72 episodes

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

The In Search SEO Podcast Rank Ranger

    • Technology

The In Search SEO Podcast is a weekly podcast tackling the industry's latest trends and questions all with a touch of humor and spunk!

Listen each Tuesday for a unique and refreshing take on search engine optimization and on the search marketing industry itself.

Our host, Mordy Oberstein, dishes out deeply engaging analysis on where Google is heading, what has changed algorithmically, and what it all means for you going forward!

Pick up great insights to help you develop both a winning SEO strategy and a comprehensive understanding of Google's underpinnings.

And of course, be sure to tune in as we interview the greatest minds and personas within the SEO industry! Get tips and insights on everything from content marketing to local SEO straight from the mouths of SEO's most authoritative thought leaders!

[Rank Ranger is a leading SEO and digital marketing platform that provides actionable insights to help you increase your site's organic and paid presence, traffic, and revenue.]

    In Search SEO 72: How to Find & Acquire More SEO Clients

    In Search SEO 72: How to Find & Acquire More SEO Clients

    Deepak Shukla of Pearl Lemon joins the podcast to share his experience on finding and acquiring new SEO clients:

    • How to find top-quality SEO leads
    • How to gauge the SEO market so you can sell your services with optimal effect
    • How to sell yourself & your SEO services aggressively but without being a spammer!

    Plus, when taking Google Trends data at face value goes wrong! (Tips on how to view trends data)

    >>>

    In the first segment, Mordy covers a tweet that Kevin Indig shared where the word 'best' was going up in Google Trends at the same time the word ‘cheap’ was going down. Mordy begins his take on this with this misnomer that just because you see a correlation, it doesn’t mean they are related. In this case, the term ‘best’ can mean different things for different people. For some, ‘best’ includes cheap and affordable. It is possible that ‘cheap’ is trending down because consumers want more information with their commerce content and aren’t searching anymore for thin content sites that sell ‘cheap’ items the way they used to.

    In the interview segment, we interviewed Deepak Shukla about how to build up your lead generation for your SEO business. Deepak shared what sites he uses for outreach as well as the best way to market yourself online to get that initial conversation. He then goes on about the importance of having a focus with your SEO business as potential clients will sign on with you because of that focus!

    Timestamps:
    Why You Can't Always Trust Trends Data [00:05:21 - 00:24:03]
    Building Your SEO Client Base with Lead Generation Tips [00:24:03 - 01:04:29]
    SEO News [01:04:48 - 01:07:20]

    Resources:
    Kevin Indig on Google Trends for 'Best" & 'Cheap': twitter.com/Kevin_Indig/status/1256964882957848579

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest: Deepak Shukla
    pearllemon.com/
    twitter.com/deepakpshukla1
    linkedin.com/in/deepakseoexpert/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ

    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 10 min
    In Search SEO 71: How to Get Your SEO Career Moving by Building Credibility

    In Search SEO 71: How to Get Your SEO Career Moving by Building Credibility

    SEO veteran Rich Tatum joins the podcast to share how he built his SEO career on strong credibility:

    • How to establish yourself within the SEO community
    • Using strong credibility to propel your career in SEO
    • The pros and cons of being a specialist vs. a generalist in terms of a career in SEO

    Plus, we pick apart some site-level patterns as seen in the May 2020 Core Update

    >>>

    In the first segment, Mordy tackles the Google May 2020 Core Update and shares the site-level patterns he discovered while reviewing it. In short, Mordy found sites that pushed their main informational content down the page while their affiliate links remained above the fold were losing rankings. Mordy brings a few examples to explain his point and ends on the importance of COVID-19 messaging to your rankings.

    In the interview segment, we interviewed Rich Tatum about how to build credibility in the SEO sphere. Rich shared his background, first on how he got into photography in his senior year in high school, and then how he got into working in the SEO world. In short, in order to keep his job he leveraged himself as someone with good connections to the big names in the SEO industry by interacting with them on Twitter. At the same time, he carefully curated what he said about SEO in the public realm to ensure it was of incredible substance. How and what he did is a great lesson for anyone looking to build credibility whether in SEO or in any field.

    Timestamps:
    Site Level Patterns from the May 2020 Core Update [00:10:03 - 00:24:10]
    How to Build Your SEO Credibility: A Conversation with Rich Tatum [00:24:10 - 01:08:35]
    SEO News [01:09:47 - 01:13:37]

    Resources:
    Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one) sparktoro.com/blog/want-your-content-to-succeed-make-it-resonate-with-the-right-audience-no-not-that-one/
    The Wrath of the May 2020 Core Update and the Lessons Learned rankranger.com/blog/may-2020-core-update

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/

    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest: Rich Tatum
    twitter.com/RichTatum
    linkedin.com/in/richtatum/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ
    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 18 min
    In Search SEO 70: Getting the Most Out of Your SEO Audits without Wasting Time

    In Search SEO 70: Getting the Most Out of Your SEO Audits without Wasting Time

    SEO audit fanatic Matthew Tenney joins the podcast to offer his approach to running SEO audits:

    · How to know when you need to run an SEO audit
    · Leveraging an SEO audit so that you get the most out of it
    · Tips on taking action after running an SEO audit

    Plus, we dive into the rank volatility trends of the May 2020 Core Update



    >>>


    In our first segment, Mordy shares his initial data findings on the recent Google May 2020 Core Update. While the update started slowly at first, on its second day rank fluctuations went up tremendously. What's interesting is that there was a relatively uniform volatility increase across the niches including YMYL.

    In the interview segment, we interviewed Matthew Tenney to discuss everything site audits. Matthew shares when you should do site audits, why you should do full site audits, and when you should do batches instead. We also get into how to focus on the main problems of an audit first by creating benchmarks, the importance of internal links, and so much more. Matthew covers a lot on site audits and we can't summarize it all here, you just have to listen. :)


    Timestamps:
    What Made the May 2020 Core Update Unique? [00:04:36 - 00:20:18]
    How to Properly Run SEO Audits [00:20:18 - 00:52:54]
    SEO News [00:53:49 - 00:57:08]

    Resources:
    Rank Risk Index: rankranger.com/rank-risk-index
    The January 2020 Core Update Data Results: rankranger.com/blog/google-january-2020-core-update
    Why Ranking Above The Fold Matters More Than Ever: rankranger.com/blog/above-the-fold-ranking

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest: Matthew Tenney of GlassesUSA.com
    twitter.com/Mr10ee
    linkedin.com/in/mr10ee/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ
    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 2 min
    In Search 69: Handling SEO for Sites During COVID-19

    In Search 69: Handling SEO for Sites During COVID-19

    Technical SEO expert Simon Cox joins the show to discuss how he’s handled SEO for sites during COVID-19:

    • SEO considerations for both local and non-local sites during COVID-19
    • Addressing content needs during COVID-19 & finding new opportunities
    • What’s the game plan for SEO once COVID-19 is over? How sites may need to adjust to a new reality

    Plus, we offer tips on how to stay current on Google’s strategy and trajectory!

    >>>
    In our first segment, Mordy shares his idea of the most powerful way to analyze the Google SERP which is to simply play around on the SERP. To explain what he means, Mordy shares some examples. The first being how he noticed the SERP being more visual especially on mobile and that you can see on the SERP that Google is using images to help guide users to make choices. His next example is how Google was showing a sports player position carousel for many football teams, but now it’s limited to only a few teams. Mordy suggests that Google released a feature for testing but is now limiting it and releasing it in a more strategic approach.

    In our next segment, we have special guest, Simon Cox, who shares a couple of interesting SEO cases he’s currently handling amid the COVID-19 pandemic. His first case is a florist who with the help of a simple e-commerce page that Simon helped create, was able to continue to thrive when most shops were closed. In another case that Simon worked on, a wildlife charity added a ‘things to do in lockdown’ page with fun drawings, puzzles, and quizzes which garnered a lot of traffic for the site.

    Simon shares where he thinks there is opportunity during COVID-19 and how things may change in SEO when the crisis has abated.


    Timestamps:
    How to Know Where Google Is at & Where It’s Going [00:07:39 - 00:22:44]
    How to Handle SEO and Websites in the Wake of COVID-19 [00:22:49 - 01:07:43]
    SEO News [01:08:14 - 01:11:23]

    Resources:
    Simon Cox: http://simoncox.com
    The Corona Pub: http://thecoronapub.com
    How Google’s Entity Understanding Has Advanced: https://www.rankranger.com/blog/entity-understanding-advances

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest: Simon Cox
    twitter.com/simoncox
    linkedin.com/in/simonmcox/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ
    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 14 min
    In Search 68: Boosting Your Profits with Psychologically Sound UX

    In Search 68: Boosting Your Profits with Psychologically Sound UX

    CRO aficionado Khalid Saleh joins the podcast to discuss the role of underlying psychology when creating the optimal UX for your site:    

    · Speaking to user psychology to boost conversions
    · How to drill deep into user mindset
    · How to find and send the right messages with your UX

    Plus, how to qualify your Featured Snippet wins!



    >>>

    We start with our guest speaker, Khalid Saleh, who explains his LinkedIn profile’s message that there are no growth hacks in marketing. Beginning the main topic of CRO and UX, Khalid explains there are two parts to CRO, the functional aspect and the emotional aspect and the importance of focusing on each. He goes on about the psychology of human emotions and how to get into the mind of a user. Khalid then shares a few CRO stories each with different lessons on learning the user’s behavior. Khalid ends with comparing CRO and SEO and that at the end of the day the goal is to increase sales and how understanding who your competition is important in increasing your conversion rate.

    In the next segment, Mordy shares an article that showed the % of time certain SERP features appeared alongside Featured Snippets on the same results page. Mordy clarified that the article was not meant to say that if a certain feature was appearing with your Featured Snippet that you will automatically lose traffic, but rather that you should investigate further to see if the other feature is really competing with the user’s attention. Each case is different as some features will share the same intent while others will not.

    Timestamps:
    Using Psychology to Build a UX That Drives Sales [00:08:53 - 00:38:14]
    How to Understand How Powerful Your Featured Snippets Really Are [00:39:00 - 00:57:08]
    SEO News [00:57:27 - 01:03:54]

    Resources:

    In Search SEO Podcast Episode 38: rankranger.com/blog/in-search-seo-podcast-episode38
    What SERP Features Do Featured Snippets Compete With?: rankranger.com/blog/featured-snippet-feature-competition
    How To Qualify Google Rankings: Advanced Ranking Tips: rankranger.com/blog/understanding-google-rankings

    Hosts:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/
    Sapir Karabello
    linkedin.com/in/sapir-karabello-466865182/

    Special Guest: Khalid Saleh
    twitter.com/khalidh
    linkedin.com/in/khalidh/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ
    Presented by Rank Ranger: www.rankranger.com/

    • 1 hr 8 min
    In Search 67: How to Get the Finer Points of Your GMB Listing Right

    In Search 67: How to Get the Finer Points of Your GMB Listing Right

    SEO Jedi Colleen Harris of Sincro gets into the finer points of creating a highly-effective Google My Business listing:

    · How to get department listings right and why you really have to!
    · How to expedite the GMB verification process!
    · How to prove the value of local SEO!

    Plus, we dive deep into how Google can use the functionality on the COVID-19 SERP to push personalization to all-new levels!




    EPISODE SUMMARY:


    We start with our guest speaker Colleen Harris on how watching soap operas started Colleen's career in marketing. Then we moved on to our main topic... Google My Business. Specifically, department listings! We dived into what they are, when you need them, and how to insert them effectively. Colleen breaks it down step-by-step ending off with Google's reply back to her that they wished everyone did it this way! Lastly, we discuss the importance of adding UTM code to your Google My Business listing and the importance of showing your value to your clients.

    In the next segment, Mordy shares his theory on how the COVID-19 SERP is a glimpse of what might be coming to the results page in the future! In short, the left side menu functionality currently being used for COVID-19 queries can be Google’s solution to answering multiple intents on the SERP. Google could offer an initial, more personalized SERP and then the tabs will show other categories for result diversity. Mordy and Sapir highlight all of the ways the functionality can help Google solve some of the problems related to personalization on the SERP... including the filter bubble!

    Timestamps:
    Getting the Finer Points of Your Google My Business Listing Right: A Conversation with Colleen Harris [00:08:20 - 00:24:26]
    How the COVID-19 SERP Hints at Google’s Future [00:25:42 - 00:40:49]
    SEO News [00:40:49 - 00:45:39]

    Resources:

    In Search SEO Podcast Episode 19: rankranger.com/blog/in-search-seo-podcast-episode19
    In Search SEO Podcast Episode 57: rankranger.com/blog/how-accurate-is-google

    Host:
    Mordy Oberstein
    twitter.com/MordyOberstein
    linkedin.com/in/mordy-oberstein-12551715/

    Special Guest: Colleen Harris
    twitter.com/cdawg2610
    linkedin.com/in/colleenaharris/

    Follow the podcast on Twitter: twitter.com/InSearch_SEO
    Subscribe: ow.ly/sDkT50zjRPJ
    Presented by Rank Ranger: www.rankranger.com/

    • 48 min

Top Podcasts In Technology

Listeners Also Subscribed To