5 episodes

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.

The ICONIC Mindset Calvin Stovall | John Avola

    • Entrepreneurship

The ICONIC Mindset reveals the secrets behind what it takes to make your business, idea or movement iconic. Each episode explores the multiple levels of iconic businesses and brands— product or service differentiation, personalization, employee and customer experience and more.

    Building an ICONIC Brand Reputation is Everything

    Building an ICONIC Brand Reputation is Everything

    Brand reputation is everything. It's an expectation of behavior derived from personal experiences and/or experiences from others. Great reputations are built through consistently meeting or exceeding customer expectations. When you invest in proactively...

    • 46 min
    Delivering Iconic Customer Experiences: It’s Now Back To Basics

    Delivering Iconic Customer Experiences: It’s Now Back To Basics

    COVID-19 has brought on many challenges for everyone across the globe. Customers’ wants and needs are changing constantly, and you have to change just as fast to keep up with them. In this episode, Calvin and John discuss how delivering ICONIC customer...

    • 46 min
    The 4 P’s of Innovative ICONIC Brands - Part II

    The 4 P’s of Innovative ICONIC Brands - Part II

    A product, service or idea is innovative when it truly makes your customer lives’ easier, whether it's something new or making something better–an improvement. During Part Il of this two-part series, we unpack the last two of the 4 P’s of Iconicity,...

    • 17 min
    The 4 P’s of Innovative ICONIC Brands - Part I

    The 4 P’s of Innovative ICONIC Brands - Part I

    A product, service or idea is innovative when it stands out from the rest and truly makes the customer lives’ easier. Reinvention of experience has been the cornerstone of the 21st century. From Uber to Airbnb, Grubhub to Spotify, pain-points in many...

    • 30 min
    ICONIC Brands and COVID-19: The Good, The Bad & The Ugly

    ICONIC Brands and COVID-19: The Good, The Bad & The Ugly

    As the spread of coronavirus accelerated, overwhelmed our medical system and decimated our communities, American business abruptly came to a halt. Two months later, the pandemic continues and even as some businesses attempt to reopen, COVID-19 threatens...

    • 36 min

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