48 min

The Hub and Spoke Digital Marketing Strategy Delivers Value The Business of Business Podcast

    • Entrepreneurship

The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin
The Hub and Spoke digital marketing strategy is a great way to keep the digital marketing plan simple and easy. The hub to the middle is our website, the spokes are are channels we use to deliver our message. The outer rim is our messaging. We don't always need to next shiny object in messaging. More figure out what works and replicate it.
About James
James is an accomplished, forward-thinking marketing professional with 40+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo Online Bank and Nestlé.
He went on to become the head of a mid-sized agency’s interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive, a long-term vendor and became an owner and managing director.
www.red8interactive.com
www.inn8ly.com
www.thebusinessofbusinesspodcast.com
 
Full Transcript Below
The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin
Tue, 8/10 12:13PM • 48:43
SUMMARY KEYWORDS
website, customer, strategy, James, people, small business owners, problem, business, spokes, email, important, build, sales, product, create, purchase, messaging, hear, interest, privacy policy, The Hub and Spoke Digital Marketing Strategy, delivers value
SPEAKERS
James, Roy Barker
Roy Barker  00:00
Hello and welcome to another episode of The Business of Business Podcast. I'm your host Roy course we are the podcast that brings you a wide variety of guests that can speak to a diverse set of topics. Hopefully we can shine a light on something maybe you haven't thought about. Or at the very least, if you have something that's keeping you up at night, we can provide some information maybe to help you solve that problem, or some professionals in that discipline that can give you some great guidance and today is no different.
 
We'd like to welcome James hipkin to the show. James is an accomplished for thinking marketing professional with 40 plus years of multi discipline, disciplinary experience in marketing and marketing communication companies. Serving high profile global brands and B to C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services. He has been involved in digital marketing for more than ten years first, as a president of a direct marketing agency brand worldwide San Francisco office.
 
Where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank, and Nestle. He went on to become the head of a midsize agency's interactive group with Toyota as the main client over Ten years ago, he joined Red Eight, interactive, a long term vendor and became an owner and manager Managing Director. James, welcome to the show.
 
James  00:00
Thank you, Roy, it's pleasure to be here.
 
Roy Barker  00:00
Yeah, so tell us a little bit about your journey, you've got a sound like an awesome background. And I know I gave a little bit but just drill down a little bit more, how did you kind of end up in this space and something that you always wanted to do or something that you just kind of fell into,
 
James  01:56
I always wanted to be a scuba diver. But that didn't work out. Right? I it's it's a function of I'm a very curious guy, and things keep popping up in front of me. And I'm not afraid to embrace that and you know, have a have a go at something new. So even with the gray hair on top, I'm still e

The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin
The Hub and Spoke digital marketing strategy is a great way to keep the digital marketing plan simple and easy. The hub to the middle is our website, the spokes are are channels we use to deliver our message. The outer rim is our messaging. We don't always need to next shiny object in messaging. More figure out what works and replicate it.
About James
James is an accomplished, forward-thinking marketing professional with 40+ years of multi-disciplinary experience in marketing and marketing communications companies serving high-profile, global brands and B2C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services.

He has been involved in digital marketing for more than ten years, first as president of a direct marketing agency Brann Worldwide's San Francisco office, where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo Online Bank and Nestlé.
He went on to become the head of a mid-sized agency’s interactive group, with Toyota as the main client. Over ten years ago, he joined Red8 Interactive, a long-term vendor and became an owner and managing director.
www.red8interactive.com
www.inn8ly.com
www.thebusinessofbusinesspodcast.com
 
Full Transcript Below
The Hub and Spoke Digital Marketing Strategy Delivers Value Featuring James Hipkin
Tue, 8/10 12:13PM • 48:43
SUMMARY KEYWORDS
website, customer, strategy, James, people, small business owners, problem, business, spokes, email, important, build, sales, product, create, purchase, messaging, hear, interest, privacy policy, The Hub and Spoke Digital Marketing Strategy, delivers value
SPEAKERS
James, Roy Barker
Roy Barker  00:00
Hello and welcome to another episode of The Business of Business Podcast. I'm your host Roy course we are the podcast that brings you a wide variety of guests that can speak to a diverse set of topics. Hopefully we can shine a light on something maybe you haven't thought about. Or at the very least, if you have something that's keeping you up at night, we can provide some information maybe to help you solve that problem, or some professionals in that discipline that can give you some great guidance and today is no different.
 
We'd like to welcome James hipkin to the show. James is an accomplished for thinking marketing professional with 40 plus years of multi discipline, disciplinary experience in marketing and marketing communication companies. Serving high profile global brands and B to C clients in consumer packaged goods, durables, transportation, telecommunications, and financial services. He has been involved in digital marketing for more than ten years first, as a president of a direct marketing agency brand worldwide San Francisco office.
 
Where he led the evolution of the agency from traditional direct marketing to digital. Clients included Apple, Wells Fargo online bank, and Nestle. He went on to become the head of a midsize agency's interactive group with Toyota as the main client over Ten years ago, he joined Red Eight, interactive, a long term vendor and became an owner and manager Managing Director. James, welcome to the show.
 
James  00:00
Thank you, Roy, it's pleasure to be here.
 
Roy Barker  00:00
Yeah, so tell us a little bit about your journey, you've got a sound like an awesome background. And I know I gave a little bit but just drill down a little bit more, how did you kind of end up in this space and something that you always wanted to do or something that you just kind of fell into,
 
James  01:56
I always wanted to be a scuba diver. But that didn't work out. Right? I it's it's a function of I'm a very curious guy, and things keep popping up in front of me. And I'm not afraid to embrace that and you know, have a have a go at something new. So even with the gray hair on top, I'm still e

48 min