Talk Copy to Me | Content + Copywriting Podcast

Erin Ollila
  • 5.0 (39)
  • MARKETING
  • CADA SEMANA

Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

  1. Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert

    HACE 1 DÍA

    Homepage Hierarchy: The Framework That Makes Visitors Stay and Convert

    When someone lands on your homepage, they make a decision in about three seconds—stay or leave. That's it. Three seconds to convince them they're in the right place.  But here's what I see constantly: homepages organized around what a business wants to say, not what the visitor actually needs to know. And when this happens the visitor can't figure out if they're in the right place, and instead of staying, they leave. In this episode, I'll share a framework for organizing your homepage so visitors quickly decide they're in the right place and know what to do next. I'll cover what needs to be above the fold (the four non-negotiables), the logical flow that tells a story, and the common mistakes that make people bounce. If you've been following this series on website confidence, this episode brings everything together with a practical framework you can implement right now. _____________________________________________    EPISODE 169. Read the show notes and view the full transcript here:  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________ Register for Homepage Hot Seat Date: Tuesday, November 18, 2025 Time: 1:00 PM EST Learn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign. Register here: Want your homepage reviewed live? Submit the link right after you register!

    26 min
  2. Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website

    HACE 2 DÍAS

    Stop Attracting Tire-Kickers: What Premium Clients Want to See on Your Website

    Why do some websites attract premium clients while others seem to only draw in bargain hunters and price shoppers?  After ten years of writing for brands and businesses, I've learned that client quality isn't about luck—it's about signals. Premium clients (people who value expertise, understand that quality costs money, and are serious about getting results) are scanning for very specific things when they evaluate your website. And if those signals aren't present, they simply move on. Instead of what pushes visitors away—like we discussed last week—I'm talking about what attracts the right people—specifically, premium clients who are ready to invest.  I'll walk you through the three main signals they're looking for and cover the smaller details that premium clients pick up on, from how you talk about pricing to your overall confidence level.  This isn't about making your brand look luxurious or expensive—it's about showing premium clients the specific things they need to see before they feel confident about reaching out. __________________________________________ EPISODE 168. Read the show notes and view the full transcript here:  ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________ Register for Homepage Hot Seat Date: Tuesday, November 18, 2025 Time: 1:00 PM EST Learn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign. Register here: Want your homepage reviewed live? Submit the link right after you register!

    29 min
  3. 4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)

    28 OCT

    4 Website Silent Killers That Make Visitors Ghost You (And How to Fix Them)

    You're getting traffic to your website. People are clicking around, spending time there—but your inbox stays empty. No contact forms filled out, no calls booked, nothing. So you think, "I just need more visitors, right?"  Wrong. The problem isn't traffic—it's that your website is quietly pushing people away before they reach out. There are four website silent killers turning interested visitors into ghosts: confusion, overwhelm, distrust, and friction. In this episode, I'm breaking down exactly what each of these website silent killers looks like in practice and how they're costing you clients without you even realizing it. We'll explore why someone might land on your site genuinely interested but leave without taking action, and more importantly, what you can do to fix it.  These aren't design problems—they're messaging, strategy, and user experience problems that you can actually address without a complete website overhaul. __________________________________________ EPISODE 167. Read the show notes and view the full transcript here: https://erinollila.com/4-website-silent-killers-that-make-visitors-ghost-you/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________ Shout out to Carolyn from Maypop Creative's new social media series "Lessons from the Cheese Shop" which inspired my cheese shop example this week 🤣 _____________________________________________ Register for Homepage Hot Seat Date: Tuesday, November 18, 2025 Time: 1:00 PM EST Learn what essential homepage elements make visitors convert, watch live homepage reviews, and discover the simple updates you can make to improve conversions without a complete redesign. Register here: Want your homepage reviewed live? Submit the link right after you register!

    25 min
  4. Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners

    22 OCT

    Stop Apologizing for Your Website: The Glow-Up Approach for Small Business Owners

    Ever share your website link with a disclaimer like "Sorry, it's outdated!" or "I know it needs work!"? If you've ever apologized for your website before anyone even clicks, you're not alone—but that apology is quietly sabotaging your business.  When you undermine your own credibility, you're not being humble. You're actively telling potential clients not to trust you, and worse, you're attracting discount-seekers while premium clients move on to someone who seems more confident. In this episode, I'm breaking down what your website apologies are really costing you and why your site probably doesn't need the complete teardown you've been dreading.  We'll explore the difference between a website glow-up and a full rebuild, plus I'll share specific, strategic improvements you can make right now—without hiring a designer or spending months on the project. It's time to share your link without commentary and let your website work for you. __________________________________________ EPISODE 166. Read the show notes and view the full transcript here: https://erinollila.com/stop-apologizing-for-your-website/ ______________________________________________ Here's the info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products _____________________________________________

    22 min
  5. The Truth About AI Overviews with SEO Expert Emily Gertenbach

    16 OCT

    The Truth About AI Overviews with SEO Expert Emily Gertenbach

    Know that AI-generated answer at the top of your Google search results? Curious about whether you should adjust your search optimization techniques to show up in that space? Well, those answers, called AI Overviews, are changing everything about how people find businesses online.  Today, SEO expert Emily Gertenbach joins me on Talk Copy to Me to break down what AI Overviews actually are, how they differ from traditional search results, and whether showing up in them is even right for your business. We'll cover the pros and cons for product-based versus service-based businesses, how AI Overviews are changing user behavior (spoiler: people aren't clicking as much anymore), and the practical steps you can take to optimize your existing content. If you've been panicking about whether you should try to show up in AI Overviews or how to even make that happen, this conversation will give you the clarity you need to make strategic decisions for your business. __________________________________________ EPISODE 165. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Get to know our guest expert, Emily Gertenbach Emily is a search engine optimization consultant, freelance writer, and AI skeptic who has spent the past 15 years creating readable, relatable SEO content for B2B that ranks highly … and stays at the top of search results (and in LLM chats). Her clients include small, hyper-local agencies and internationally-recognized brands alike. She believes, and proves, that every brand can connect to their ideal clients in search using human-centered, well-written content that transcends changes in Google algorithms and search technology.  When you're done listening to this episode, I highly recommend you check out Emily's Gertenbach's guide, A Very Simple Stress-Free Guide to Artificial Intelligence. She has a great way of explaining in-depth topics in an easy-to-understand way.  Click the link above or copy and paste what's here: https://www.egcreativecontent.com/books-and-guides/ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    49 min
  6. AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization

    14 OCT

    AIO, GEO, or SEO? Here's How to Tackle Modern Search Optimization

    Are you spending too much time worrying about whether you need to impress search engines or AI tools? You might feel panicked and ignore it completely or abandon traditional SEO to chase the shiny new thing.  Well, both approaches are wrong. The truth is, you can't do AI optimization (AIO) without traditional SEO—they're not separate strategies, and one builds on the other. In this episode, I'm breaking down what still matters in traditional SEO, what AI optimization actually means, and how these two approaches work together instead of replacing each other.  I'll walk you through the exact content structure changes you need to make to show up in both traditional search results and AI-generated answers, why AI-generated content doesn't perform well for AIO, and what you should actually focus on if you're feeling overwhelmed by all of this. __________________________________________ EPISODE 164. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    23 min
  7. The Importance of Editing and Fact-Checking Your AI Content

    10 OCT

    The Importance of Editing and Fact-Checking Your AI Content

    Your AI just wrote you a blog post and it sounds great—so are you ready to hit publish?  The answer is no. Here's why: AI makes stuff up, gets facts wrong, and sometimes loses your voice completely—and you won't catch these problems unless you know what to look for. For small business owners and creatives using AI to create or repurpose content, editing and fact-checking aren't optional—they're essential for protecting your credibility and maintaining trust with your audience. In this episode, I'm walking you through my two-stage editing process for AI-generated content. You'll learn how to use in-tool refinement to improve AI's output before you even start manual editing, how to review content for messaging, voice, story flow, and style, and—most critically—how to fact-check everything before it goes live.  Sound good? Then let's start talking copy. __________________________________________ EPISODE 163. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    30 min
  8. AI for Content Repurposing: How to Maximize Your Existing Content

    8 OCT

    AI for Content Repurposing: How to Maximize Your Existing Content

    What if the content you've already created could work harder for you? If you're like most small business owners and creatives, you've spent hours crafting blog posts, emails, and social content—only to use them once and move on.  But here's the thing: you're sitting on a goldmine of material that could be repurposed to extend your reach, fill your content calendar, and actually get a return on all that time you invested.  In this episode of Talk Copy to Me, I'm showing you how AI can make content repurposing faster and more strategic than ever before.  I'll walk you through bi-directional repurposing (yes, you can go from short-form to long-form content too), share specific workflows you can use right away, and give you the exact prompts and context you need to get quality results from AI tools.  You'll learn how to choose which content is worth repurposing, how to maintain your voice across different formats, and—most importantly—what mistakes to avoid so you're not just churning out mediocre content.  This isn't about letting AI run wild with your messaging; it's about using it strategically to maximize the ROI on content you've already validated. You in? Great! Let's start talking copy. __________________________________________ EPISODE 162. Read the show notes and view the full transcript here: Coming Soon ______________________________________________ Here's info on your host, Erin Ollila Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. When Erin’s not helping her clients understand their website data or improve their website copy, you can catch her hosting the Talk Copy to Me podcast and guesting on shows such as Profit is a Choice, Mindful Marketing, The Power in Purpose, and Business-First Creatives. Stay in touch with Erin Ollila, SEO website copywriter: • Learn more about my VIP intensive options or just book a strategy session to get started right away • Visit Erin's website to learn more about her business, services, and products

    33 min
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Talk Copy to Me is your go-to resource for transforming your business's message into meaningful connections and measurable results. Whether you're diving into SEO, crafting website copy that converts, or building your brand's story, each episode delivers actionable strategies you can implement right away.Your host, Erin Ollila, is a sought-after content strategist and SEO expert who's helped brands like Oracle, Amazon, Hills Pet—as well as many other billion-dollar brands and itty bitty businesses—achieve tens of thousands of monthly website visits...and, more importantly, conversions. With an M.F.A. in Creative Writing and years of experience blending data-driven strategies with authentic storytelling, Erin brings both expertise and approachability to every episode.This show is crafted specifically for small business owners, solopreneurs, creatives, and growing companies who know they need to level up their marketing but feel overwhelmed by where to start. No more drowning in marketing buzzwords or getting lost in technical jargon. Erin and her guests break down complex topics into clear, implementable steps that fit your busy schedule and business goals. New episodes release weekly.Learn more and access show notes at erinollila.com/podcast/

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