356 episodes

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."

The Hustle And Flowchart Podcas‪t‬ Matt Wolfe & Joe Fier

    • Marketing
    • 4.9 • 143 Ratings

Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."

    Therapy Session - How To Become A PodHacker

    Therapy Session - How To Become A PodHacker

    Welcome back to another Therapy session! We are psyched to talk about some recent changes that have come about and how our perspectives have changed. We have a new brand that we are launching which will really open up our business, and are super excited to share it with you. We’re going to give you a little history of how PodHacker came about, some of the iterations, how we are doing this launch which we are approaching from a completely different angle, as well the lessons we are teaching in our membership, a look inside, and our goals for the future with this new brand.
    With PodHacker, you will be able to see behind the curtains of our business, how we get our equity deals, grow a community, monetize the show, connect with big influencers, as well as a host of other tactics. We also plan on bringing in amazing guests on a monthly basis, who are the best of the best and will present high-level content to our members.  When you’re done, be sure to check out our conversations with Chris Benetti and James Schramko, two of our awesome friends who also chat about the beauty of membership sites.
     
    “The idea behind it was, if we can make as much money as we can make for the whole year in Q1, then in Q2, Q3 and Q4 we get to purely focus on value and doing what’s right by our customers.” - Matt Wolfe
    “We’re already curating the best of the best for the Hustle and Flowchart podcast, why not go deeper with them in some model, that’s higher touch and higher engagement.“ - Joe Fier
     
    Some Topics We Discussed Include:
    Just how many people mispronounce our names?  Famous people Joe is related to and should he change his name? (send your thoughts to info@evergreenprofits.com) Our shortest podcast ever! What happened in Matt’s spa…. How our vision came to be How you can see behind the curtains of our business What we are reading, playing, and watching right now The latest tools we are using and love Why Matt’s house doesn’t have a roof! A ninja tactic on how to get some insta-love and a conversation with someone you want to connect with  
    Resources From :
    PodHacker.com to get on the waitlist or, if it is open, sign up now. Get it soon, because we are going to close it  
    References and Links Mentioned:
    Our original opening podcast for the PodHacker brand ClickFunnels DropFunnels  MembersPRO Active Campaign SparkToro SuperHuman StreamYard TubeBuddy ConvertBox The Almanack of Naval Ravikant: A Guide to Wealth and Happiness by Eric Jorgenson Ask!: The Bridge from Your Dreams to Your Destiny by Mark Victor Hansen SuperBetter by Jane McGonigal Dan Harmon’s Story Circle Technique Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Reinventing The Membership Site - Chris Benetti How To Scale Memberships And Retain More Customers - James Schramko  
     
     

    • 1 hr 30 min
    Eric Siu - Leveling Up - Making Business Your Favorite Game

    Eric Siu - Leveling Up - Making Business Your Favorite Game

    Our guest today, is Eric Siu who we met last year at Rich Schrefen’s event. Eric has an agency, Single Grain who works with major companies such as Amazon and Airbnb, and Uber. He also has a content intelligence software called ClickFlow which basically makes you look like a genius. He’s a partner and co-host with Neil Patel in the Marketing School podcast as well as his own podcast called Leveling Up. The dude is a rockstar in marketing, SaaS, and software and he blew us away in this episode.
    And to top it off, he has a book coming out called Leveling Up as well, and it’s all about how to level up in life and how he’s taken his experience from gaming and even poker and has been able to apply these to business and identify these power-ups and moments in time where he realizes he can think differently which allows him to wake up each day and feel like he’s playing a game in real life. We also broke down a ton of traffic strategies, and how you can think differently on how to acquire SEO traffic in a creative way. When you have finished listening, check out our previous chats with Christopher Gimmer and Stephan Spencer for more tactics on how to go off-brand and increase traffic as well as how to succeed with 100% SEO marketing. 
    “I don’t think that I know too much and that I’m that good and I also don’t think I’m that bad either. That’s the way I approach it and it makes it a lot easier because it keeps me humble and even-keeled. The moment you start to think you are amazing, the moment you start to become too full of yourself - that’s when things start to fall apart.” - Eric Siu
     
    Some Topics We Discussed Include:
    How to approach things with a beginner’s mind The power of the podcast once again and how’s it’s lead to great, free education, lifelong friendships, and networking with amazing people Why you don’t want to jump the gun and insist your child stop playing all those video games How being persistent led from a fledgling podcast to a successful marketing agency Why Eric’s agency switched their focus and how they are succeeding current day Lessons learned from the poker table How to reframe things to increase your power Growth principles for long term thinking Alternate ways to make money from affiliate marketing without being an affiliate  
    Resources From Eric Siu:
    LevelingUp.com Find Eric on Twitter or Instagram  ClickFlow Single Grain Agency  
    References and Links Mentioned:
    MicroAcquire.com QuietLightBrokerage.com Roland Frasier’s EPIC challenge  Gary V’s How To Create 64 Pieces Of Content A Day Eric’s YouTube Channel Marketing School podcast KingSumo The Almanack of Naval by Eric Jorgenson Your Music And People by Derek Sivers Breakthrough Advertising by Eugene M. Schwartz  The 16 Word Sales Letter by Evaldo Albuquerque  Let My People Go Surfing by Yvon Chouinard Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. The Founder Of Snappa Shares His SEO Secrets - Christopher Gimmer The SEO Mistakes That Everyone Is Making - Stephan Spencer

    • 1 hr 10 min
    BONUS - How To Leverage CLUBHOUSE In Your Marketing (W/ Deb Cole)

    BONUS - How To Leverage CLUBHOUSE In Your Marketing (W/ Deb Cole)

    We're coming back with another bonus Saturday episode with an expert friend of ours...
    This time we're talking about Clubhouse... ya know, the semi-exclusive social media network driven by audio.
    There's a reason why Clubhouse is blowing up and you're hearing everyone from smart marketers to A-list celebrities are using it to connect and share.
    Our friend Deb Cole wrote the ULTIMATE GUIDE to Clubhouse and we're bringing her here to chat about how to leverage Clubhouse in your marketing.
    Grab a copy of the new book here: http://Clubhousebook.com​
    We'll cover a ton... everywhere from:
    What is Clubhouse?
    Why should I be on there?
    How do I leverage the app to grow my business?
    How do I get an invite to Clubhouse?
    How do I get followers?
    And much more...
    To watch the livestreams when we do them live, make sure you join the communities...
    Facebook Group: http://FlowchartGroup.com
    YouTube Channel: http://HustleAndFlowchart.tv
    Enjoy!

    • 47 min
    Dan Norris - Beer, Branding, And Compound Marketing

    Dan Norris - Beer, Branding, And Compound Marketing

    We have Dan Norris on the show today, and he’s someone who has accomplished quite a lot, with a somewhat different approach to marketing. He focuses on four core pillars: branding, community, storytelling, and content marketing. In this episode, we do a deep dive into all four of those. After founding WP Curve, which was subsequently sold to GoDaddy, Dan started a new venture, Black Hops Brewing in Australia. You’ll hear Dan discuss how he has created one of the biggest and well-known brands in his country (voted the #1`craft brewery in Australia), all with basically no ad spend. 
    There’s a similar thread in the way he’s marketed both his WP Curve brand and his craft beer brand, and it all comes down to his concept of Compound Marketing, which is also the basis behind his new book. When you’re done, check out our conversation with Lisa Cherney for more content strategies and how to be real to your audience even if that means being putting off others, and get some advice from Anthony Constantino, who also runs a super fun company that really resonates with his customers.
    “It helps to take this approach where you’ve got these things compounding behind the scenes without you necessarily having to do a whole lot. I see our competitors buying billboards and doing paid ads and I’m glad we don’t have to do all that.” - Dan Norris
     
    Some Topics We Discussed Include:
    Taking a bath in beer? (it does wonders for your hair) How to promote a unique beer so that it sells out Why too much advertising can actually a bad thing Drink Dan’s brew and tag us and Dan! Putting together a good story for your brand Why Dan gets so much traction with basically no ad spend Giving up all the information for free! Thinking about collaborations? You’ll wish you’d done it sooner after listening after this Power and momentum behind the flywheel  Creating a powerful brand even before the brewery was even opened  
    Resources From Dan Norris:
    BlackHops.com/au  
    References and Links Mentioned:
    Compound Marketing The 7 Day Startup The Content Machine SparkToro Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Culture + Simplicity = Sticker Mule - Anthony Constantino Why Being Yourself Is The Best Business Strategy - Lisa Cherney

    • 1 hr 24 min
    Julie Adams - How To Build And Rank A Portfolio Of Affiliate Sites

    Julie Adams - How To Build And Rank A Portfolio Of Affiliate Sites

    Today’s episode with Julie Adams is a real mind bender and we love that Julie has a thriving affiliate business, while also keeping it simple. We talk about her goals of retiring early and she dissects her entire business model as she’s an open book. Julie’s business model is so tactical and you’ll be able to take her way of thinking and apply even parts of it to your own business. She just wants to make sure she is showing up on Google without worrying about Facebook ads or even email lists. She’s just sticking to keeping it lean, mean and profitable. 
    Julie has a small portfolio of these sites, which are doing great, and it’s really smart how diversified she is. She discusses how she manages the content, the three most important things to have dialed in on your site, what type of time frame you should look at, how she gets her sites ranks, what to do to get backlinks, as well as how to approach affiliate offers and how to get a higher commission right off the bat. Once you’re done listening, be sure to check out our chats we mentioned with Nate Broughton and Matt Diggity.
    “Google is able to understand language at this point, so if you answer the question in a sentence format, they are able to better understand.” - Julie Adams
    Some Topics We Discussed Include:
    Julie’s relatively small portfolio of affiliate sites that will bring her enough money to retire in style Whether you should buy a older domain or a new fresh one to start off The three most important things that no one should overlook When you can expect to get out of the sandbox How to increase your commission potential right off the bat Why being a little less introverted will go a long way The no brainer way to get backlinks that are quality Julie’s rule of thumb when hiring content writers Keyword research tactics and which sites to compare Resources From Julie Adams:
    SERP Decoder Julie Adams on Twitter References and Links Mentioned:
    Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. Scale And Flip Affiliate Marketing Websites For Six-Figures - Matt Diggity How To Get Millions Of Visitors With SEO - Nate Broughton

    • 58 min
    Greg Elfrink - How To Create And Sell Your Own Media Empire

    Greg Elfrink - How To Create And Sell Your Own Media Empire

    Greg Elfrink is back for another round and he’s been working at Empire Flippers for several years now. This is the first time that he feels with 100% certainty that it’s a seller’s as of the recording of this show. There are so many opportunities now for sellers and a lot of folks have content or media sites, but they may not want to do with them necessarily. On today’s show, we dive into all the possibilities behind both selling and buying businesses, which is the better course of action based on your abilities, why you want to set up your site to be more like a magazine as opposed to a brochure, and what you can expect for a return.
     
    We also talk about various ways to make your site even more attractive to potential buyers, how to rise above the majority of the other affiliate marketing sites out there, and what you need at a minimum level in order to put your site up for sale. When you’re done listening, be sure to check out our previous chat with Greg and our episode with Sergei & Vadim Revzin where they discuss what other things to have in place if you are thinking of starting a business to sell down the road. 
     
    “The market is so flushed with cash, there are so many people getting into the space, multiples are being driven up. It’s a great time to be a seller.” - Greg Elfrink
     
    Some Topics We Discussed Include:
    Why media empires are so valuable right now How to proceed, if you are starting out Why selling a site that has problems with Google may be a good thing Thinking about buying a “smelly site”? It’s not a bad idea! You never want to sell your site based off this one important thing The power of content that a lot of marketers do not understand Check out this hack to find a content manager for your site Medieval swords, soldering equipment and red ovens Beating out Super Bowls ads for audience reach A new business model that you’ve never heard about before in our space  
    Resources From Greg Elfrink:
    Empire Flippers.com/capital The Opportunity Podcast EF Capital  
    References and Links Mentioned:
    Investor Ivan - and many more investor profiles Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel?  Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by Easy Webinar - be sure to check out these special deals for our listeners. What Venture Funds Look For In Businesses - Sergei & Vadim Revzin How To Buy and Sell Online Businesses - Gregory Elfrink

    • 1 hr 27 min

Customer Reviews

4.9 out of 5
143 Ratings

143 Ratings

Andy Storch ,

Great show for business success

I just discovered this show after I met the hosts on Clubhouse and love the conversations and value they bring for those of us looking to grow a business and brand. I’ll definitely be listening more.
-Andy Storch
Host of the Talent Development Hot Seat and Own Your Career Own Your Life

VikMey ,

Entertaining and insightful

This show gets better every episode. Great guests. Great insights on sales, marketing and entrepreneurship.

JoshCrist ,

Entertaining, insightful and actionable! 🔥

Whether you’re well established as an entrepreneur, or just getting started carving out a profitable niche that’s ready to grow - this is a must-listen podcast for you! Matt and Joe do an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of building a thriving business, and life you can be proud of - with leaders who’ve actually experienced success themselves. Highly recommend listening and subscribing!

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