103 episodes

Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.

The Inches Nick Lawson

    • Business
    • 5.0 • 7 Ratings

Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.

    Rookie & The Vet: Sponsorship Predictions For 2021

    Rookie & The Vet: Sponsorship Predictions For 2021

    2020 was a year we'd like to leave behind. But in many ways, it opened new opportunities in the sponsorship industry.In this episode of The Inches, Rich & Nick dive into their top 5 predictions...or better yet opportunities that will come forward in...

    • 1 hr 13 min
    Rookie & The Vet: The Value Of OWNING Your Streaming Content In Sponsorship

    Rookie & The Vet: The Value Of OWNING Your Streaming Content In Sponsorship

    The most important thing a team can do today for their sponsorship department is to build their streaming content. It has never been more important to leverage the social following you have and OWN your video content.But how can we get started as a team...

    • 51 min
    Rookie & The Vet: How To Keep Up With Your Sponsor Renewals That Didn't Sign

    Rookie & The Vet: How To Keep Up With Your Sponsor Renewals That Didn't Sign

    In a year of a global pandemic, we saw some renewals we could count on for years have a change in their business environment and situation where they couldn't renew this season.Understandable in a pandemic, but how can we make sure we get them back for...

    • 38 min
    Rookie & The Vet: Analyzing The Environment When Fans Come Back

    Rookie & The Vet: Analyzing The Environment When Fans Come Back

    There is a lot of guessing going on in sports. Will a vaccine get fans back? How will fans consume content? Will they want to come back to the games?This week on The Inches, we dive into a survey presented at a National Sports Forum session and the key...

    • 46 min
    Rookie & The Vet: Looking At The Opportunities In The Shutdown

    Rookie & The Vet: Looking At The Opportunities In The Shutdown

    With limited fans in our stadium, we've lost a lot of eyeballs and inventory in the sponsorship world.But with loss comes opportunity.This week on The Inches Rich and Nick dive into the opportunities we see in sponsorship despite the sports...

    • 40 min
    Rookie & The Vet: Driving Positivity Through Sponsorship In The Next Shutdown

    Rookie & The Vet: Driving Positivity Through Sponsorship In The Next Shutdown

    All indications point to another shutdown. This will again hugely affect our team and sponsors.This time around though, we are a bit more prepared to weather the storm. This week we dive into how you can authentically integrate your sponsors into...

    • 33 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

txjc9 ,

Great Stuff

Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it

Alex Ruxlow ,

Thankful for this podcast

This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.

Keep up the excellent work, gentleman!!

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