36 min
The Importance of Diversity in Customer Storytelling—and Our Teams All About The Customer
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- Marketing
Most of us in customer marketing claim to want more diversity in our organizations, but are we doing enough to make it happen?
In this week’s episode, Pascale Royal, Director of Executive Customer Programs at Coupa Software, talks about the impact of this lack of diversity on our customers, how featuring different groups of people can unlock more powerful stories, and how diverse teams can lead to better products—and businesses.
Most of us in customer marketing claim to want more diversity in our organizations, but are we doing enough to make it happen?
In this week’s episode, Pascale Royal, Director of Executive Customer Programs at Coupa Software, talks about the impact of this lack of diversity on our customers, how featuring different groups of people can unlock more powerful stories, and how diverse teams can lead to better products—and businesses.
36 min