103 episodes

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

The In Search SEO Podcast Rank Ranger

    • Technology

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

    10 Things You Need to Include in Your SEO Strategy - With Irina Serdyukovskaya

    10 Things You Need to Include in Your SEO Strategy - With Irina Serdyukovskaya

    What are the key items that you need to include in your SEO strategy?

    In episode #106 of the In Search SEO Podcast, Irina Serdyukovskaya explains 10 elements to include to skyrocket your SEO success.

    The elements are:
    1. Website structure
    2. Content for Commercial pages
    3. Content for a blog or news section
    4. Create a sitemap
    5. Internal linking
    6. External links and brand mentions
    7. PageSpeed optimization
    8. Solve any security issues
    9. Conversion optimization
    10. Go beyond the text

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

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    • 20 min
    4 Essential Considerations for SEO in restricted industries - with Marco Bonomo

    4 Essential Considerations for SEO in restricted industries - with Marco Bonomo

    Do you work in an industry that's heavily restricted in terms of what you're able to do from an SEO perspective?

    In this week's episode of the In Search SEO podcast, Marco Bonomo explains four essential considerations for SEO in restricted industries.

    The considerations are:
    1. Images
    2. Videos
    3. Age-gating
    4. Geo-fencing

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

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    • 18 min
    5 Minor Tweaks to Improve Your Monthly SEO Reports with Mufaddal Sadriwala

    5 Minor Tweaks to Improve Your Monthly SEO Reports with Mufaddal Sadriwala

    In episode #104 of the In Search SEO podcast Mufaddal Sadriwala explains 5 minor tweaks to improve your monthly SEO reports.

    The steps are:

    1) Revenue from organic traffic
    2) Reason for the increase or decrease in organic traffic
    3) Incorporate pending tasks
    4) Add a top-level summary
    5) Ranking report summaries split into categories and rankings

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

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    • 20 min
    3 Ways to Create Newsworthy Content That Earns Links - with Amanda Milligan

    3 Ways to Create Newsworthy Content That Earns Links - with Amanda Milligan

    How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links.

    The steps are:
    1. Building Brand Authority with Contextualization
    2. Customize/Personalize Your Pitch with Localization
    3. Backup Your Pitch with Trustworthy Data

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

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    • 23 min
    5 Steps to Turn your B2B blog into an SEO machine - with Andrea Paternostro

    5 Steps to Turn your B2B blog into an SEO machine - with Andrea Paternostro

    Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy?

    In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine.

    The steps are:
    1. Absorb
    2. Plan
    3. Execute
    4. Reach
    5. Analyze and restart

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

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    • 20 min
    4 Steps to Getting Started with Schema - with Jonny Ross

    4 Steps to Getting Started with Schema - with Jonny Ross

    Is schema an active part of your SEO strategy?

    Maybe it's something that you were involved with a couple of years ago when you were setting up a new website, but you haven't thought about much since.

    In this episode, we're going to be looking at what works effectively in schema right now. And if you're not actively using schema, we'll share four steps to getting started with schema right now.

    The steps are:
    1. Identify the Schema Opportunity
    2. Implementing Schema
    3. Verify your Schema implementation
    4. Measuring your success

    Check out the episode here:
    https://youtu.be/MT2E5-JICao

    For more Episodes of the In Search SEO podcast:
    https://www.rankranger.com/blog/podcasts

    Rank Ranger:
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    • 16 min

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