The Hustle Less Podcast Katie Taylor

Thanks for tuning in for another episode! As I am with all episodes, I'm really looking forward to this conversation because I'm sharing an audio lesson from inside Biz to Brand Academy. This lesson, "Buyer Beware", is a look at some of the prominent marketing personalities we've seen emerge in the online business space over the last few years. And looking at both the persona evolution and potential for harmful impact as a result.1 The Online Celebrity2 The Role Model3 The Bro Boss4 The Prosp...

Here's a short punch list of things we know clients value... simplicity, accessibility, empathy, choice, & convenience. What I'm sharing in this episode encompasses all of these and based on the number of times I've watched clients successfully implement this, I'm guessing it's easier than other items on that laundry list of things you have to do.This piece of business information has come up several times recently, so it made sense that I plan an entire episode to talk about it in case y...

Have you ever googled the term "target market"? If so, you were likely met with an enormous amount of definitions, graphs, charts, and information that left you feeling like understanding your target market is out of reach or unrelated to your business today.This episode is all about showing you how you can take advantage of understanding your target market and what that looks like when applied to the everyday practices you already have in place for greater impact & results.The 3 gr...

Five years ago I was an Event & Program Director, a mom with young kids, a new (to us) house, and I was about to resign from the job(s) I'd held for nearly a decade without one idea of what I was going to do next.I was sad, but at peace. I knew I needed to make space for something new.I also knew my mental health needed some serious attention, I'd never truly considered what I wanted out of my career, and I was realizing just how much responsibility falls on the shoulders of women.In this...

It’s time to share some fresh, unexpected questions to help make your website better than knew it could be. You ready?!Here they are:1 What is the number one question your business receives?2 Are the people reaching out to you also booking with you?3 What feels most painful with your current service scope?4 What insights are your current clients already providing you?5 Can you explain the difference between you and your “competitors”?6 What do you want to overhear someone saying about your bu...

There is no better first guest for the show than certified Enneagram coach, Sarah Wallace, founder of Enneagram MBA and host of her own podcast, Enneagram MBA. Sarah provides individual coaching, team training, and event speaking focused on women professionals, female founders, and organizations looking for guidance through the Enneagram to help them and their teams leverage their leadership strengths and navigate through reoccurring struggles to achieve both professional success and personal...