Every week we have conversations with the most successful people in our network. We learn their stories and the lessons learned before diving in and getting the real "meat." Every single show has actionable takeaways that listeners can implement in their own life or business. We focus on topics around traffic, brand awareness, wealth growth, podcasting, marketing automation, mindset, lifestyle, and business systematization but have been known to go pretty "off script" from time to time to discuss a wide variety of topics to help people improve their lives. We describe our show as "A Life Improvement Podcasting Masquerading As A Business Podcast."
Melanie Benson - Growing Your Platform By Leveraging Competitor's Audiences
When Melanie opens up about her “cage match” experience where she won against a well-known marketer, we knew we were in for a fun show! Melanie Benson is a fellow podcaster, revenue strategist, and business performance optimizer who guides entrepreneurs to accelerate their impact and income by making their business perform 10 times better. On today’s show, she gives us some great tips on how to follow the ‘golden thread’ to pull the right audience into your world, what to do if you are just starting out in your podcasting journey and how to define your audience and make you they are a good fit for your business.
We also chat about what to do after the show has aired, how to connect with fellow podcasters the right way, and how to really build up your offer so that your listeners want more. If you enjoyed today’s show, check out our previous conversations with Greg Rollett and Justin Schenck, to learn more tactics on how to grow your brand by leveraging other platforms.
“If you’re not in your sweet spot audience and you’re not talking to the people who really crave what it is that you do, and want to work with someone like you, it doesn’t matter what visibility is, they’re not going to take action.” - Melanie Benson
Some Topics We Discussed Include:
How Melanie won a “cage match” event against a well know marketer and how it all went wrong afterward Following the golden thread to get the right audience What you need to do after you get on the show Best practices for calls to action that not only get you takers but the match for you How to pick the right shows to go on Why we love Twitter so much Tactics for getting on other people’s shows How to spice up your chat if your topic is common and/or less than exciting What not to do when you go on a show And much, much more! Resources From Melanie Benson:
MelCoach on Twitter Coach Melanie Benson on Instagram Amplify Your Success Podcast References and Links Mentioned:
ListenNotes.com Get Melanie’s checklist: 17 Mistakes You Are Making In Your Podcast Guesting & Talks That Are Costing You Leads & Clients: MelanieBenson.com/Hustle Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett How To Build A Platform And Connect With Anyone - Justin Schenck
Joel Runyon - Balancing Multiple Businesses While Doing The Impossible
Joel Runyon started Impossible in 2010 as a way to push his limits and do something impossible. He’s a driven and determined entrepreneur, blogger, and athlete and his lifestyle challenges have allowed him to set records and give back by supporting education in communities that are in need of everyday resources like safe school structures. While running his own brand, he’s also running multiple other brands such as a meal plan company, a fitness app, a productivity app, as well as being an advisor to multiple other companies.
On today’s show, we talk about how he has built up his brand, how he has collaborated with other folks, and, similar to the way we run our business, how he is able to create opportunities with deal-making, rev shares, and building multiple brands. We also talk about how getting a major accomplishment done, whether it’s completing a marathon or getting your first podcast out there, has led to other potential relationships and future goals. When you’re done getting ideas from Joel, learn additional tips on how to systemize so you can have more time while also standing out and make a difference by checking out our previous episodes with Austin Sams and C.J. Martin.
“Impossible is not a statement, it’s a challenge. A lot of people think “I can’t do it” but if it seems impossible, that’s the thing you probably should be doing” - Joel Runyon
Some Topics We Discussed Include:
What it’s like to be a bootstrap entrepreneur How to set yourself up for deal flows and equity ownerships Challenging yourself in physical ways to gain perspective for your business challenges How a chance conversation with a stranger in a coffee shop led to an insane amount of traffic - and even a mention on Oprah! The beauty of big world challenges and simultaneously giving back to make a difference How to balance a variety of businesses while traveling the world And much, much more! Resources From Joel Runyon:
ImpossibleHQ Ultimate Meal Plans MoveWell app Drink LMNT References and Links Mentioned:
Joel’s TedX talk on cold shower therapy Joel’s coffee shop conversation that got a ton of hits Like Joel, we are also looking to have a portfolio of companies ourselves, so if you have some really innovative companies, reach out to us at email@example.com Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The 2 Hour A Day Business - Austin Sams Building A Standout Brand In A Crowded Market - C.J. Martin
Rob & Kennedy - Email Marketing Tactics From A Mind Reader And A Hypnotist
What’s more fun than learning how to write emails from a mind reader and a hypnotist? We already know the answer, as today’s guests - Rob & Kennedy - already showed us how to read your minds ;) Seriously, you are really going to love today’s show as we chat about how they have built up their email list, segment people so their audience is receiving the right content geared specifically to them, based on what they have already engaged with, and how they use psychological strategies to get build on people’s beliefs.
We also talk about their tactics used in such ways as “The Interrogator” campaign and “The Dreaded Dentist” phenomenon, how to stand out in emails with easy tweaks, and how simple changes will lead to better engagement and sales. When you’re done listening, check out some more email strategies from Sue Rice and Tom Kulzer.
“The scary thing about being a hypnotist or mind reader is that intrusive nature, but this is the opposite. It’s all about what are you happy to volunteer and how we are going to give you the stuff that helps you overcome your biggest challenge.” - Kennedy
“Lots of people think that email marketing doesn’t work anymore and it’s all about social media, messenger bots, and the next thing that is going to kill email marketing and the truth is for all businesses, email is still the number one converter of sales.” - Rob
Some Topics We Discussed Include:
The Train Carriage framework for bringing your email list along for a ride to check out all you have to offer How to figure out what to write out in your emails Brainstorming together over a few beers leading up to a new software platform How to stop compartmentalizing your skills Building a technology that understands people’s thought patterns Kennedy tells of a super boring thing that occurred to Rob which turned into an email Why it doesn’t matter as much as what your open rate is, and the one number that does matter What do sausages have to do with your marketing message? You will never write out your bullet points again, after hearing this tip (see, we even did it here - listen in to find out what it was!) Resources From Rob & Kennedy:
Email Marketing Heroes Podcast The Email Marketing Show RobandKennedy.Group References and Links Mentioned:
Nifty Images Response Suite Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Stand Out In The Inbox And Get 50%+ Open Rates - Sue Rice How To Ensure Your Mailing List Sees Your Emails - Tom Kulzer
Ari Galper - Stop "Following Up" With Leads And Do This Instead
Ari Galper is billed as “The World’s #1 Authority On Trust-Based Selling” and he is the creator of a very special and unique sales approach called ‘Unlock The Sales Game’. On today’s show, we chat about how Ari has created a completely new sales mindset that overturns the notion of selling as we know it today. He gives us some great examples of how to approach the sales process from the very first touchpoint and why you do not want to rush ahead, say specific things and even worry about building trust from the start as well as how to bridge the sales gap and diffuse resistance.
Ari’s trust-based selling strategies are a unique, fresh take on how business is done and after listening to our chat, he will be sure to give you a new outlook and mindset about how to sell, without having to compromise your integrity. When you’re done listening, go get some more sales advice from Wes Schaeffer and Felicia Pagesh.
“Potential clients don’t care about how you solve their problem, what they care about is if you’re the one to solve it or not.” - Ari Galper
Some Topics We Discussed Include:
The one word you should change in your initial chat with a potential client How to rethink your sales technique to build trust from the start Less volume, higher conversion Responses to common objections and how to put your prospect in the driver’s seat to take the pressure off How to pull a Jerry McGuire so you have them at Hello What phrase you should remove from your vocabulary and never use again in the sales process How to detox yourself from ‘hopeum’ What aikido and martial arts have to do with our conversation Why you do not want to focus on the end goal of getting the sale And much, much more! Resources From Ari Galper:
Unlock The Game The One Call Sale References and Links Mentioned:
Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. The 5-Step Process To Make Every Sale – Wes Schaeffer How To Get More Sales From Your Existing Work - Felicia Pagesh
Jason Fladlien - Frameworks To Obliterate Sales Objections
After a tough childhood, turning to spirituality by becoming a Hari Krishna monk, then trying to follow his bliss by putting out hip hop music, Jason Fladlien finally found his way to success with webinars. But he’s not just any webinar creator. Jason has a unique way of presenting and has been uber-successful with his tactics, once earning ten million dollars in just eight days.
You are going to absolutely love today’s show as Jason is a master at his craft, and gives us a boatload of tactics on how to stand out from the webinar crowd as well as various ways in which he handles the most common objections that arise, to turn people on the fence into buyers. This is definitely a show that’s chock full of tactics as well as different ways to look at what you are presenting so that’s it’s a win-win for you and your customers. When you’re done listening be sure to check out our conversations with Joel Erway and Drew Burks for more lessons on how to give a perfect presentation.
“I took the same content that I had sold as a $17 ebook and started using that as educational content on a webinar to fulfill the same training but in a different modality being live online and I found you could charge $97 for the same information if it was fulfilled via webinars.” - Jason Fladlien
Some Topics We Discussed Include:
How Jason went from being a Hari Krishna monk to become a marketing genius Is Muscatine, Iowa really a hip-hop capital of the world? The beauty of the “One-One-One Product” How Jason pioneered the webinar model and sold $100,000,000 of stuff along the way The result of the “Haley’s Comet” of webinars Using the “Million Dollar Guarantee” The Time Dilation Technique and how to use it both in the future and the past How to reframe your audience’s problem in a different way to make them take action Awesome replies to common objections that you can swipe and use The close Jason uses for the $10,000,000 webinar Getting your customers to purchase courses a second time (even when it costs more) because the bonuses are so good Instead of trying to convince your webinar attendees and simply show them the methodology, what you want to do instead And much, much more! Resources From Jason Fladlien:
Get Jason’s book here: One to Many: The Secret to Webinar Success Book References and Links Mentioned:
Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. Current Tactics To Get Amazing Results With Webinars – Joel Erway How To Automate Sales And Drive Traffic – Drew Burks
Bill Glazer & Rob Cuesta - The 8-Rules Of Outrageous Marketing
Today’s show is a full-circle moment for us because way back in 2009 one of the first marketing products we bought was the GKIC membership and we learned there were local chapters. We went to the San Diego meeting which brought us into the GKIC world which was the foundation of our marketing education. Bill Glazer, who founded GKIC along with legendary marketer Dan Kennedy joins us on the show today, along with Rob Cuesta, CEO, and Founder of Bright Flame Books. Together they have founded The Outrageous Marketers Alliance.
They dive into how to be outrageous in your marketing and break it down into the eight steps to help you stand out from the rest, re-train your brain to look for different methods, and give lots of examples of folks doing just that from their marketing mastermind. You’ll love today’s show as it’s almost a mini-course in outrageous marketing tactics with not only lots of a-ha moments but fun and laughs. And, if this episode resonated with you, check out our conversations with Dean Holland and Greg Rollett where we talk about more unique ways to grow your audience and set yourself apart from the rest.
“If you’re ever going to work with anyone else in your business, you want to get somebody who also understands marketing, because so many times people don’t understand marketing and your business will go out of business.” - Bill Glazer
“First we need to talk about what outrageous means is and a lot of people think that it means you’ve got to dress up or you’ve got to do whatever it is but it really means being prepared to do what your competitors won’t do and go where your competitors won’t go.” - Rob Cuesta
Some Topics We Discussed Include:
How Bill & Rob held the last live event in the world How to create campaigns that your competitors won’t even think about What happened when Super Mario got in the elevator with a very well known marketer? How to make yourself stand out (it’s simple as changing your attire) What’s very important to take pictures of on your vacation (and it’s not photos of the beach) How to use shock and awe in your campaign What it means to S&D your way to better marketing And much, much more! Resources From Bill Glazer & Rob Cuesta:
HustleandFlowchart.com/Outrageous - sign up now for Bill & Rob’s event on November 16-18, 2020 Outrageous Marketing Book Vol. 2 References and Links Mentioned:
Marketing Sidekick by Matt Bacak Overdeliver by Brian Kurtz Evolved Enterprises by Yanik Silver Have Your Forgotten? by Vincent Zirpoli Predictably Irrational by Dan Ariely Influence by Robert Cialdini Flipnosis: The Art of Split-Second Persuasion by Kevin Dutton Are you ready to be EPIC with us?! Then grab our EGP Letter here! Did you know we have an awesome YouTube Channel? Join the Facebook Community - be sure to hop in our Facebook group to chat with us, our other amazing guests that we’ve had on the show, and fellow entrepreneurs! This episode is sponsored by our go-to SEO research tool, Ahrefs.com, and by Easy Webinar - be sure to check out these special deals for our listeners. How To Leverage Massive Existing Platforms To Grow Your Brand - Greg Rollett How To Make Affiliate Marketing A Main Income Source - Dean Holland
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