83 episodes

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

The IAB Australia Podcast IAB Australia

    • Technology
    • 5.0 • 2 Ratings

The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.

    Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

    Ad Fraud & Brand Safety with Imran Masood and Lottie Laws

    With the continued increase in digital ad investment, ensuring that ads are seen by humans and are placed in suitable and effective environments is vital. In this episode we chat to Imran Masood from DoubleVerify and Lottie Laws from Pinterest on how marketers can invest in environments that connect with audiences and provide suitable placement opportunities.

    • 30 min
    Digital Advertising Revenue Trends with James Bayes and Juliette Stead

    Digital Advertising Revenue Trends with James Bayes and Juliette Stead

    Digital advertising in Australia hit $11.4bn in financial year 2021. In this podcast industry experts James Bayes, General Manager ANZ at The Trade Desk and Juliette Stead, SVP Head of JAPAC at Magnite discuss data and trends from the recently released IAB Australia Online Advertising Expenditure Report

    • 27 min
    Digital Advertising Talent: Shortages & Opportunies with Peter Barry & John McNerney

    Digital Advertising Talent: Shortages & Opportunies with Peter Barry & John McNerney

    The current boom in the digital advertising industry along with experienced industry talent moving home to other markets due to COVID and changes to working visa rules in Australia are all factors contributing to significant shortages in talent currently.

    • 27 min
    Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum

    Listen Up: The Power of Audio Creative - with Ralph van Dijk of Eardrum

    Audio has made a serious comeback and advertisers are coming around to its ability to reach captive audiences. There is a massive appetite for podcasts and the creative opportunities therein with an engaged audience are boundless, streaming offers an abundance of data, radio has phenomenal reach and voice activation with home assistants has yet unrealised potential. In this episode we hear what Ralph van Dijk, founder of Eardrum, has to say on the audio market and exciting opportunities of audio creative.

    • 27 min
    Safety first: Social Video & Brand Safety - with Brian Quinn of OpenSlate

    Safety first: Social Video & Brand Safety - with Brian Quinn of OpenSlate

    As investment in social video advertising increases marketers and agencies are looking for new ways ensure their brands are in suitable environments. We are Joined by Brian J. Quinn, President of OpenSlate, which has just opened an APAC office in Australia. OpenSlate plays purely in the social video space, and we discuss video advertising environment and brand safety. Particularly, we get into the advantages of pre-screening the environment and the kind of checks and balances that go into making sure you don't advertise in the wrong place in the first place.

    • 21 min
    How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

    How Media Investment Can be a CFO's Best Friend - with Justin Papps & Dan Robins of PwC

    In this episode we talk to Justin Papps and Dan Robins from the CMO Advisory practice at PwC Australia on the current state of marketing investment. We analyse why, after decades of evidence proving brands that hold or increase their advertising investment in a soft market outperform their competitors, this is not happening in the local market. We also discuss the opportunity to revisit marketing metrics as tech & regulation change as well as importance the most powerful marketing lever that is often neglected in marketing optimisation models - creative.

    • 27 min

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