A podcast for marketers in the industrial and manufacturing sector hosted by two marketers who do it every day for industrial companies.
Ep 41 - Your Customers’ Many Jobs to be Done w/ Tony Gunn (MTDCNC Global)
Tony Gunn drops in and talks with Matt and MJ about empathy, thinking outside the box, and understanding the man jobs of your customer.
Ep 40 - How I Built this Industrial Podcast w/ Chris Luecke (The Manufacturing Happy Hour)
Chris Luecke from the Manufacturing Happy Hour drops by to talk with Matt and MJ about podcasting in the industrial space and how we was able to create one of the most influential podcasts in manufacturing. He talks content approach, starting small and scaling, how his marketing team took a hands off approach, and making more entertaining content in a vertical that is begging for more creativity.
Ep 39 - Can You Run Industrial Demand Gen on $3k per Month?
Matt and MJ ring in the new year (sorry) by wondering aloud if some of the hallmarks of industrial marketing will fall by the wayside after industrial companies proved they could survive without them in 2020. Among the topics they talk about include if trade shows will "come back", why haven't industrial companies been able to build successful communities (and does that change this year), and if the "demand gen" approach to marketing breaks through in manufacturing, and if you can successfully do demand gen on a limited budget.
Ep 38 - The Neglected Part of Your Funnel w/ Mike K. Tatum (Survey Monkey)
Mike K. Tatum joins Matt and MJ to dive deep into lead nurturing tactics. Mike breaks down how to get your first nurture started, the smart way to build your lead nurture out (hint: you're overcomplicating it), useful vs. useless touches, and how to map an effective nurture to your sales cycle. He also details the business impact of lead nurturing, including how he used nurture campaign to increase new customer acquisition by over 700%.
Ep 37 - The Winding Road from Industrial Sales to SaaS CMO w/ Dave Karr (Klyck.io)
Dave Karr joins MJ and Matt to talk his career journey and advising industrial marketers on sales enablement and executive buy-in. Dave recounts his transition from sales at GE to overhauling the marketing program at regional juggernaut Mayer Electric, and then making the switch to nimble SaaS startup Klyck. He also talks professional development, owning the voice of customer, and casting vision in the key areas within an organization.
Ep 36 - Playing Offense vs. Defense in Marketing w/ Jen Hartmann (John Deere)
Jen Hartmann, Director of Social Media and Public Relations for John Deere, joins Matt & MJ to discuss John Deere's approach to social media and public relations and how they play offense and defense using both programs. She discusses cultivating media relationships, structuring your social media strategy around active listening, organic vs. paid social activities, and how John Deere activates (and observes) their users across channels.
Customer ReviewsSee All
SUPER helpful tools & stories
This information is priceless. I have an engineering background and am just starting out in a product management role at a smb- the experiences and tools you have synthesized here are answering all the questions I had, and all the questions I didn’t know I had.
Ep 22 is my favorite so far (been skipping around a bit), I really like the evolution story of your content approaches. Since I’m starting with no experience, at a company that is trying to do digital marketing for the first time, I found it super relatable to hear about how you started, iterated, and what you learned from each phase. Thank you!!🙂
The mfg sector needs more of this
MJ and Matt are voices the manufacturing sector needs. A super sharp duo bringing in a variety of great marketing minds in their interviews. Highly recommended.
Industrial Marketer Show
Good subject content and beneficial to manufacturers selling into the industrial distribution channel. However the length of the podcast is too long and the audio quality needs major improvement.