The Humantel Podcast

The Humantel Podcast
  • 5.0 (2)
  • SOCIETY & CULTURE
  • UPDATED WEEKLY

The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.

Episodes

  1. S2 | E2: How Can Respecting Data Privacy Be a Competitive Advantage?

    3D AGO

    S2 | E2: How Can Respecting Data Privacy Be a Competitive Advantage?

    Lolita is joined by Jennifer Ng, GM of Advertiser Insights at The Trade Desk, and Jonathan Roberts, Chief Innovation Officer of People, Inc. to discuss how consumers feel about their relationship with advertisers through data, and how brands can build trust through respect and transparency.

    52 min
  2. S2 | E1: Why do fans love women's sports?

    FEB 20

    S2 | E1: Why do fans love women's sports?

    Lolita is joined by Aarti Bhaskaran, Global Head of Insights for Snapchat, and Sandy Padula, Head of Enterprise Research at The E.W. Scripps Company to discuss what is driving the explosive growth in attention, fandom, and brand interest in women's sports.

    44 min
  3. S1 | E5: How do people feel about travel in 2026?

    10/03/2025

    S1 | E5: How do people feel about travel in 2026?

    Lolita is joined by Maria Henson, Sr. Director of Market Research & Insights at Visit Orlando, and Jennie Germann Molz, Professor of Sociology and expert in tourism mobilities. Together, they discuss new research revealing how economic pressures, political tensions, and safety concerns are affecting travel decisions, and what this means for travel brands and destinations navigating an increasingly uncertain market.

    58 min
  4. S1 | E4: How do people think about food and sustainability?

    09/19/2025

    S1 | E4: How do people think about food and sustainability?

    Lolita is joined by Ananta Engineer, an insights professional with 20+ years in food insights, and Arwen Kimmell, Doctor of Anthropology and Founder of Insomnia Insights. Together, they unpack new research revealing how food sustainability concerns rank among Americans' top priorities, and what this means for brands navigating the complex relationship between consumer values, economic pressures, and sustainable food choices. #humanintelligence #consumerinsights #foodsustainability #sustainablebrands

    42 min
  5. S1 | E3: How do people's cognitive styles affect ad engagement?

    08/06/2025

    S1 | E3: How do people's cognitive styles affect ad engagement?

    Lolita is joined by Megan Peitz, Founder & CEO of Numerious, and Melina Palmer, Founder & CEO of The Brainy Business. Together, they unpack how literal and figurative cognitive styles can influence ad engagement and purchasing decisions — and what this means for brands looking to connect with different audience segments. Things you’ll learn from Megan and Melina… Why understanding people’s cognitive styles matters How our Media group asked us to approach a new way to segment consumers How people are distributed along a spectrum of literal to figurative thinkers How these consumer groups differ from each other How understanding people’s cognitive styles can help brand strategists communicate in ways that are more resonant to their particular customer Curious how your brain processes advertising? Find out your cognitive style here: https://humantel.sawtoothsoftware.com/cgi-bin/ciwweb.pl?studyname=HumantelSegmentation

    53 min
  6. S1 | E2: Why do people choose the snacks they eat?

    06/25/2025

    S1 | E2: Why do people choose the snacks they eat?

    What really drives our snacking decisions in a world of endless options? In this episode of The Humantel Podcast, host Lolita Morrow is joined by Hunter Thurman, founder of AlphaDiver and creator of the annual Snack50 report, and Donna Foti, Director of Consumer Insights & Analytics at KIND Snacks. Together, they explore the psychology behind snacking choices, from the emotional journey of anticipation to satisfaction, and what the shift from traditional meals to frequent snacking means for brands. #humanintelligence #consumerinsights #snackingtrends #foodpsychology

    44 min
  7. S1 | E1: Why are people cutting back on alcohol?

    05/30/2025

    S1 | E1: Why are people cutting back on alcohol?

    Lolita is joined by Ruby Warrington, author of Sober Curious and a leading voice in the mindful drinking movement, and Jordan Cusner, Senior Director of Consumer Insights at Inspire Brands.  Together, they unpack what our data reveals about shifting attitudes toward alcohol and what it means for brands navigating this cultural and behavioral shift.

    51 min

  8. SEASON 2 TRAILER

    Ep 0 | Trailer

    On The Humantel Podcast, we pair our members with cultural experts and industry thought leaders to shed some light on what we’ve been learning about why people do what they do. Each episode unpacks the insights from Humantel's collaborative research to bring you intelligence that will challenge assumptions, reveal opportunities, and inspire new thinking.  We’re not just looking at trends, we’re uncovering the emotions, values, and attitudes that shape them.  Join host Lolita Morrow for the kind of talks that usually happen behind closed doors, shared now for anyone who wants to understand people a little better. Because if you want to build smarter brands, products, or strategies, you need more than data. You need human intelligence.

    1 min

Trailer

Ratings & Reviews

5
out of 5
2 Ratings

About

The Humantel Podcast is a discussion of the insights generated from the work of senior market research leaders across industries. Our work, and these podcasts, focuses on creating a more robust understanding of the why that drives consumer behavior. Humantel is a private community of researchers and marketers who have come together to create the knowledge and opportunity that is gained by having a more complete view of the human behind the transaction.

Information

  • Creator
    The Humantel Podcast
  • Years Active
    2025 - 2026
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © The Humantel Podcast
  • Show Website
    The Humantel Podcast