15 episodes

Agencies are obsolete. We feature seasoned in-house marketers, sales pros, and executives that have deep knowledge and aren't afraid to share it. 

The In-House Marketer Podcast Bluematter

    • Business
    • 5.0 • 4 Ratings

Agencies are obsolete. We feature seasoned in-house marketers, sales pros, and executives that have deep knowledge and aren't afraid to share it. 

    The Magical Powers of B2B Podcasting for Revenue Growth with Rob Scheerbarth of Podcast Rocket

    The Magical Powers of B2B Podcasting for Revenue Growth with Rob Scheerbarth of Podcast Rocket

    • 46 min
    Evolving Your Content Marketing Strategy for 2021 with Byron White

    Evolving Your Content Marketing Strategy for 2021 with Byron White

    Byron White from WriterAccess explains how businesses can bridge the skills gap between their in-house marketing team and external agencies, laying out a roadmap for a successful content strategy.
    Byron reveals how companies can become more independent and successful with their content marketing plans.
    This episode has all information you need to know about creating your next content marketing strategy:

    Prepare your business infrastructure to deal with future challenges. 
     Capture the attention of your customers in the long run.
    Stabilize your business with content and internal lead acquisition strategies.
     Invest in your in-house marketing capabilities and benefit from the WriterAccess knowledge program.  
    Develop an in-house system that allows you to scale your business with content marketing and stabilize customer demand.

    • 42 min
    Brand Differentiation by Design with Charna Ambers

    Brand Differentiation by Design with Charna Ambers

    Charna Ambers of CB Design NY explains the importance of combining digital design, copy, and strategy to build a compelling and unique brand identity to cut through the "sea of sameness" in a post-pandemic economy where everyone is pushing for attention online.

    • 35 min
    Growing Your Business and Retaining Clients Through Customer Success Automation with Jordan Malin

    Growing Your Business and Retaining Clients Through Customer Success Automation with Jordan Malin

    Jordan Malin of ActiveCampaign builds the case for creating a great customer experience through marketing, sales, and customer service automation as the #1 tactic for stabilizing your business now and growing it in 2021.

    • 35 min
    Maximizing Your Tech Stack to Service Clients Around the Clock

    Maximizing Your Tech Stack to Service Clients Around the Clock

    Christopher Antonopoulos, Founder of Measured Results Marketing, unpacks how in-house teams should leverage their marketing, sales, and service technologies to retain their most important customers and recover with fewer resources than ever before.

    • 45 min
    Creating Sales and Marketing Synergy to Overcome Disruption with WordStream

    Creating Sales and Marketing Synergy to Overcome Disruption with WordStream

    Listen in as David Posternak and Amanda Oles of WordStream share their insights on increasing customer engagement through disruption, ways to improve your marketing strategy right now, and the benefits that virtual trainings can play in attracting more prospects into your funnel, with or without large advertising budgets.
    Have the recent disruptions put a strain on your sales and marketing team?
    The scramble to reconstruct long-held structures in your marketing operations is daunting enough. Working remotely hasn’t made synergy between these departments any easier, but that hasn’t stopped the team at WordStream.
    When online advertising was disrupted earlier this year by nationwide advertising budget reductions, Dave Posternak and Amanda Oles shifted their go-to-market strategy to maximize their existing contact database and double down on webinars.

    • 42 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

virginia123456789 ,

One to watch!

Ryan is smart, innovative, and leading the marketing industry in new and creative ways. Great podcast for anyone on the frontlines or in a c-suite.

B Laws ,

A podcast that will help you grow your business

Ryan is fantastic on the Market Leader Podcast. I love having access to a brilliant sales and marketing mind, like Ryan. I highly recommend this podcast for anyone who is looking to elevate their business. I’m a huge fan!

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