The Inches: A Podcast About Sports Sponsorship Nick Lawson & Rich Franklin

Objections are a part of any sales persons journey. Buyers will always have questions or concerns about what we are selling.

But many times you can turn an objection into a moment to strengthen your relationship and expertise with a prospect.

On this episode of The Inches, we dive into the best way to handle and use objections to close more deals.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Just like the sports we sell in, building a great team can make or break your sponsorship growth.

But what should you be looking for when hiring?

On this episode of The Inches, we dive into the key items to look for when hiring your sponsorship team.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Making the playoffs as a team means more games, excited fans, and sold-out arenas.

But how can we sell sponsors into post-season packages?

This week on The Inches podcast, we dive into 3 ways your team can drive new revenue in the post-season.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

So you are a "smaller" team in a big market, and it feels like all the sponsorship dollars are being gobbled by the big teams.

How can you stand out to grab some of those sales?

We dive in on how your team can master the market and differentiate your offerings to grow your sponsorship revenue.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

$7M dollars for 30 seconds. There is only one place in the world brands will pay that much. Yep, it's the Super Bowl.

But what makes a good Super Bowl ad? What can we learn from it in the sponsorship world?

On this episode of The Inches, we dive into this year's Super Bowl Commercials and which ones we thought were worth the big spend.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes we get caught up in the tactics of sponsorship. How many clicks, how many fans saw a sign, etc. These are the things we sometimes over-focus on when selling.

But there are some key benefits that we hold in sponsorship that will help us get deals across the line. Ones that other advertising verticals don't have.

In this episode, we dive into Rich's 3 benefits that sponsorship has and how he uses them to sell sponsors.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.