2020 was quite a challenging year. The coronavirus outbreak changed the world. It reshaped our everyday life and had a significant impact on the global economy. Industrial sectors of all kinds are trying to adapt to the current situation.
In this episode of Through Your Looking Glass, host Patrick Comer talks with co-founder of Paradigm Sample and Senior Advisor at Oberon Securities, Sima Vasa about what happened in the sample industry during the year and how 2020 shaped the trends in the market research space. The two also discuss what is different with 2020 compared to previous years.
Sima emphasizes the importance of research, especially today, when companies need to learn more about their users and customers in order to survive in the market. Changes are quick, and businesses need to follow the needs of customers. They also talk about how their customers have adopted technology at a faster pace.
Sima also talks about her professional transition from investment banking and answers the question about how the market research industry appears from her perspective. The two also mention platforms that are coming into the market research space, pointing out the differences between SaaS and tech enabled services.