Welcome to IMpulse, The Influencer Marketing Podcast. I'm your host Prateek Panda, VP of Marketing at Phyllo. Today our guest is Gregory Curtis, CEO of Arecibo. Join us as Gregory shares his expertise on multicultural marketing; delving into what multicultural marketing actually is, how to implement it without appearing opportunistic, and its significance when targeting the Gen Z market. This is an episode filled with crucial advice for anyone looking to uplevel their marketing game.