Exploring how insight and humanity impact modern marketing to build stronger brands.
John Buzzell, Lead Enterprise BD at Unreal Engine, Epic Games and Michael Liu, VP Director, Innovation & Strategy at Carat US join us to discuss all things digital humans, from a limitless creator culture to implications for society, brands and the advertising industry.
In honor of Pride Month this June, we have a very special edition of the pod featuring some of the amazing people within the dentsu LGBTQIA+ community, to not only celebrate Pride but to reflect on the opportunities and challenges within our industry.
Virtual Upfronts 2021
Mike Law, President; Cara Lewis, EVP Head of US Investment; and Dave Sederbaum EVP, Head of Video Investment, at Amplifi US part of dentsu, join us to share how brands should be leaning into this year’s Upfronts, DE&I within the TV landscape and some bold predictions for the future of the marketplace.
Beauty in Review
We’re joined by Bethanie Blanchard, Strategy Lead, and Annika Barrett, Strategy Director, at Carat Australia to take us through the team’s recent review of the beauty category, from the most drastic shifts in consumer behavior to tech acceleration and cultural reckoning.
March Madness 2021
Gaurav Shirole, Director Ad Measurement at Roku, and Brad Stockton, VP National Video Innovation at Amplifi, part of dentsu US, join us to share insight around March Madness, the shifts in consumer consumption and what it means for brands reaching today’s active sports viewers.
The Cultural Media Pod
Joe Anthony, Chief Hero at Hero Collective; Alexis Tirado, Head of Multicultural Branded at Buzzfeed; and Haley Paas, CSO at Carat US join us to discuss the role of community and what it takes for brands to make the long-term in roads to authentically connect in culture.
The best around
I’m a uni student (not technically a marketing major but will be working in marketing when I graduate) and a manic podcast listener, and I have to say: I have gotten more value out of this podcast over time than any other marketing podcast out there. Thank you all so much for the great work!