The Humane Marketing Show. A podcast for a generation of marketers who care.

Sarah Santacroce, Entrepreneur, Humane Marketer
The Humane Marketing Show. A podcast for a generation of marketers who care.

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

  1. Conversations for Change Recording

    1D AGO

    Conversations for Change Recording

    In this short solo episode, I’m reflecting on our recent Conversations for Change series — the fundraiser for my upcoming book Business Like We’re Human. Together, we explored what it truly means to bring more humanity into the way we work. From letting go of outdated success myths to reimagining business through the lens of Indigenous wisdom, natural cycles, and compassion — this episode is an invitation for heart-centered entrepreneurs to do business differently… more spacious, more honest, more human. --   Speaker 0:  hello, friends. sarah here. today, i'm coming to you with a short solo episode about this beautiful journey that we've been walking together these past few weeks through the conversations for change series, the fundraiser event for my upcoming business like we're human book. it's really been one of these seasons where i'm reminded why i do this work, why i believe so deeply that business is a space for healing, for reflection, and for creating change that actually feels good in our bodies. over the past few weeks, i've been gathering with a group of change makers, people like you, to explore some of the themes from my new book, business like we're human. but more than that, we've been exploring how to live and work in a way that feels honest, kind, human. because let's be real. so much of what we've been taught about work, about success, about business, feels really outdated. it feels disconnected from who we are and from the world we want to build. these conversations for change were an invitation to imagine something different, not through hustle, not through forcing, but through slowing down, listening, and reconnecting to what matters. and it just really felt really good to put this book out there in that way, to do a completely different book launch than anything that i've ever seen out there before. so i just wanna give you a kind of a feedback or a tell the story of what happened in these conversations if you couldn't be there. so we started on june 10, and in our first conversation, we really opened the door gently. it was all about waking up because that's the first part of the business like we're human book. and we started with the big question. what does it even mean to be human today? it sounds so simple, but the more we explored the deeper it got. we talked about compassion, not as a fluffy add on, but as a way of being. and we also explored the idea of an infinite circle of care. how our humanness doesn't end at the borders of our business cards. it extends to each other, to our communities, and the planet. i also remember pamela sharing about the hidden world of trees, how they communicate through their roots and how they're all interconnected, a quiet interconnected network of care. and chris reminded us how rare compassion still is in business, how it's often overlooked, but deeply needed. and then we began to name the myths that we've inherited. the old stories that tell us our worth comes from how productive we are. that success is measured in constant growth. that busyness is a batch of honor. and then together we asked, what if that's not the only way? what if success looked softer, more connected, more meaningful. in our second session, the week after, we let ourselves dream bigger. we stepped fully into reimagining. that's the second part of the business like we're human book reimagine. we borrowed from indigenous wisdom, from the cycles of nature, from the quiet knowing that life and business don't have to be linear. we explored the fish tank analogy, how even when we try to innovate, we often stay trapped inside the same old system, just decorating the glass walls. but what if we stepped outside the tank altogether? like what i'm wanting to do with this business like we're human book, and i think what we're wanting to do as a collective right now in this paradigm shift is not just adjust and kind of fix all these broken systems, but really reimagine a completely different way of being as humans, but also of doing business. so we talked about seasonal work rhythms, governments guided by indigenous women, workplaces designed for rest, for creativity, for joy. chris shared his shift from logic to intuition, and jean spoke about exponential living and how life expands when we allow it. were you reminded each other that like trees in a forest, our businesses grow at their own pace with strong roots, with gentle stretches toward delight, and that maybe that's enough. by our third gathering, we then moved from dreaming to grounding. we explored how to recalibrate. so that's the third part of the book, recalibrate. how to actually live and work in alignment with our values. we talked about the ubuntu mindset. i am because we are. and what that means when it comes to business, to clients, to collaboration, to really sense that we are all one. we drew our ubuntu trees, weaving together family, ancestors, and the natural world, because all of it shapes how we show up. and then we explored this topic that i talk about in the business like we're human book, new business intimacy, which is this beautiful space between surface level superficial networking and deep personal friendship. so to find a new way of being in this new business intimacy. so it's not personal friendship, but it's way deeper than just superficial niceties and networking masks. and it's really where trust, alignment, and real connection can grow. that led us to reflect on authenticity, not the buzzword, but the real thing, the kind that asks us to look honestly at our own alignment, at where our business feels spacious and true. and through it all, there was this quiet, steady thread that small businesses, our businesses, really have the power to show what's possible. we don't have to wait for corporations or politicians to lead the way. we can model a more humane, more spacious, more honest way of doing business right here, right now. and that's really where i find hope. so where are we now? well, i'll be making the final edits to the business like we're human book over the summer months, and then publish it to the public in september, probably around the full moon, because, you know, natural cycles. because if there is anything this journey has reminded me, it's that business like life isn't about constant upward growth. it's about cycles, pauses, reflection, and allowing ourselves to show up again and again as fully human. and speaking of showing up, there's one more thing i've been quietly, but excitingly working on over the last few weeks. and it's not called business like we're human, but it's deeply connected. i'm creating a new program. and honestly, i never thought i'd be the person hosting a program about selling. if you've read selling like we're human, you probably remember me saying that. but here's the thing, i think sales have changed, and i have changed. i've grown into the person who now has the courage to share my point of view about selling. and as you can imagine, it's not the mainstream approach. so this new program is likely going to be called how to sell in 2026 and beyond. and it's going to be a mix of tangible, pragmatic business and sales advice, helping you clarify your offers so that people actually want to buy it, but also tapping into this new paradigm of selling. expanding on what i shared in selling like we're human. and yes, i'm really giving myself full permission to integrate the woo. we'll be weaving in human design, looking at your unique sales power through your hanging gates, and exploring who you're truly meant to sell to through the lens of your north nodes of the moon. so yes, it's gonna be different. it's gonna be soulful. it's practical. it's just very human. and if you're curious and you want a very unofficial sneak preview, you can message me either on linkedin or via email to sarah@humane.marketing. and i'll happily send you the inside scoop, which for now is just the first draft of the outline, but i'll make sure to keep you in the loop and conversation so that we really can cocreate this new paradigm of selling in 2026 and beyond. and then i have one last little celebration because together through the book fundraiser, we also raised 10% for the pond foundation. and i've purchased a carbon credit we're together, we're taking out one ton of co two out of the atmosphere, and it's a carbon credit for a bio carb project in ghana, a small but meaningful way to give back to the planet that holds us all. so truly from the heart, thank you for your contributions, for your trust and walking this path with me, for believing that business can be different. if you feel called, i would love for you to leave a book review when the time comes, or why not join us in the humane marketing circle? that's the kind of conversations we have there as well. or just simply keep holding these questions in your heart. because this work, my life's work, this remembering, this reimagining, it's not just mine, it's ours. until next time, keep being human and keep being brave. see you soon.

    14 min
  2. Visualize Your Future Self

    JUL 4

    Visualize Your Future Self

    In this episode I welcome Theresa Sansone for an insightful conversation about the power of connecting with your future self. Together, we explore what it truly means to visualize your future self, both personally and professionally, and how this approach differs from traditional goal setting by focusing on relaxing into your unique blueprint rather than chasing external goals. Discover how future memories and tuning into your energetic frequency can provide wisdom and guidance, why aligning with your inner potential is essential, and practical strategies for tending to your energy even when immediate change isn’t possible. This episode is designed to inspire entrepreneurs to create a life and business that feels authentic and aligned, moving away from one-size-fits-all success formulas and embracing a more humane, heart-centered path. In this episode we talked about: The concept of visualizing your future self and what it means both personally and professionally. The difference between self-visualization and traditional goal setting, emphasizing “relaxing into” your blueprint rather than chasing external goals. How “future memories” and connecting with your future self can provide wisdom and guidance. The idea of everyone having a unique inner blueprint (likened to an acorn’s potential to become an oak tree) and the importance of aligning with it. The importance of tuning into the energetic “frequency” of your future self, using the metaphor of tuning forks to explain alignment and attraction. Strategies for tending to your energy, especially when you cannot change your circumstances immediately and so much more Watch this episode on YouTube Theresa’s Resources Theresa’s Website Future Self Now Playbook Download the Future Self Now Visualization Follow Theresa on LinkedIn --   Speaker 2:  hello, humane marketers. welcome back to the humane marketing podcast. the place to be for the generation that cares. this is a show where we talk about running your business in a way that feels good to you, is aligned with your values, and also resonates with today's conscious customers because it's humane, ethical, and non pushy. i'm sarah senecroce, your hippie turned conscious business coach for quietly rebellious entrepreneurs and change makers, mama bear of the humane marketing circle, and renegade author of marketing like we're human, selling like we're human, and soon also my third book, business like we're human. if after listening to the show for a while, you're ready to move on to the next level and start implementing and would welcome a community of like minded, quietly rebellious entrepreneurs who discuss with transparency what works and what doesn't work in business, then we'd love to welcome you in our humane marketing circle. if you're picturing your typical facebook group, let me paint a new picture for you. this is a closed community of like minded entrepreneurs from all over the world who come together in two meetups per month to hold each other accountable and build their business in a conscious and sustainable way. we all share with transparency and vulnerability what works and what doesn't work in our business so that you can figure out what works for you, instead of keep throwing spaghetti on the wall and seeing what sticks. find out more at humane dot marketing forward slash circle. twice per year, i host my signature program, the marketing like we're human, aka the client resonator program live. in a deep dive into the seven p's of the humane marketing mandala, you will learn to market from within. this program is for you if you want and need to get more clients, but want to share your message in an ethical and humane way. if you want to make a difference with your work. if you are just starting out, or if you have been in business for a while, but haven't really found the marketing activities that work for you. or also, if you are pivoting your business from business as usual to your life's work and want to radically change the way you get clients. find out more at humane dot marketing forward slash program. and finally, if you prefer one on one support from me, my humane business coaching could be just what you need, whether it's for your marketing, sales, general business building, or help with your big idea like writing a book. i'd love to share my brain and my heart with you together with my almost twenty years business experience and help you grow a sustainable business that is joyful and sustainable. if you love this podcast, wait until i show you my mama bear qualities as my one on one client. find out more at humane dot marketing forward slash coaching. Speaker 3:  hello, friends. welcome back to another episode on the humane marketing podcast. today's conversation fits under the p of personal power. if you're a regular here, you know that i'm organizing the conversations around the seven p's of the humane marketing mandala. and if you're new here and don't know what i'm talking about, you can download your one page marketing plan with the humane marketing version of the seven p's of marketing at humane.marketing/ one page. that's the number one and the word page. and humane is human with an e at the end. this comes with seven email prompts to really help you reflect on these p's for your own business. today, i'm talking to theresa sansone about future self visualizations. theresa has been coaching leaders, innovators, and creators for over twenty five years, helping them activate their inner wisdom, visualize their fullest potential, and create a future that's as authentic as it is impactful. she's also chair of the association of sustainability practitioners, an international community of sustainability practitioners learning and acting together to create truly sustainable futures. and that's also how we met thanks to the introduction of will. thanks so much, will. there is a chapter about my experience with future self visualization in the reimagine part of the business like we're human book because i really see it as a great tool to imagine our future life and work deeply aligned with whom we are. so i'm super excited to share this episode with you, and we talked about the concept of visualizing your future self and what it means both personally and professionally. the difference between self visualization and traditional goal setting. emphasizing relaxing into your blueprint rather than chasing external goals. how future memories and connecting with your future self can provide wisdom and guidance, the idea of everyone having a unique inner blueprint and the importance of aligning with it, the importance also of tuning into the energetic frequency of your future self, using the metaphor of tuning forks to explain alignment and attraction. attraction. you'll notice that threesome is really good with metaphors. strategies for tending to your energy, especially when you cannot change your circumstances immediately, and so much more. so let's visualize our future selves with risa sanson. Speaker 0:  hi, theresa. it's lovely to connect with you again. i'm so excited to have you. Speaker 1:  thank you for having me. Speaker 0:  yeah. it's wonderful. it's such a a timely topic because as, we were connected actually, we we need to do a shout out to will nuit to connect with us. so thank you, will. and yeah. i can't remember exactly why he thought we would, you know, really hit it off. but but then when when i saw the topic of of your expertise, which is visualizing your future self, i thought, well, how timely because it's a chapter in my business like we're human book, and i think it really is this thing that right now we need to reimagine new things. right? and that has to do with, yeah, the the future and with our future selves, but also the future of humanity. so tell us a little but you for you, yes, it's timely, but you've been doing this for a long time. so tell us a little bit, you know, yes, what it means to visualize your future self, what it means to you, but also how how you got into this, like, twenty years ago. right? Speaker 1:  yeah. well, i've been coaching for twenty five years plus. Speaker 0:  wow. yeah. Speaker 1:  and i was in it. i knew it was not for me. it just wasn't working. i knew there was something more. i knew there was a sort of an essence of me that wasn't being expressed. so several kind of programs and courses later, i, really, came alive to that there was absolutely more for me to to give. and, i came across the book the artist's way that many of your viewers may well know. i became a coach and i started primarily teaching that, about how to rediscover your self expression and really be sort of following your true path. but it was a lot around, you know, your our creative selves. and i did that for thirteen years, running 12 workshops, you know, in person, and latterly online and so on. so, i became really alive to what can happen when people really reconnect with themselves, their true essence. and often it is a very sort of creative side. right? and, go beyond all the programming and the sort of social constructs that we get, you know, battered by over the years. and, but then, you know, i'd been having a kind of waking dream about, this version of me that was living in a fantastic home and that was, just enjoying a moment over a cup of coffee where she was sort of taking that all in and, enjoying that. and then my family sort of suddenly appeared, and we all went away. we were all going out the front door with suitcases because i was giving a speech in paris. and, and this just wasn't something i was going to share with anyone because it sounded a bit kind of outlandish at the time. and but it wouldn't go away. this was a a it felt more like a memory. in fact, nowadays, i call them future memories because it felt so real. and it just suddenly occurred to me that i could experimented with that and, talked

    41 min
  3. Create Meaningful Group Programs

    JUN 20

    Create Meaningful Group Programs

    Curious if a group program is the right next step for your business? In this new episode on the Humane Marketing podcast, Sarah Santacroce talks with group program expert Kerry Dobson about the power of small, interactive groups. Together, they explore what truly defines a group program, the unique benefits of intimate settings, the facilitator’s role, and the importance of understanding your “why” before getting started. If you’re an entrepreneur seeking clarity and a more humane approach to group offerings, this conversation is for you. In this episode we talked about: The definition of a group program and how it compares to other offerings, such as online courses or memberships. The distinction between large-scale “guru” group programs (one-to-thousands) and smaller, more intimate groups, and the impact on transformation and participant connection. The unique value and magic that happens in smaller, intimate groups, especially regarding participant-to-participant connection and transformation. The facilitator’s role in group programs and why it can be more powerful to host smaller groups rather than large ones. The business and impact considerations of running small versus large group programs, including the challenges and benefits of each model. The pitfalls of trying to emulate large-scale group models when starting out, and the importance of building impactful small groups first. The significance of understanding your “why” before creating a group program, and the questions to consider before deciding if a group program is right for you. A sneak preview of what we’ll work on during the Collab Workshop with Kerry on July 2nd. If you’d like to join us go to humane.marketing/workshop Watch this episode on YouTube

    46 min
  4. How to Market From Your Centers in Human Design

    MAY 23

    How to Market From Your Centers in Human Design

    In this episode of The Humane Marketing Show, I’m joined by Jen Freeman to explore how your Human Design centers — both defined and open — reveal your natural marketing superpowers. We unpack what these centers are, how they shape the energy you radiate or absorb, and why knowing them helps you release the pressure to market like someone you’re not. Jen clears up common myths and shows how understanding your centers can gently guide you to choose marketing strategies and business models that feel authentic and easeful. If you’re a heart-centered entrepreneur or Changemaker ready to market from who you truly are, not from hustle or hype, this conversation will inspire and ground you. Previous Episode with Jen here. Here’s what we discussed in this episode: What centers are in Human Design and their origins. Defined centers as areas of consistent, radiating energy. Open centers as areas where we receive and are influenced by others’ energy. The importance of knowing your defined and open centers for self-understanding. Common misconceptions and the value of open centers for gaining wisdom. How understanding your centers can guide decisions and reduce pressure to be someone you’re not. How your open centers can reveal what you are naturally drawn to offer or “sell” in your business or marketing. Using your Human Design to choose marketing strategies and business models that fit your authentic self. Watch this episode on YouTube Join our Workshop on June 4th -- Transcript   1 00:00:01.190 --> 00:00:07.499 Sarah Santacroce: Jen Freeman, welcome back to the humane marketing podcast it's good to hang out with you as always. 2 00:00:07.500 --> 00:00:09.810 jen freeman: Oh, it's great to be here. Thanks for having me, Sarah. 3 00:00:09.810 --> 00:00:28.310 Sarah Santacroce: Thank you. You've been on the show before. And we talked about human design. And if people want to go back to that episode, it's episode 194. So humane dot marketing forward. Slash. 194. 4 00:00:28.460 --> 00:00:56.510 Sarah Santacroce: This way, we take it a bit farther and further and deeper into, you know not so much about the different types, but more about the centers specifically defined and undefined centers. So again, if this is all kind of like complete, weird language to you. It's probably best that you 1st listen to episode 1, 94, so that you understand a little bit of the basics of human design. 5 00:00:56.710 --> 00:01:08.530 Sarah Santacroce: So, Jen, why don't you explain? For people who are relatively new to human design what the centers are like that we're going to be talking about today. 6 00:01:08.830 --> 00:01:19.320 jen freeman: So the centers in human design. They're a synthesis of many different systems. So they are. They do reflect the Chakras. They do reflect the Kabbalah tree of life. 7 00:01:19.460 --> 00:01:48.089 jen freeman: They go all the way down to genetic code and organs. So so when you look at a human design chart, it's a 2D representation of a 3D. Lived experience. And so the the centers themselves probably the simplest way to say it. They're they're portals for one, because where they're when they're open. It's where you're receiving information from the world, and then where they're fixed. It's where you're putting it out. I like to think of it as a radio station. So 101 Sarah 8 00:01:48.420 --> 00:02:01.600 jen freeman: going out, and that, you know, never ending, would be where your centers are fixed, where your energy is consistent, and you're radiating that energy into your environment where they're open is where you're receiving other people's. You're receiving my 1, 0 1 gin, you know. 9 00:02:02.170 --> 00:02:05.749 jen freeman: into yours. So so being with that constant interplay 10 00:02:05.980 --> 00:02:19.960 jen freeman: that's always happening. But this is why it's so important to know your centers, which one are defined because that's consistent. That's you. That's your radio station and which ones are open that are receiving because you're being conditioned there, which we'll talk more about. I'm sure. 11 00:02:19.960 --> 00:02:38.109 Sarah Santacroce: I'm just gonna hold up for people who are watching on Youtube. I'm holding up this. Yeah, this, this chart, that kind of shows the the centers. So you mentioned the Chakras? So yes, there's the Chakras, but there's a few more right. What? What's in addition to the Chakra. 12 00:02:38.110 --> 00:02:53.609 jen freeman: Because that's part of like the Kabbalah tree of life. For example, if people are familiar with what that looks like, so it's a similar recognition that there are these portals of energy that are coming through us and to us. 13 00:02:53.760 --> 00:02:59.280 jen freeman: Right? So. And that's where the G center is unique. And that's that heart you just showed them. 14 00:02:59.280 --> 00:03:00.280 Sarah Santacroce: In the center. 15 00:03:00.598 --> 00:03:06.640 jen freeman: That that is what's called the magnetic monopole. And it's basically what creates the illusion of a separate self 16 00:03:06.910 --> 00:03:11.089 jen freeman: and sets direction so that there's the apparent sense of sereness 17 00:03:11.520 --> 00:03:32.619 jen freeman: right? Right? So and and again, human design is very deep. So I'm very aware with your listeners that probably every sentence we say could create more questions in their mind. And I just want them to know you're right on track. This is the nature of this. It's a very deep subject, a life, a lifelong inquiry. Really, you know, Sarah and I both have 18 00:03:32.730 --> 00:03:37.019 jen freeman: caught the bug. I've had the bug for 23 years. So I think you've had it 19 00:03:37.140 --> 00:03:38.460 jen freeman: 10, maybe. Yeah, yeah. 20 00:03:38.460 --> 00:03:41.200 Sarah Santacroce: Yeah, but not as deep as you, you know. 21 00:03:41.200 --> 00:03:55.919 jen freeman: Yeah, yeah, so, but just just knowing that if it does raise questions, it's okay, it's great. Actually, it'll take you into wonderful places. But so we're gonna both do our best to keep it as simple, so you can apply it right away as possible. 22 00:03:56.390 --> 00:04:04.390 Sarah Santacroce: So you talked a little bit already about centers, one of them being the ones where 23 00:04:04.650 --> 00:04:25.470 Sarah Santacroce: you know who you are and the other ones being the ones where you receive energy. So the open centers are the ones where you receive other people's message and energy and the defined, or the would you call them closed centers? The defined centers are the ones where you 24 00:04:25.700 --> 00:04:31.650 Sarah Santacroce: you know you can tap into, because that's where you know who you are. Is that correct? 25 00:04:31.650 --> 00:04:32.210 jen freeman: Yeah. 26 00:04:32.520 --> 00:04:50.990 jen freeman: yes. So so something called the neutrino stream, which is an infinitesimally small particle of mass traveling just under the speed of light. So the defined centers. So basically, we are all being inundated with these tiny, tiny particles all the time, millions of them per second. 27 00:04:51.110 --> 00:05:04.549 jen freeman: So what? Where the centers are defined. It's where you have consistent conditioning by the planets of neutrinos. Okay? So it's you're still being conditioned. But it's all the time consistent. Your entire life. That's what's happening. 28 00:05:04.940 --> 00:05:15.480 jen freeman: Whereas where it's white is where you're both being conditioned by planets, by people, by animals, by plants, by like, it's like, it's it's really the felt sense of it 29 00:05:15.770 --> 00:05:27.839 jen freeman: is that basically, it's like the the where the centers are fixed. It's like the furniture. You never really think about it. You know, it's just there. It's consistent for you all the time, whereas where they're open, it's much more like the television 30 00:05:28.000 --> 00:05:35.449 jen freeman: like flashy images, colors, lights, and our attention is very naturally drawn to the TV over the furniture, you know, unless you're a very, I guess. 31 00:05:35.610 --> 00:05:42.609 jen freeman: meditative person who likes to stare at your couch? That most of us are going to be drawn to those open centers. So 32 00:05:42.770 --> 00:05:48.849 jen freeman: so, part of how we learn about ourselves is, we see our defined centers. 33 00:05:48.990 --> 00:06:00.179 jen freeman: So let's say that, I have a defined emotional center which is the center of authority. It means that I need at least 24 h to make decisions. It means my emotions move on a wave 34 00:06:00.950 --> 00:06:03.309 jen freeman: meaning. I have a lot of feelings. They're data points. 35 00:06:03.590 --> 00:06:07.419 jen freeman: So if I don't understand that about myself. 36 00:06:07.750 --> 00:06:17.059 jen freeman: and I don't understand that someone with an open emotional center would be experiencing my emotions. They'd be. I would be. I would be conditioning them with my 37 00:06:17.060 --> 00:06:17.890 jen freeman: promotion. 38 00:06:18.040 --> 00:06:21.770 Sarah Santacroce: So I actually have an undefined solar plexus. 39 00:06:22.170 --> 00:06:25.599 jen freeman: So so that would be where my emotions 40 00:06:25.800 --> 00:06:29.749 jen freeman: you would be feeling them. And this is so. Wherever you're open. 41 00:06:30.030 --> 00:06:42.450 jen freeman: you will be feeling somewhat the conditioning twice as big. Basically, so often we think we're the opposite of what we are. So like, someone with an open emotional center can feel like, oh, I'm so emotional! 42 00:06:42.680 --> 00:06:46.500 jen freeman: But really they're feeling all of the emotions around them. 43 00:06:47.380 --> 00:07:00.259 jen freeman: Right, and it doesn't mean that they don't have their own. But it's it's not the same

    31 min
  5. Conversations for Change Fundraiser

    MAY 16

    Conversations for Change Fundraiser

    In this heartfelt solo episode, Sarah Santacroce invites you into Conversations for Change—a series of meaningful gatherings designed to help us unlearn the hustle, reimagine business with more humanity, and gently recalibrate our own path. You’ll hear about the fundraiser supporting the launch of her new book Business Like We’re Human and how you can join these transformative conversations that blend reflection, connection, and action. If you’re ready to do business in a way that feels aligned, spacious, and true to who you are, this invitation is for you. Each workshop explores one part of the book’s journey: Wake Up: Let’s shine a light on outdated systems and inherited beliefs around work and worth. Reimagine: We’ll dream boldly about what a truly humane business might look like. Recalibrate: We’ll ground those dreams into practical shifts—in mindset, systems, and relationships. Integrate: Finally, we’ll reflect on how to sustain those shifts with grace and spaciousness. Support the launch here --   Speaker 0:  hello, friends. today, i'm coming with a bit of a special episode, a bit of a self serving episode. i hope throughout the months and years, i, always give enough value so that you feel like, yeah, you love listening to this show and, learn a lot from our conversations with, my guests. but today, i'm coming here and sharing about two offerings that are part of my life's work to guide us towards a more humane way to do marketing and business. you've probably heard me talk about this third book. i've been hinting at it for a long time now that i've been quietly working on. it's called business like we're human. and, yeah. this book, it's close to my heart. it's about business. yes. but really, it's about us. it's about remembering our own humanity in the hustle and about finding inner peace so that we can create outer change. in my first two books, marketing like we're human and selling like we're human, i wrote about being gentle and more humane towards our clients. and this third one, it turns the mirror gently towards ourselves. we're really in a moment of reckoning. so many of us are questioning the rules we were taught about business. maybe you too are tired of the constant striving, the 6 figure hype, the pressure to scale at all costs. i know that i am. and that's why this book follows a different rhythm, a rhythm that aligns more with nature than with spreadsheets. and the framework i've used in this book is inspired by the peace symbol, and the journey unfolds in four stages. the first one is called wake up. the second one is reimagine. the third one is recalibrate. and the final one is integrate. and i truly believe this book needs to be experienced, not just read. i have received a a few books in recent times, business books, where i just noticed how i don't have the mental energy to sit there and read the whole book by myself. and i also feel like what we're doing in the humane marketing community is so valuable to sit together and find solutions that work for each of us and not just, you know, feel like we have to apply exactly what we're being taught. so this is why i'm launching this book through a series of facilitated gatherings that i'm calling conversations for change. so they are not lectures. yes. i'm going to bring some ideas from the book. but then the idea is really to go into breakout rooms and and talk about these things, talk about the unlearning maybe that we have to do from the toxic business advice, and then reimagine together what this new way of doing business that fits into our lives rather than having to fit our lives around our business could look like. so they are conversations, meaningful conversations, hopefully, gentle spaces for reflection, insight, and connection. and i have run these workshops before as a beta inside the humane marketing circle, and, yeah, the experience was incredibly moving. i'm gonna read you two testimonials. monica said, the workshops with sarah made me feel that i can offer myself permission to step outside the box and run a business from a space of wild creativity and roaring courage. i feel that anything is possible. and stephanie shared, these workshops helped me see that a truly successful business is one that is not only empathic to clients, but also creates space for me to be human, take care of myself, and connect with the world around me. i've never felt more certain that these conversations matter. so here's the invitation from one human to another. please join us for the conversations for change. they're running from june 10 to july 1. and this fundraiser that i'm running right now that gives you access to these conversations for change as well as the ebook, business like we're human, and the audiobook version that i already recorded of business like we're human, is running right now. so from may 9 to june 9, you can help us together raise the funds in a crowdfunding activity. and if you go to humane.marketing/conversationsforchange, you will find out all the details. each workshop explores one part of the book's journey. so wake up, we are gonna shine a light on outdated systems and inherited beliefs around work and worth. in reimagine, we'll dream boldly about what a truly humane business might look like for each of us because it's different for each of us. in the third workshop, recalibrate will ground those dreams into practical shifts in mindset, systems, and relationships. and finally, in integrate, the fourth workshop will reflect on how to sustain those shifts with grace and spaciousness. each of these sessions is sixty minutes long. and if you can't attend live or all of them, i totally understand replays will be available in a private hub. so, again, the all the details are at humane.marketing/conversationsforchange. and what you're really doing is helping all of us put this book out there, create this message, and then having conversations around it. and if this message really resonates with you, there's one more way to support. you can become an affiliate and actually help spread the word. and by doing that, uh, you earn $10 for each person who signs up for the conversations. you find the link to sign up as an affiliate at the bottom of the fundraiser page. again, the link is humane.marketing/conversationsforchange. so i look forward to seeing you at least at one of these conversations. it's gonna be special, i feel. i told you i was gonna talk about two offerings. the second offering i wanted to share about is the marketing like we're human program. that's based on my framework of the seven p's of humane marketing. you're already familiar with the seven p's. if you're a regular on this podcast, i mention them all the time. all the conversations here are based on the seven p's of humane marketing. but in the program, we go deep into them and really take the time to define them for our business. and it all starts from who you are, your passion, and your person, as well as your personal power. like, what makes you uniquely you? and then we go into people, product, pricing, promotion, and partnership. so it's really a blend of personal development and pragmatic marketing and business building. it's for entrepreneurs at any stage in business. we have beginning entrepreneurs who come on the market now and just know have this deep knowing that they want to do marketing differently than so many of the examples they see out there. but we also have people with twenty years of experience because they finally want to unlearn all the pushy tactics, and guru advice that i i include myself, we have been learning over the last twenty years and instead want to market from who they are and just bring more integrity and ethical, support into their business and life's work. there are many case studies and testimonials on the program page. so if this is of interest to you, please go have a look at those testimonials. there's videos from from participants because, yes, obviously, it's still marketing. right? and we have such, baggage around these marketing programs that whenever i speak to people, you know, there's still a bit of fear. well, sarah, how is this going to be different from all the programs that i've already attended? so, that's why i'm taking so much time to create these testimonials. so you can find them all at humane.marketing/program. we start on june 5 for another live cohort. the early bird, yes, it's over. it ended april 30. but if you book a call with me through the program page and mention the word podcast, either when we talk or in an email, i'd love to honor your fidelity as a as a listener with a hundred dollar discount. so just mention that word podcast or, you know, you don't have to say it like a robot. it will come up in the conversation. and, yeah, i'd be happy to give you a hundred dollar discount. thank you so much for letting me share about my life's work. i appreciate you as a listener to the humane marketing podcast. take care, and i hope to see you and meet you at the conversations for change.

    11 min
  6. Radically Rethink Business

    MAY 9

    Radically Rethink Business

    In this episode of Humane Marketing podcast, I’m joined by Polly Hearsey for a deep and refreshing conversation about radically reinventing business. Together, we explore how heart-centered entrepreneurs can move beyond fear-based tactics, align with natural rhythms, simplify offerings, and build businesses rooted in service, integrity, and community. If you’re ready to treat your business as a living, evolving ecosystem—and break free from outdated rules—you’ll find inspiration and real-world guidance here. This is business reimagined for a more humane world. Here’s what we discussed in this episode: Buyers are more skeptical and seek authenticity over hype. Clients sense the true intent behind messaging; fear- or scarcity-based offers don’t resonate. Aligning business with natural and seasonal rhythms creates a more sustainable presence. Flexibility is key-evolve offerings in real time based on current needs. Simplifying offerings-less but deeper-better meets people’s needs. Treat business as a living, evolving ecosystem rather than a machine to optimize. Root work in service and integrity instead of focusing solely on profit. Shift away from endless growth; redefine success through depth and impact. Build business around community, connection, and co-creation rather than competition. Practice courageous listening to ourselves, clients, and the world-and act on what we hear. And most importantly, break all the rules and question all the assumptions you have around business. Watch this episode on YouTube -- 1 00:00:01.610 --> 00:00:04.559 Sarah Santacroce: Hi, Polly, it's good to speak to you again. 2 00:00:04.560 --> 00:00:12.699 Polly Hearsey: Thanks. You know, I always enjoy coming to talk to you because it's just it's fun to suggest. Go where we go. It's it's all. 3 00:00:12.700 --> 00:00:13.170 Sarah Santacroce: Yeah. 4 00:00:13.170 --> 00:00:13.820 Polly Hearsey: Light. 5 00:00:14.100 --> 00:00:14.600 Polly Hearsey: Thank you. 6 00:00:14.600 --> 00:00:23.210 Sarah Santacroce: Yeah, it's kind of like one of the things that I feel like. That's my zone of genius. And I know it's yours to. 7 00:00:23.330 --> 00:00:46.690 Sarah Santacroce: you know, reimagine, rethink differently. And so really, that's what I want to do today. And I was just telling you, I think we can do half of the episode or the beginning of the episode about today, right now and then look into the future. So so yeah, let's let's start there. You know, it's quite the time we live in. And there's 8 00:00:46.810 --> 00:00:54.670 Sarah Santacroce: there's probably I can sense the fear in entrepreneurship. And yeah, I'm just 9 00:00:55.170 --> 00:01:00.949 Sarah Santacroce: maybe start us off before we go into taking action, start us off with 10 00:01:01.150 --> 00:01:06.680 Sarah Santacroce: explaining what you sense energetically. What is going on. 11 00:01:08.320 --> 00:01:14.060 Polly Hearsey: I think that there's been a big shift in the buyer market 12 00:01:14.500 --> 00:01:22.949 Polly Hearsey: in terms of what they want and what they're expecting, and the way in which they've been burnt in the past. 13 00:01:24.600 --> 00:01:30.500 Polly Hearsey: And there's definitely an ability to read through the hype 14 00:01:30.730 --> 00:01:36.349 Polly Hearsey: right? And the promises. So there's a lot of skepticism, I would say, building. 15 00:01:37.123 --> 00:01:47.610 Polly Hearsey: So. And you see that when people put ads out say on Facebook or something, and you read the comments and the threads, it'll just be. Get the just people be tearing into them because it's not. 16 00:01:47.790 --> 00:01:48.180 Sarah Santacroce: It. 17 00:01:48.180 --> 00:01:48.870 Polly Hearsey: So I'm asking. 18 00:01:48.870 --> 00:01:50.240 Sarah Santacroce: Feel so fake. It's fake. 19 00:01:50.240 --> 00:02:00.419 Polly Hearsey: Feels fake and and the promises feel overhyped. You know, state, and particularly in the space that we're in. 20 00:02:00.690 --> 00:02:05.689 Polly Hearsey: We've got a lot of economic turmoil, and we've got a but 21 00:02:06.060 --> 00:02:11.710 Polly Hearsey: but even before the sort of like the very recent economic turmoil, what we had was 22 00:02:12.470 --> 00:02:18.240 Polly Hearsey: a lot of well established businesses, we're sliding. 23 00:02:18.810 --> 00:02:19.250 Sarah Santacroce: Hmm. 24 00:02:19.250 --> 00:02:23.800 Polly Hearsey: And they were keeping it under wraps. And I also noticed a lot of people who'd. 25 00:02:24.410 --> 00:02:34.189 Polly Hearsey: Yeah, maybe 6 years ago had been very present, and then they'd slid off my radar. And then all of a sudden, they've started advertising. That tells me that their business is slipping. 26 00:02:34.420 --> 00:02:35.010 Sarah Santacroce: Right. 27 00:02:35.010 --> 00:02:44.320 Polly Hearsey: And that's because the way in which they were approaching it through this sort of psychological, persuasion-based approach. 28 00:02:45.580 --> 00:02:52.540 Polly Hearsey: It's not working, because once you know that it's happening to you. It doesn't work anymore. So people becoming very wise. 29 00:02:52.710 --> 00:02:58.950 Polly Hearsey: And but I also think that people want something different now. They don't want the same old 30 00:02:59.310 --> 00:03:12.899 Polly Hearsey: heavy investments long term, because they don't feel that they have a grasp on where things are going to be in 3 months. So why would I invest in an 8 month, 10 month, 12 month program 31 00:03:13.390 --> 00:03:17.909 Polly Hearsey: to support myself in whatever area I needed 32 00:03:18.130 --> 00:03:27.189 Polly Hearsey: when I don't know where I'm going to be. Am I going to be the same person? Am I going to want to do the same sort of things? Because I think people can feel so much bubbling up within them 33 00:03:27.300 --> 00:03:32.310 Polly Hearsey: that they're not entirely sure how they're going to respond to it. 34 00:03:32.680 --> 00:03:33.110 Sarah Santacroce: So. 35 00:03:33.110 --> 00:03:44.109 Polly Hearsey: Big investments don't make an awful lot of sense. And yet some of these very established businesses that's a lot of money to invest with them on something where they're not getting one to one support. 36 00:03:44.110 --> 00:03:46.150 Sarah Santacroce: Right? It's always group, giant group. 37 00:03:46.150 --> 00:04:01.209 Polly Hearsey: Giant groups. And it's like, Oh, the value is in the information. No, the value isn't in the information anymore. We have AI proliferating that can turn information into process, but without any nuanced understanding 38 00:04:01.690 --> 00:04:03.810 Polly Hearsey: of how to deliver it. 39 00:04:03.810 --> 00:04:04.420 Sarah Santacroce: Hmm. 40 00:04:04.420 --> 00:04:11.400 Polly Hearsey: So what people are now looking for is more human contact. And yet we've built business structures 41 00:04:11.600 --> 00:04:13.109 Polly Hearsey: that remove that. 42 00:04:13.310 --> 00:04:13.920 Sarah Santacroce: Right. 43 00:04:13.920 --> 00:04:23.200 Polly Hearsey: And so all the expectations about how you automate everything and how you run one to many, and all of that is oh. 44 00:04:23.340 --> 00:04:30.899 Polly Hearsey: you know I mean, education hasn't lost its value. But information has, I think. And so so it's changing expectations. So I think 45 00:04:31.070 --> 00:04:45.089 Polly Hearsey: that puts us in a position where we need to be really agile to respond, and creative as well. So we're not just going. Oh, God, I've got to try a little bit harder to make something that's always worked work because it's not going to. 46 00:04:45.090 --> 00:04:49.070 Sarah Santacroce: Right. You can't just push harder and think it's gonna. 47 00:04:49.190 --> 00:04:54.919 Polly Hearsey: You see that with the classic old, give me your email address and I'll give you something of value. 48 00:04:55.090 --> 00:04:57.479 Polly Hearsey: How hard is that to push right now. 49 00:04:57.480 --> 00:04:58.869 Sarah Santacroce: Right? It's yeah. 50 00:04:58.870 --> 00:05:17.000 Polly Hearsey: Do not want yet another, because I don't know about you. My inbox is unmanageable. I spent tail end of last year unsubscribing. I spent a whole day just going unsubscribe, unsubscribe, unsubscribe. Stop sending me so much stuff. I don't read it. I do not have the capacity to read it. 51 00:05:17.000 --> 00:05:17.390 Sarah Santacroce: Yeah. 52 00:05:17.390 --> 00:05:18.890 Polly Hearsey: But people don't want that. 53 00:05:18.890 --> 00:05:19.420 Sarah Santacroce: No. 54 00:05:19.420 --> 00:05:28.300 Polly Hearsey: And there was an interesting thread on substack. I was reading yesterday where people were saying, what I want is the ability to buy a single article 55 00:05:28.520 --> 00:05:32.530 Polly Hearsey: stop making me subscribe, because there are so many writers here. 56 00:05:32.690 --> 00:05:36.970 Polly Hearsey: but I want to be able to subscribe to pay for one article, awesome and 57 00:05:36.970 --> 00:05:38.760 Polly Hearsey: interesting reflection of where we're at. 58 00:05:38.760 --> 00:05:58.989 Sarah Santacroce: That's kind of what I took away from your newsletter the other day where I was like, oh, I got to have you back on the podcast where you talked about bite. Sized. Right? Yeah. Like, people want small bits, and they want to yes experience. Your work before engaging in any length of program. 59 00:05:59.130 --> 00:06:26.720 Sarah Santacroce: And and yeah, like, I, just, I'm experimenting this year with instead of a 3 month program. I'm running the marketing like we're human in a 5 week program, and I already see the difference, like people who've gone through it in January. They tell me it was so much easier to decide, because it's 5 weeks, and I can. I ca

    53 min
5
out of 5
41 Ratings

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