The Hype Handbook: Influence & Persuade for Positive Purposes with Michael F Schein

Here is my talk with Michael F Schein:

• How promoting his band in his 20s taught him key lessons in positive Hype; much of which wouldn't quite fly today
• The chasm of difference between standard marketing and hype
• Hype: a set of activities that gets large number of people really emotional
• 1st Key Principle: Don't be afraid to pick a fight
• We define ourselves by our tribes, by what we're against
• Anti-Hustle Culture: Getting under Gary Vee's skin
• Punk rock mischief got far better results
• Polarising with playfulness and irreverence
• The Basecamp Example
• What is the point of view held by the majority of your field, that annoys you deeply?
• The power of differentiation
• Do hype experiments with skin in the game
• Develop a hype hypothesis
• Create a secret society
• The blur between negotiation, persuasion and hype
• Connect with people on a human level, not cold professionalism

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.

If you're interested in more visit ▶ https://almcbride.com/minicourse
for a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.

If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.