Staying current in the digital marketing space is no easy feat. So much to know, so many sources of info, and let’s not even talk about marketing technology. The How Digital Marketing Works® podcast brings digital marketing thought leadership to you in a snackable package you can listen to anywhere, any time.
Doug Harrison, Senior Director of Marketing - TIAA Tuition Financing
Doug Harrison is the senior director of marketing for Scholar Share, California's 529 college savings plan. In this episode, Doug shares his approach to designing and activating an integrated marketing plan for a diverse audience, with more than 50% of the budget going to digital marketing channels.
Alison Lichtenstein, Director of Customer Experience Design - Dow Jones
Alison Lichtenstein is the Director of Customer Experience Design at Dow Jones. In this episode, Alison dishes on what customer experience design means and how it fits in a business like Dow Jones. She also shares practical advice for marketers seeking tried and true ways to optimize the customer experience.
Drew Harteveld, Digital Practice Leader - New Vantage Partners
Drew Harteveld is a digital practice leader at new Vantage Partners in New York. He's served as VP of Digital Operations for linear broadcast network Univision Communications and has held technology leadership positions at Martha Stewart Living Omnimedia, Time Inc., and CIT. In this episode, Drew drops some serious knowledge about the importance of leveraging and maximizing data, digital transformation, and the benefits of using Agile principles in marketing.
Adam Wallace, CEO - Spherical
Adam Wallace is the Founder & CEO of Spherical, a digital agency specializing in design, content, social and search for clients in the luxury and lifestyle hotel space. Before Spherical, Adam was known for his work at the Roger Smith Hotel where he helped establish the hotel's reputation as a pioneer in social media marketing in the hospitality industry.
Eric Brown, DSc - CIO, SentimenTrader.com
In this episode, Eric talks about his career, reflects on the concept of digital maturity and why marketing and IT playing nicely in the sandbox is essential to the CIO, CMO, and the business.