159 episodes

The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.

Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is an all-in-one SEO and digital marketing platform that helps you scale your business through data and analytics.]

The In Search SEO Podcast Rank Ranger

    • Technology

The Rank Ranger In Search SEO podcast will help you build better SEO strategies by delivering clear actionable SEO tips and strategies from industry experts deep in the trenches.

Join us every Tuesday as our host David Bain interviews the greatest minds and personas in the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is an all-in-one SEO and digital marketing platform that helps you scale your business through data and analytics.]

    ChatGTP for SEO - Part 3/3

    ChatGTP for SEO - Part 3/3

    Welcome to episode three in a three-part series discussing what SEOs need to know about Chat GPT.

    In this episode, we're looking at Chat GTP prompts and how Chat GPT will affect the future of SEO. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.

    In this episode, our panel explains:
    1. How to write better prompts
    2. What AI means to the future of SEO

    For more Episodes of the In Search SEO podcast:
    www.rankranger.com/blog/podcasts

    Rank Ranger:
    www.rankranger.com/

    Sign up for the Deconstructing the SERP newsletter:
    www.rankranger.com/deconstructing-the-serp

    #chatgpt #contentmarketing #AI

    • 15 min
    ChatGTP for SEO- Part 2/3

    ChatGTP for SEO- Part 2/3

    Hey and welcome to episode two in a three-part series discussing what SEOs need to know about Chat GPT.

    In this episode, we're looking at how SEOs should be using Chat GPT in practice. I'm joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.

    In this post, our panel explains practical tips on how to use Chat GPT for SEO, including
    1. Using Chat GPT to create SEO-optimized content
    2. When using Chat GPT to generate seed terms, how accurate is the information?
    3. How Chat GPT will change how consumers use the web and how it impacts SEO
    4. What are the limitations and drawbacks of using Chat GPT?

    For more Episodes of the In Search SEO podcast:
    www.rankranger.com/blog/podcasts

    Rank Ranger:
    www.rankranger.com/

    Sign up for the Deconstructing the SERP newsletter:
    www.rankranger.com/deconstructing-the-serp

    • 17 min
    ChatGTP for SEO- Part 1/3

    ChatGTP for SEO- Part 1/3

    Welcome to the first episode in a special three-part series within the In Search SEO podcast, looking into what SEOs needed to know about Chat GPT SEO.

    We're joined by Julia McCoy from Content at Scale, Ellen Conning from Salience, and Alizée Baudez, SEO consultant.

    In this episode, our panel discusses how to use ChatGPT for SEO, including:

    1. What SEOs need to know about ChatGPT
    2. Using prompts to train AI

    For more Episodes of the In Search SEO podcast:
    www.rankranger.com/blog/podcasts

    Rank Ranger:
    www.rankranger.com/

    Start a free Rank Ranger trial:
    www.rankranger.com/free-trial

    • 15 min
    6 things that SEOs need to know about growth planning - with Ken Marshall

    6 things that SEOs need to know about growth planning - with Ken Marshall

    What has growth planning got to do with SEO? And what can SEOs learn from growth planning?

    In this episode, Ken Marshall shares 6 things SEOs need to know about growth planning, including:
    1. Shareholder's expectations around ROI planning
    2. Understand your client's business model and sales process as well as they do
    3. Center your keyword focus around the client's right-to-own
    4. Plan campaign tactics for short-term, mid-term, and long-term value
    5. Monthly and quarterly analytics
    6. Stay in close communication with your clients about their ever-changing business priorities

    For more Episodes of the In Search SEO podcast:
    www.rankranger.com/blog/podcasts

    Rank Ranger:
    www.rankranger.com/

    Start a free Rank Ranger trial:
    www.rankranger.com/free-trial

    • 25 min
    Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

    Newsjacking for Link building in 3 Easy Steps - with Jo O'Reilly

    How do you use newsjacking for link building?

    That's what we're discussing today with a lady who has a prior career as a journalist, and for the past five years has been working both agency side and in-house as a digital PR manager. A warm welcome to the In Search SEO podcast, Jo O'Reilly.

    In this episode, Jo O'Reilly shares three steps for SEO newsjacking, including:

    1. Get ahead of the news, no crystal ball required
    2. Know your beat, make context, build medial lists, and keep them updated
    3. Streamline the process and ensure you can move fast when the news break

    For more Episodes of the In Search SEO podcast:
    www.rankranger.com/blog/podcasts

    Rank Ranger:
    www.rankranger.com/

    Start a free Rank Ranger trial:
    www.rankranger.com/free-trial

    • 20 min
    E-EA-T and your SEO Strategy with Ed - Ziubrzynski

    E-EA-T and your SEO Strategy with Ed - Ziubrzynski

    Why is Google spelling E-A-T with an extra E? And what impact is AI having on E-A-T?

    In this episode, Edward Ziubrzynski shares why E-A-T should be at the core of your SEO strategy.

    1. How AI is affecting E-E-A-T
    2. Why did Google add Experience to E-A-T?
    3. Why should you start with Trust?
    4. Examples of Expertise and Authoritativeness

    For more Episodes of the In Search SEO podcast:
    www.rankranger.com/blog/podcasts

    Rank Ranger:
    www.rankranger.com/

    Start a free Rank Ranger trial:
    www.rankranger.com/free-trial

    • 18 min

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