The Humane Marketing Show. A podcast for a generation of marketers who care‪.‬ Sarah Santacroce, Entrepreneur, Humane Marketer

I was recently a guest on Shioban Jones’ wonderful The Unlocked Creative podcast to talk about Humane Marketing and Selling.

She was so kind to give me the recording so I could share it here. So in this bonus episode, I’ll be the guest for once and the lovely Shioban Jones is asking me about Humane Marketing and Selling.

Is it unprofessional to share the messy parts of ourselves in our business or our work? The pandemic has blurred the lines between home and work but are we still trying to keep the two separate? My guest Lian Angelino and I talk about why sharing the mess enhances our message and increases the chances of us making a true connection with our audience and clients.

To get your copy of the new Selling Like You're Human book go to https://humane.marketing/book2.

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My new book "Selling Like We're Human" is out! I wrote this book to show my clients a more humane way to approach their sales conversations. This book will give you a gentle sales path that will have your clients make empowered decisions based on value, empathy and perspective. Get the book at https://humane.marketing/book2.

Mark Hunter, my web guy, joins me on the podcast this week to talk about his process of building effective websites that combine tech and humane business practices. He talks about the necessity of a strategy even before you get into the tech part. We also talked about the platforms he recommends and using technology in a humane way to create the connection you need with your clients.

Go to bitly.com/humanesellingworkshop to sign up
It takes place this Monday, Nov 15th, 2pm Swiss time, 1pm UK, and that's 8 am Eastern.

I'll host it again with different times to accomodate different time zones.

I hope to see you there.

In this week's episode, I am joined by Stacy Sherman, a customer experience corporate leader, keynote speaker, author, and podcaster. Stacy shares the importance of creating a curated customer experience, especially for small businesses. We talked about how technology has affected the way we interact with our customers, the difference between customer experience and customer service and the ways we can validate what we create to make sure we are on the right track.