The IAB Australia Podcast

IAB Australia
The IAB Australia Podcast

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

  1. FEB 12

    The big themes of 2025

    A discussion with IAB team members on the most important topics and initiatives for the Australian digital advertising industry in 2025. Gai is joined by Natalie Stanbury (Director of Research) and Jonas Jaanimagi (Technology Lead).  See omnystudio.com/listener for privacy information.

    35 min

  2. 09/16/2024

    Role of Content in Affiliate Marketing with Lauren Leisk and Chris Ferguson

    Over the last few years content environments have been playing a more significant role in the affiliate marketing industry. In the 2024 Affiliate and Partnership Marketing Industry Review released earlier this year by the IAB Affiliate Marketing Working Group, over 6 in 10 brands and agencies investing in the channel intended to increase the content related component of their investment over the next year. In this episode we discuss this topic with Lauren Leisk, Head of Affiliate Partnerships at Are Media and Chris Ferguson, Commercial Director APAC at Future.  See omnystudio.com/listener for privacy information.

    37 min

  3. 08/27/2024

    Tips for Marketing Effectiveness Success

    In this episode we discuss ways that can help marketers give their ad and marketing investments the best chance of long term success with Mark Kennedy, the Managing Partner at Consulting by Kantar and  Maddie Jahnke, Head of Marketing at Pernod Ricard. Recently Kantar in collaboration with WARC published a new paper titled Destination: Marketing Effectiveness which aggregates the results from Kantar client activity across the globe and looks at the drivers for success as well as comparing different geographic regions. See omnystudio.com/listener for privacy information.

    31 min

  4. 07/01/2024

    Retail Media Developments & Tech with Endeavour Group & Microsoft

    In this episode we are joined by Martyn Raab from Endeavour Group and John Harvey Faurholt from Microsoft to discuss retail media trends in Australia including technology developments, embedding retail media in a retail business and remaining customer experience obsessed.  See omnystudio.com/listener for privacy information.

    36 min

  5. 05/13/2024

    University Advertising and Marketing in 2024 with QUT and VML

    In this episode we hear from Xavier Amouroux, Executive Director Marketing & Communications at QUT and Adam Kennedy, MD VML Brisbane about the changing the needs of university students and how this impacts tertiary education marketing.  We hear how VML and QUT have worked together to help transform the communications journey with potential students.  See omnystudio.com/listener for privacy information.

    38 min

  6. 04/30/2024

    Australian Programmatic Advertising Trends

    In this episode we discuss programmatic advertising in Australia including how emerging channels such as retail media, programmatic DOOH and audio are impacting programmatic investment. Our guests Kali Guillas from The Trade Desk and Benton Goodbrand from Kinesso provide a local perspective on data signals that are valuable to buyers, reducing waste and the control levers that buyers are looking for currently.  See omnystudio.com/listener for privacy information.

    40 min

  7. 04/02/2024

    IAB Australia Audio Summit Podcast: Media Buyers - Making the Most of Audio in 2024

    Four leading media agency leaders discuss their approach to audio investment and plans for 2024.  Panelists  Anna Magliano, head of client services, Kaimera Lucy Formosa Morgan, MAGNA Global Daniel Cutrone, managing partner, Avenue C Ashley Wong, head of digital, data & innovation, Foundation Australia See omnystudio.com/listener for privacy information.

    27 min

  8. 03/25/2024

    IAB Australia Audio Summit Podcast: See it. Hear it. Feel it.

    Think that audio isn't a suitable option for your campaign due to creative requirements? Think again! This session will look at creative approaches for new audio advertisers and how to find inspiration in challenging briefs.  Presenters: Ralph van Dijk, founder, Eardrum Andy Maxwell, co-founder, Earmax Media See omnystudio.com/listener for privacy information.

    15 min
See All (100)

Ratings & Reviews

5
out of 5
2 Ratings

About

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

Information

  • Creator
    IAB Australia
  • Years Active
    2017 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © 2025 IAB Australia
  • Show Website
    The IAB Australia Podcast

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