The Honey Buzzcast: eCommerce Industry Trends & Insights Honey by PayPal

In today's episode of The Honey Buzz Cast eCommerce Industry Trends and Insights, PayPal's VP of Digital and In- Store Marketing, Jason Test, chats with the Research Director at Worldwide Payment Strategies, IDC about a recent IDC survey designed to uncover how well merchants understand their consumers. 10,000 consumers and 500 merchants across five countries were surveyed for this study that focused on topics like security of shopper payment data, multiple payment options at checkout, and most trusted payment methods.

Highlights of today's episode include:
The IDC Survey: How well merchants understand their consumersProviding a frictionless customer experienceTrust building and disconnects in the surveyUnderstanding objectives and eliminating unnecessary steps and distractionsEssential features for shoppersInvestment priorities for merchantsHow retailers can improve their e-commerce experienceWhat the survey tells us about regional differencesGenerational differences in payment preferencesAdvice for listeners on consumer expectations

In this panel guests discuss affiliate channels and how customers are using Honey by PayPal's tools to drive sales and expand the bucket with new customers.

Highlights of today's episode include:
Why affiliate is an efficient channel for brands to drive salesHow to think about acquiring new customers and exposing your brand to new publishersWhat brands should be looking for when recruiting new publishing partnersTargeting younger shoppers and welcoming them into your brand ecosystem earlyTM Plus, Honey's SEM solution that helps drive traffic and conversionStrategies for brands looking to increase their AOVMobile and app strategies for driving higher AOVTesting new offers, measuring the impact to AOVDriving sales efficiently and being mindful about your marginLeveraging affiliate exclusive codesTrends in the affiliate space to look out for in 2022

Podcaster and founder of Culture Collaborative Media, Fabian Rodriguez, chats with Alex George, PayPal's Global Business Marketing expert about trends in eCommerce in 2022 and beyond. The two focus on how customers interact with Honey, the rise of purposeful shopping as a result of the COVID pandemic, and how to think about customer loyalty.

Highlights include:
How the pandemic shifted shopping almost exclusively onlineProviding personalization with HoneyPurposeful shopping and smart pricingShifting purchasing behaviors and brand loyaltyWhat should brands be doing to leverage consumers shifting loyalties and affinities?

In today's episode, you'll hear a conversation between Neil Patel, retail industry expert, and Kim Zorn, Head of Performance at Princess Polly. They discuss the shift in customer behavior throughout the pandemic and what strategies came out of that shift. Kim also shares her approach to traditional discounting versus a rewards program. Listen now!

This week's episode is from Jason Test's session at AdWeek's virtual event: Future of Shopping. Jason, Vice President of Digital and In-Store Commerce at PayPal, shares insights into shopping trends throughout the pandemic.

Dexter Dethmers joins the show to share insights into consumer behaviors post-pandemic and what businesses should be doing in this new normal. Dexter, Senior Manager of Partnerships here at Honey, brings in data about these behaviors. He shares insider information and tools to maximize engagement with customers that significantly can benefit small businesses.