88 episodes

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

The In Search SEO Podcast Rank Ranger

    • Technology

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

    In Search SEO Podcast 88: Is It Time for SEOs to Adopt a Growth Mindset?

    In Search SEO Podcast 88: Is It Time for SEOs to Adopt a Growth Mindset?

    The famed Yuriy Yarovoy explains how adopting a growth mindset has helped him take his SEO and marketing overall to another level:

    * How a growth mindset relates to SEO and how it opens new opportunity
    * What does a growth mindset in the context of SEO actually look like?
    * Why SEOs have not yet adopted the growth mindset

    Resources:
    Big SEO Reddit https://www.reddit.com/r/bigseo/
    Medic Update https://www.rankranger.com/blog/august-google-core-update
    Reforge https://www.reforge.com/

    Host:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/

    Special Guest:
    Yuriy Yarovoy of Warrior Made
    https://twitter.com/YuriyYarovoy
    https://www.linkedin.com/in/yuriyyarovoy/
    https://www.warriormade.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 38 min
    In Search SEO Podcast 87: Is Amazon Targeting SMBs with Search Ads?

    In Search SEO Podcast 87: Is Amazon Targeting SMBs with Search Ads?

    Jason Dodge joins the podcast to share his discovery around Amazon's use of Search Ads to compete with SMBs:

    * How Amazon might be leveraging Search Ads to compete with local suppliers in unexpected ways
    * What Amazon's paid search strategy implies about the overall direction of the platform
    * How Amazon's use of search ads might impact competitor's ad budgets negatively

    Resources:
    Analyzing Over 100k Keywords Amazon Bid On in Google https://blacktruckmedia.com/blog/analyzing-over-100k-keywords-amazon-bid-on-in-google/
    Rank Ranger Google Ads Monitor https://www.rankranger.com/blog/adwords-monitor
    Rank Ranger Google Ads Daily Explorer https://www.rankranger.com/blog/adwords-daily-explorer


    Host:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/

    Special Guest:
    Jason Dodge, Founder of Black Truck Media
    https://twitter.com/dodgejd
    https://www.linkedin.com/in/dodgejd/
    https://blacktruckmedia.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 33 min
    In Search SEO 86: White Hat Ways to Build Links

    In Search SEO 86: White Hat Ways to Build Links

    Hayk Saakian joins the podcast to share novel ways to build links, offer value, and stay within Google's guidelines all at the same time!

    * Creative ways to build links and offer added value
    * How to think outside the box when it comes to link building
    * How to use niche level strategies to legitimately gain links


    Resources:
    Link Building Debunked https://www.amazon.com/Link-Building-Debunked-Discover-Backlinks-ebook/dp/B06XYTHFR4/ref=sr_1_1?dchild=1&keywords=link+building+debunked&qid=1599480818&sr=8-1
    Julian Goldie YouTube Channel https://www.youtube.com/user/jules1080


    Host:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/

    Special Guest:
    Hayk Saakian, CTO of Healthdare Marketing at Logic Inbound
    https://twitter.com/hayksaakian
    https://www.linkedin.com/in/hayksaakian/
    https://www.logicinbound.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 27 min
    In Search SEO 85: The Art of Repurposing Your Google Reviews & Beyond!

    In Search SEO 85: The Art of Repurposing Your Google Reviews & Beyond!

    GatherUp CEO Aaron Weiche joins the podcast to share novel ways you can repurpose online reviews!

    * How to repurpose your reviews in ways you never thought of
    * How to get smart with repurposing the right reviews at the right time
    * Where you should be showcasing your Google reviews and how to do it

    Plus, why the age-old advice of writing content for Featured Snippets might not be the best idea.

    ------------------------------------------------------------------------------------------
    EPISODE SUMMARY
    ------------------------------------------------------------------------------------------
    In the first segment, Mordy goes all-in on Featured Snippets and shares his hot take on how writing content to grab Featured Snippets might be killing your content. How? Well, it ties into how Google’s machine learning language algorithm BERT helps pull in content. Google using things like BERT shows that sometimes answers need to come from long-form content that doesn't fit nicely under an H3 or in a bulleted list. The point being, the typical advice around writing for Featured Snippets does not work for all content variations.

    In the interview segment, Mordy interviewed Aaron Weiche, CEO of GatherUp to talk about repurposing reviews. Aaron’s main pitch is that your reviews shouldn’t be left on the shelf to gather dust, rather you can increase their value by reusing them in multiple fashions. For example, you can reuse them on social media or have them appear on multiple areas of your site, each segment of reviews focusing on a different service/product. Hear the full interview for more tips!

    Resources:
    GatherUp Social Sharing Tool https://gatherup.com/blog/social-sharing-images-benefit-more-than-social-media/
    Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses
    The Hands-On Guide to Winning Featured Snippets (Part 1) https://www.rankranger.com/blog/featured-snippet-guide-1
    The Hands-On Guide to Winning Featured Snippets (Part 2) https://www.rankranger.com/blog/featured-snippet-guide-2

    Timestamps:

    When Writing for Featured Snippets Makes No Sense [03:48 - 19:33]

    How to Repurpose Online Reviews: A Conversation with Aaron Weiche [19:33 - 46:39]

    SEO News [47:06 - 50:52]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Aaron Weiche, CEO of GatherUp
    https://twitter.com/AaronWeiche
    https://www.linkedin.com/in/aaronweiche/
    http://gatherup.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 54 min
    In Search SEO 84: The Ins and Outs of SEO for eCommerce

    In Search SEO 84: The Ins and Outs of SEO for eCommerce

    The fantastic Nik Ranger joins the podcast to discuss what goes into doing SEO for eCommerce sites:

    · From technical elements to content – what should eCommerce SEO focus on?
    · How changes in online shopping impact SEO for eCommerce
    · A look at structured data and Featured Snippets for eCommerce

    Plus, we dive into the entity sites Google shows inside the Knowledge Panel!

    ------------------------------------------------------------------------------------------
    EPISODE SUMMARY
    ------------------------------------------------------------------------------------------
    In the first segment, Mordy again returns to his favorite topics: baseball and SERP features. In this case, he’s looking at baseball players’ Knowledge Panels and what site does Google feature in the panel. Mordy noticed that Google prefers to show a player’s Twitter page or their website, i.e., something they own, as opposed to a league bio page which the player (or “entity”) does not own. But if the player doesn’t have a website and isn’t very active on Twitter, only then will Google link to their MLB bio page. This research extends into football players but you’ll have to listen to the podcast for that!

    In the interview segment, Mordy interviewed Nik Ranger to discuss doing SEO for eCommerce sites. They start off with Nik’s experience playing the violin and how that led her to teach music in Cambodia. Then they got right into it with questions on the sudden boom of e-commerce, using Featured Snippets in e-commerce, the pros and cons of using Shopify, how to improve your e-commerce blog, and more!

    Resources:
    Jason Barnard Reputation Management Courses https://www.rankranger.com/reputation-management-courses
    Mordy’s Aaron Judge Tweet https://twitter.com/MordyOberstein/status/1293893248549818369
    Mordy’s Single Twitter Card Tweet https://twitter.com/MordyOberstein/status/1294273270070546432
    The Periodic Table of Digital Commerce Marketing https://marketingland.com/periodic-table-digital-commerce-marketing

    Timestamps:
    What Goes Into a Good SEO Study? [00:04:18 - 00:21:42]
    Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [00:21:42 - 00:57:30]
    SEO News [00:57:56 - 01:01:40]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Nik Ranger, head of SEO at StudioHawk
    https://www.linkedin.com/in/nik-ranger-06086a27/
    https://studiohawk.com.au/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 5 min
    In Search SEO 83: Perfecting Your Commerce Blog’s Content

    In Search SEO 83: Perfecting Your Commerce Blog’s Content

    Orit Mutznik joins the podcast to talk about getting content for a commerce blog right!

    · Aim to sell or aim to inform, what are you really trying to do with a commerce blog?

    · How hard do you push your product on your commerce blog?

    · What works, what doesn’t, and why so many commerce blogs fall short!


    Plus, we look at what makes for a good SEO study!

    ------------------------------------------------------------------------------------------
    EPISODE SUMMARY
    ------------------------------------------------------------------------------------------
    In the first segment, Mordy reviews a study trying to prove how Google likes to promote itself. Turns out, the study has some flaws. Mordy covers parts of the study that aren’t on par with other studies he’s seen. Then Mordy shares his thoughts on what makes a good SEO study.

    In the interview segment, Mordy interviewed Orit Mutznik, head SEO at SilkFred to talk about commerce blog content. Orit shares her years of expertise for writing content for e-commerce sites like how not all verticals are the same, how to adapt your blog to your target audience and to forget focusing on the algorithm, what keywords to focus on for the blog and for the product pages, and how to use trends for keyword research.

    Resources:
    Mastering In-house SEO Book https://www.masteringinhouseseo.com/
    Google’s Top Search Result? Surprise! It’s Google https://themarkup.org/google-the-giant/2020/07/28/google-search-results-prioritize-google-products-over-competitors
    SERP Feature Tracking Tool https://www.rankranger.com/google-serp-features

    Timestamps:
    What Goes Into a Good SEO Study? [04:31 - 19:02]
    Getting an eCommerce Blog Right: A Conversation with Orit Mutznik [19:02 - 48:12]
    SEO News [48:42 - 51:45]

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest:
    Orit Mutznik, head of SEO at SilkFred
    https://twitter.com/OritSiMu
    https://www.linkedin.com/in/oritsimu/
    https://www.silkfred.com/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 55 min

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