75 episodes

IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Connected Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from lockdown. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.

The IAB UK Podcast IAB UK

    • Marketing

IAB UK works with our members to build a sustainable future for digital advertising. Through each episode of our Connected Podcast, find out how brands, agencies, ad tech companies, publishers and platforms are adapting as the UK emerges from lockdown. Hear their predictions, the things they've learnt and some personal stories from our members. Hosted by the IAB's Chief Marketing Officer, James Chandler.

    Steering Group Specials: Mobile In-App

    Steering Group Specials: Mobile In-App

    What are the benefits of mobile app vs mobile web advertising? What can you measure in-app? Is it all just gaming? And what on earth is an SDK? If you’ve ever found yourself pondering these questions, fear not. We’ve gathered experts from our Mobile In-App Steering Group to give us a key insight into how to use in-app advertising - from those in the know. Featuring Sandra Schneider from ironSource, Russell Burden from AppsFlyer and Richard Smith at Adjust.


    Find out more about our Mobile In-App Steering Group here: https://www.iabuk.com/steering-group/mobile-and-in-app
     
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    • 26 min
    Spine-tingling: understanding ASMR with Kath Moroney from Red Apple Creative

    Spine-tingling: understanding ASMR with Kath Moroney from Red Apple Creative

    Autonomous sensory meridian response, or ASMR as it's more commonly known, will send a shiver down your spine. This unique form of audio can cause a tingling sensation that typically begins on the scalp and moves down the back of the neck - and has been used by influencers and musicians for purposes of meditation, therapy or simply performance. In this special episode, Red Apple Creative's Creative Director, Kath Moroney, experiments with some ASMR sounds on James, explains how it could work for brands and illustrates the difference between immersive audio and ASMR.
     
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    • 29 min
    Behind The Screens: the growth of TV streaming, with Alex Hole from Samsung Ads

    Behind The Screens: the growth of TV streaming, with Alex Hole from Samsung Ads

    After a short break for a less-than-ordinary summer, James Chandler is back behind the mic for another season of discussion, insight and inspiration from across digital advertising. In this episode, James chats to Samsung Ads' Alex Hole about their new white paper 'Behind the Screens' which reveals that during the first half of 2020, streaming accounted for more TV time than linear. Alex also gives us a 101 explainer on AVOD versus TVOD and shares why he found himself briefly living the life of a white van man in the early days of lockdown. Check out Samsung Ads' white paper at iabuk.com/research and read their article as part of IAB's Guide to Digital Innovation here: https://www.iabuk.com/digital-innovation-guide
     
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    • 22 min
    What the government's HFSS ad ban could mean for your business, with IAB UK's Christie Dennehy-Neil

    What the government's HFSS ad ban could mean for your business, with IAB UK's Christie Dennehy-Neil

    Following the Government’s announcement that it will be introducing a 9pm watershed on High Fat, Salt and Sugar online ads - and potentially an outright ban - we know that our members will have a lot of questions about what this means in practice and what the potential wider ramifications could be. In this special episode, James talks to the IAB's Head of Policy and Regulatory Affairs, Christie Dennehy-Neil, who explains what's actually been said so far, what it means for advertisers and the digital advertising industry, and what an outright ban could mean in practice, whatever area of the industry you work in. For more information, read our FAQs about the issue here (https://www.iabuk.com/news-article/qa-what-does-hfss-online-ad-ban-mean and sign up to our Member Forum here (https://www.iabuk.com/events-training/understanding-governments-hfss-ad-ban-member-forum).
     
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    • 23 min
    How 'Today in Focus' kept its focus during lockdown, with The Guardian's Rachel Humphreys

    How 'Today in Focus' kept its focus during lockdown, with The Guardian's Rachel Humphreys

    They say you should never meet your heroes, but in our latest episode, interviewer becomes interviewee as James speaks to Rachel Humphreys, co-host and producer of his favourite podcast, The Guardian's Today in Focus. It was, Rachel tells James, a Guardian staffer who invented the word "podcast" and The Guardian has long been committed to using audio to tell its stories. In this extended episode, Rachel talks to James about how she and the rest of the Today in Focus team put together each episode, gives her view on why news podcasts offer a much-needed break from the breaking news cycle and reveals her top tips for recording at home. You can find Today in Focus wherever you listen to your podcasts, and more about IAB UK Connected at iabuk.com/connected.
     
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    • 40 min
    Getting travel back on the move, with Tripadvisor's Shibani Walia

    Getting travel back on the move, with Tripadvisor's Shibani Walia

    With holidays during lockdown out of the question, there are few industries that have been hit by COVID-19 as hard as the travel industry. In this episode, the IAB's James Chandler talks to Tripadvisor's Associate Director of Research and Insights, Shibani Walia. They discuss Tripadvisor's COVID-19 recovery white paper, new travel patterns already emerging and what consumers want from travel brands right now. Read Tripadvisor's resources here: https://www.tripadvisor.com/TripAdvisorInsights/w5933
     
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    • 25 min

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