The Human Side of Change Communications With Barbara Roos (Director Change CoE, Intel)

Driving change in a large organization is like driving down a slippery road. You shouldn’t break (or brake) the news of a change all at once; instead, success comes from breaking the news gradually to different levels of your organization, allowing each level to intellectually and emotionally process the transformation before they face questions from their team. 

Join Barbara Roos (Director, Program, Acquisition & Change CoE - Intel Sales and Marketing Group, Intel) and Nellie Wartoft as they unpack the art and science of gradual change communications, exploring how corporate culture, targeted messaging, and strategic timing work together to create lasting organizational transformations.

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Connect with:

Nellie Wartoft

CEO of Tigerhall

Chair of the Executive Council for Leading Change (ECLC)

nellie@tigerhall.com 

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Key Topics & Timestamps

Avoiding Common Change Management Pitfalls (1:20 - 3:57)

• Understanding organizational culture
• Moving beyond "ivory tower" decision-making
• Why single communications fail

The Waterfall Communication Approach (5:51 - 8:24)

• Leadership alignment strategies
• Timing considerations for different organizational levels
• Processing time for leadership teams

Managing Time-Sensitive Changes (9:05 - 12:02)

• Fast-follow communication strategies
• Handling confidential changes
• Balancing speed with effectiveness

Communication Strategy Best Practices (14:46 - 17:34)

• Choosing effective message senders
• Implementing dual voice strategy
• Creating feedback channels

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