100 episodes

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

    • Business
    • 5.0 • 34 Ratings

We've had incredible guests such as Dorie Clark, Mark Schaefer, Ian Brodie, Beth Buelow, Denise Wakeman and others share their inspiring journey.

    Muse episode: Why I'm lowering the Circle membership rate

    Muse episode: Why I'm lowering the Circle membership rate

    In this muse episode I talk about how the the current economic situation impacts our pricing as entrepreneurs. 
    And why instead of raising my prices, I decided to go against the grain and lower the fee of my membership, the Humane Marketing Circle
    ***
    Pricing is also one of the 7Ps that we discuss in detail during the Marketing Like We're Human program, my flagship program that I'm running again with a live cohort starting August 25th.
    It will run over 8 weeks and is a hybrid program, part video tutorials and workbooks, part weekly live calls where we deepen these concepts.
    If any of this resonates, please take some time to look at humane.marketing/program for a very detailed description of the program as well as a 19-minute behind the scenes video and then book a chat with me to see if it's a good fit.

    • 13 min
    How To Build Confidence and Competence

    How To Build Confidence and Competence

    Today I'm talking to Marcy Amato about how to build confidence and competence.

    Marcy Amaro, is an educator, speaking expert, podcaster, and empowerment coach who has been working with new entrepreneurs and business owners for nearly three decades. As a coach and mentor, she helps her clients find the confidence and develop the skills necessary to refine their voice and increase their impact through public speaking. Video, podcasting, live events, and other speaking engagements are the fastest and most effective way to scale your business and increase your impact. Marcy can help you find, hone, and leverage your voice for both impact AND income!

    In this episode, you'll learn about how to build confidence and comptence as well as...
     

    Marcy's definition of confidence The concept 'From Unconscious Incompetence to Unconscious Competence' The correlation between responsibility and confidence Actionable first steps would you recommend for someone who is struggling with self-doubt, lack of confidence, or imposter syndrome And so much more
    Marcy’s Resources
     

    Marcy's Website

    Connect with Marcy on:
    LinkedIn

    Instagram

    Facebook

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    We use Descript to edit our episodes and it's fantastic!

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Marcy: [00:00:00] Hi, Marcy. So good to 

    Sarah: see you and good to hang out with you. We're actually doing a double episode. Wonderful. My show. And then I'm gonna. 

    Marcy: To your show as well. So really excited to be. Yeah, I'm really excited. I'm really excited. Thank you. 

    Sarah: So we got to know each other Marcy, because you invited me to a summit.

    I call it, I, I ended up calling it a cozy summit because I just felt like it was such a cozy atmosphere. I'm not a. Not always a big fan of these huge summits, whether there's like 50 speakers, you know, like it's almost like overwhelming 

    Marcy: the people who sign up sometimes 

    Sarah: they're they're good value. But anyway, I liked yours.

    It was very cozy. And thank you. And authentic, because that was also the, the topic the, of, of this summit. So being authentic in business and, and visibility and all that. So we really connected on that authentic level. And I thought, well, I need to [00:01:00] have you on my show, not to

    • 46 min
    Turning Your Clients Into Advocates

    Turning Your Clients Into Advocates

    Today I'm talking to my friend Remeny Armitage about turning your clients into advocates.

    Remeny Armitage's mission is to humanize business. She has over 20 years experience working for a variety of businesses in client advocacy and insight research, marketing and new business. Ultimately, she helps businesses understand what their clients REALLY think about them with the goal of turning their clients into advocates. Her experience has helped build relationships between businesses and their clients in a human-centric way. She gets under the skin of a business by interviewing their clients and feeding back ways they can improve the business and the way they engage with their clients in a human way. She has built up a range of methods that ensures business improvement and growth, while building long-lasting relationships that are based on a strong foundation of trust and respect between businesses and their clients, with the aim of turning them into advocates

    In this episode, you'll learn about turning your clients into advocates as well as...
     

    Remeny's mission to humanize business what turning your clients into advocates has to do with sustainability what's behind the mistake of always looking for “new” business before revisiting existing clients how a focus on humanity helps to build more loyal customers and so much more.
    Remeny’s Resources
     

    Remeny's Website

    Connect with Remeny on:
    LinkedIn

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    We use Descript to edit our episodes and it's fantastic!

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] [00:08:00] Hey re how are you? 

    Remeny: Yeah, I'm good. Thank you. 

    Sarah: Thanks for having me. Yeah, I'm so excited to get to talk to you again. We've had several chances off and on recording this time, we're recording again. So good to speak to you. We were met through a networking. I was gonna say a networking event, but it was through another person who connected the two of us.

    Yes. I [00:09:00] think she talked to you after just talking to me and she's like, You both talk about humanizing business. Yes. So I think you should know each other. It was exactly, it 

    Remeny: was a, it was serendipity. It was great. Exactly. 

    • 50 min
    Telling the Stories That Matter for Your Business

    Telling the Stories That Matter for Your Business

    This week's conversation with Lisa Evans fits under the P of Promotion of the Humane Marketing Mandala. We are talking about telling the stories that matter for your business. As you'll hear in the episode there is a fine line between being vulnerable in telling your story and oversharing.

    Lisa is the Director of Speaking Savvy and the Lead Trainer of the Soft Skills Academy. She is a Certified Speaking Professional, Certified Virtual Presenter, TEDx Speaker Coach, Host of the Business Chat Podcast, and Radio Show Host.


    She has been coaching clients to become stand-out presenters and speakers for over 10 years and her area of expertise is helping senior leaders to tell better business stories. Before becoming a coach Lisa spent over two decades as a health professional and began her career as a midwife. One of her clients named her The Story Midwife and it kinda stuck!

    In this episode, you'll learn about telling the stories that matter for your business as well as...
     

    How to know which stories matter (every story has a reason and a season) Your origin story and ways to tell it Lisa's personal story and how a health setback led her to be an exceptional speaker Encouragement and tips to start with storytelling And much more…
    Lisa’s Resources
     

    Lisa's Website

    Lisa's Podcast: Business Chat with Lisa Evans

    Get a complimentary 30-minute coaching call with Lisa

    Connect with Lisa on:
    Twitter

    Facebook

    Instagram

    LinkedIn

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    We use Descript to edit our episodes and it's fantastic!

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] hi, Lisa, how are you today? 

    Lisa: Hi, Sarah. I'm delighted to be here. 

    Sarah: Oh, I'm so happy to have this conversation. It's kind of, is there a second or third? At least I know that I was on your podcast earlier. And so now I get the pleasure to have you online, which is wonderful. And we chose this topic of storytelling, which I know.

    Close to your heart. And so I wanted to know if you have always considered yourself a good storyteller. Tell us about that. 

    Lisa: Yeah, well, I've [00:08:00] always considered myself a storyteller. Not necessarily a good storyteller, mainly becaus

    • 40 min
    Musings about reducing from 4 to 2 episodes per month

    Musings about reducing from 4 to 2 episodes per month

    In this muse episode I share some insights about my experiment with reducing the number of episodes from 4 per month to 2 per month. 
    I'm also running a Giveaway on Goodreads and listeners can win one of 100 copies of the Marketing Like We're Human book if they enter at https://www.goodreads.com/giveaway/show/348028
     

    • 9 min
    Understanding How to Price Your Offers

    Understanding How to Price Your Offers

    In this week's episode, I talk to Janene Liston about the P of Pricing. We talked about understanding how to price your offers.

    Janene is a highly trusted Pricing Consultant & Business Coach working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.

    Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver.

    She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought-after podcast and radio show guest. Watch out, her passion for pricing is contagious

    In this episode, you'll learn about understanding how to price your offers as well as...
    why pricing is so darn difficult

    Value Pricing and what the heck that means anyways Pricing psychology and when pricing gets icky How to apply fair and humane Pricing if we want a Triple Win: win for ourselves, win for our clients and win for the planet What confidence has to do with Pricing Discounting our prices And much more…
    Janene’s Resources
     

    Janene's Website

    Live with the Pricing Lady

    Check out Janene's free resources

    Connect with Janene on:
    Twitter

    Facebook

    YouTube

    LinkedIn

    Sarah's Resources
    Watch this episode on Youtube

    (FREE) Sarah’s One Page Marketing Plan

    (FREE) Sarah Suggests Newsletter

    (FREE) The Humane Business Manifesto

    (FREE) Gentle Confidence Mini-Course

    Marketing Like We're Human - Sarah's book

    The Humane Marketing Circle

    Authentic & Fair Pricing Mini-Course

    Podcast Show Notes

    We use Descript to edit our episodes and it's fantastic!

    Email Sarah at sarah@sarahsantacroce.com

    Thanks for listening!
     

    After you listen, check out Humane Business Manifesto, an invitation to belong to a movement of people who do business the humane and gentle way and disrupt the current marketing paradigm. You can download it for free at this page. There’s no opt-in. Just an instant download.

    Are you enjoying the podcast?  The Humane Marketing show is listener-supported—I'd love for you to become an active supporter of the show and join the Humane Marketing Circle. You will be invited to a private monthly Q&A call with me and fellow Humane Marketers -  a safe zone to hang out with like-minded conscious entrepreneurs and help each other build our business and grow our impact.  — I’d love for you to join us! Learn more at humane.marketing/circle

    Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows and why not sign up for my weekly(ish) "Sarah Suggests Saturdays", a round-up of best practices, tools I use, books I read, podcasts, and other resources.

    Raise your hand and join the Humane Business Revolution.

    Warmly,

    Sarah

    Imperfect Transcript of the show
    We use and love Descript to edit our podcast and provide this free transcript of the episode. And yes, that's an affiliate link.

    Sarah: [00:00:00] [00:01:00] [00:02:00] [00:03:00] [00:04:00] [00:05:00] [00:06:00] [00:07:00] Hi, Janine. So happy to have this conversation with you. Yay. I'm so glad Malita introduced 

    Janene: the two of us. Yeah, me too. Great to 

    Janene: be 

    Sarah: here. So Janine, we're gonna be talking about pricing. It's kind of one of the, I'd say it's definitely a hard topic. You know how I have the humane marketing mandala and one of the pieces.

    Pricing. And so I always have in each kind of season, I [00:08:00] have one of the episodes about pricing and it's definitely one that a lot of people listen to cuz let's face it. It's not easy for us business owners. So I wanna ask you that q

    • 52 min

Customer Reviews

5.0 out of 5
34 Ratings

34 Ratings

lemonlulu69 ,

Sarah gives us confidence to share our message

Sarah’s reminds me that I don’t need to be mechanical and pushy in my marketing. With every episode, I remember how much I can connect with others. Her 7 P’s perspective helps too - it’s nice to have a structure so I can understand where everything fits. Thanks, Sarah, for helping us all keep our marketing substantive and impactful!

JasonC0123 ,

Message is perfect!

Much needed message to be heard in Marketing and Sales! Excited to see your content come up and looking forward to more!

C Gromer ,

The way marketing was meant to be

As a past Fractional CMO, it’s refreshing to hear Sarah talk about marketing in a way that feels more in line with what drives consumers to connect with and purchase from a brand rather than what lines executives pockets. Thanks, Sarah, for restoring my faith in the marketing profession.

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