The Hit Song That Sparked an Agency Career - Madison/Miles Media

Company: Madison/Miles Media
Owners: Mario Medina
Year Started: 2010
Employees: 11-25 

What does a touring musician know about content strategy? Turns out, a lot. In this episode, Mario Medina, co-founder of Madison/Miles Media, shares how lessons from his rockstar days helped him build a thriving agency, navigate a 13-year partnership, and sharpen focus in a noisy market. You’ll hear how he scaled through challenges, clarified positioning, and stayed profitable without selling out.

Key Takeaways

• Why calling yourself a “content marketing agency” might be turning clients away
• How to balance creative freedom with business discipline in partnerships
• A real-world example of growing from print to full digital service offerings
• The turning point that helped Mario finally embrace positioning and scale
• How internal culture (and dad jokes) can become your agency’s secret weapon