The mission of this podcast is to help individuals and organizations find their audience, make connections, and seek fulfillment, through marketing strategy and communications.
Ep. 40 – The Comeback
The Ictus Marketing Podcast is coming back. Stay tuned.
Ep. 39 – Tom Casano: Working with Google to Improve SEO
Tom Casano helps his clients view Google as a partner in their goal to increase awareness through SEO. Google is not an adversary to defeat as some SEO experts claim.
Ep. 38 – Lauren Spohrer
Podcast celebrity. Get used to the term, because there will be more of them in the future as podcasts continue to gain traction in people's media routines.
With the success of Criminal, Lauren Spohrer is a bonafide podcast celebrity. She and her team produce one of the longest running and most successful true crime podcasts out there.
Lauren says that one rule of telling a good story is to avoid giving it all away at the beginning. It's a great characteristic of the Criminal Podcast. When I'm listening to it, I find myself leaning in and waiting to hear what happens next. They are masters at building tension in a story.
Ep. 37 – Jake Scanlan: Branding as a User Experience
Jake Scanlan runs Wiild Creative, a creative marketing agency out of Pasadena, CA. Scanlan's training in user experience gives him a unique viewpoint on how to build a strong brand. He specializes in helping companies figure out what makes them unique, and encourages his clients to be themselves in the market.
Ep. 36 – Josh Steimle: How to Become a Thought Leader
Josh Steimle is speaker, writer, and entrepreneur. He has written over 200 articles for publications like Forbes, Inc, Mashable, TechCrunch, Entrepreneur, and Time, and is the author of Chief Marketing Officers at Work, which includes 29 interviews with CMOs from organizations like GE, the Harvard Business School, Spotify, Target, and PayPal. Josh is the CEO of MWI, a digital marketing firm he founded in 1999 with offices in Hong Kong, Singapore, China, and the U.S.
Episode 35 – Darren Shearer: Marketing Like Jesus
I think a lot about the convergence of my faith with my profession. In my conversation with author and publisher, Darren Shearer, we talk about how Jesus used some fundamental principles of marketing to change the world.
Insightful conversation on leadership
I stumbled upon The Ictus Marketing Podcast in my LinkedIn newsfeed thanks to Lauren Brown Jarvis. The title, "Lead With Purpose" caught my attention and I thoroughly enjoyed your conversation with author and speaker Marc Koehler.
I rarely find a new podcast and listen from start to finish. However, I did today. Your questions were insightful and Marc had a wealth of knowledge to share with your listeners. You've won yourself a new subscriber. Well done Mark!
If you would have told me...
If you would have told me, fifteen minutes ago, that I would enjoy listening to a marketing podcast, I probably would have looked at you with dead eyes as my internal monologue continued to theorize about who Rey’s parents are in The Force Awakens. But alas, here I am, enjoying a marketing podcast. The host’s passion is obvious and his interviews are natural and engaging. I look forward to listening to more!
Ictus is about change!
I've known Mark for years. He is one of the hungriest learners and leaders I have ever met. He is a master at asking questions that help his guests and listeners see and understand successful products more clearly and deeply. Mark's curiosity has sparked vision and generated growth in my life. And I'm sure it will in yours too. This is a must listen to podcast if you're interested in marketing and leadership, but also if you want to gain greater insight into how to be successful in working with others - follow Mark's example.