83 episodes

Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.

The Inches Nick Lawson

    • Business
    • 5.0, 7 Ratings

Welcome to The Inches, a podcast that looks at how digital is changing sports sponsorship & marketing game. Hosted by Nick Lawson, co-founder of SQWAD Sports Inc.

    Rookie & The Vet: How To Communicate Your Activations Correctly To Your Fans

    Rookie & The Vet: How To Communicate Your Activations Correctly To Your Fans

    With games coming back it will be more important than ever to pull fans back into the attention of our sponsors.But what is the best way to communicate with our fans to ensure they engage with our activations?Thanks to a listener question, this week we...

    • 41 min
    Rookie & The Vet: How to properly upsell your assets to sponsors

    Rookie & The Vet: How to properly upsell your assets to sponsors

    The easiest customers to sell to are your current customers. They know (hopefully) that you can bring value and have built trust in your product.But what is the best way to upsell them on new assets?This week on The Inches Rich & I jump into how you...

    • 36 min
    Rookie & The Vet: The 14 Sports Sponsorship Sales Commandments Pt. 2

    Rookie & The Vet: The 14 Sports Sponsorship Sales Commandments Pt. 2

    Continuing from last week, we dive into Rich Franklin's 14 sports sponsorship sales commandments 8-14 to finish the list off.This is a perfect time to get back to our sales roots and help build our portfolio of skills as we dive into the renewal &...

    • 34 min
    Rookie & The Vet: The 14 Sports Sponsorship Sales Commandments Pt. 1

    Rookie & The Vet: The 14 Sports Sponsorship Sales Commandments Pt. 1

    I brought Rich onto The Inches Podcast because of his experience in sponsorship sales over a 30 year career. The nuggets he gave me every time I walked into his office to chat were game-changing.As we look at the change in the industry today, it is so...

    • 40 min
    Rookie & The Vet: How Video & Nostalgia Can Bring Value To Your Sponsors

    Rookie & The Vet: How Video & Nostalgia Can Bring Value To Your Sponsors

    With no live games, we need to find ways to keep fans engaged and connected with our sponsors.Video is a huge part of the way our fans consume and can be extremely valuable for our sponsors. Sponsors are dropping major dollars on YouTube ads.This week...

    • 33 min
    Rookie & The Vet: The Next 100 Days In Sponsorship

    Rookie & The Vet: The Next 100 Days In Sponsorship

    When the shutdown first hit we did a 90 Day Sponsorship Plan episode to share how you can come out on top and survive with your sponsors.We're 100 days into the sports shutdown. SO Rich & I thought it would be best to follow up.This week on The...

    • 45 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

txjc9 ,

Great Stuff

Nick and Rich are 2 sponsorship vets that know their stuff. This podcast is a must subscribe and listen to anyone in the business are wanting to learn more about it

Alex Ruxlow ,

Thankful for this podcast

This podcast has taught me more than I could’ve imagined. I listen in-depth to every episode and enjoy the knowledge these two producers provide.

Keep up the excellent work, gentleman!!

Top Podcasts In Business

Listeners Also Subscribed To