New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman The Influence Factor by The Influencer Marketing Factory

Join Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as he hosts Lia Haberman, adjunct professor at UCLA and advisor for brands, in this week’s podcast episode. The duo discusses all the latest social media news, from Instagram discontinuing its livestream shopping on its app, to Super Bowl's influencer cameos, passing by TikTokers vs YouTubers' follower bases and new social media users' behaviors.

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Show Notes:

(01:00) Lia's background

(04:30) Pieces of Advice For Creators

(06:45) Instagram Kills Livestram Shopping on Its App

(13:45) META Monthly Verified Subscription

(19:00) Social Media Changing Users' Behaviours

(20:20) Instagram Channels

(25:00) Super Bowl's celebs vs influencers

(30:00) Horizontal vs Vertical formats on social media

(33:10) Selling via livestream

(35:30) Will TikTok Ever Move to Horizontal?

(38:00) TikTokers vs YouTubers' Follower Base

(43:00) Influencers and Creators Trips