The Inches: A Podcast About Sports Sponsorship Nick Lawson & Rich Franklin

Sales are all about momentum. If you lose it, you usually spend time chasing a prospect to reignite the momentum.

But how can we manage the sales pace in the selling process?

This week on The Inches, Rich & I dive into how your team can manage sales pace from both the prospect side as well as your team side.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Whether you're fresh out of college or a vet switching locations & teams, sometimes we can show up at a new job and not have a ton of resources to get started.

So this week on The Inches podcast we dive into Rich Franklin's 30/60/90 Day plan on how you can maximize and thrive in your new sponsorship job, even if you don't have the resources or knowledge when starting.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Sometimes, we get into a sales rut. The pitches we are giving just aren't hitting. Maybe your book of business isn't as big as it was last year.

Most of the time, there are just a few adjustments we can make to get back to closing those deals.

On this episode of The Inches Podcast, we dive in with Rich's 3 ways to make your sales pitch more effective in sponsorship.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

This episode we have a very special guest, Jonathan Grove, join the podcast. Jonathan has extensive experience selling and facilitating deals in the sponsorship industry.

We dive into sales, building relationships, and what comes next in the sponsorship world.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

Your team IP can move the needle for your sponsors. But many times, we have it as a toss-in with our packages.

So how can we value and sell our intellectual property to our sponsors?

On this episode of The Inches, we dive into IP and how your team can turn it into sales gold.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.

The Masters Golf Tournament only has 6 brand sponsors. Yep, you read that right...the most famous golf event in the nation if not the world only works with 6 partners.

NBA teams have on average 62.

Is there value in the less is more approach in sponsorship? Should we be looking to downsize how many partnership deals we have?

On this episode of The Inches, we dive into how you can do a sponsor audit to see if your team would benefit from fewer sponsors spending more money.

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The Inches Podcast is a podcast that looks at sports & event sponsorship and how digital is affecting the industry and landscape. Hosted by Rich Franklin, Sr. Director of Partnerships at the Coachella Valley Firebirds and Nick Lawson, Co-founder of SQWAD.