Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji‪)‬ The Influence Factor by The Influencer Marketing Factory

In this week's podcast episode, Paul Bakaus, Head of Creators at Koji, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to delve into a wide range of topics related to the Creator Economy.

From social commerce and consumption trends to content ecosystems and tools of the trade, the duo shares their insights and perspectives on the latest trends shaping the industry.

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Show Notes:

(01:55) - Paul's career journey

(06:00) - Distribution and monetization challenges

(08:48) - Building developer tools with Google

(11:51) - Content ecosystems

(14:25) - Concept behind Koji

(16:08) - Ideal customer profile

(18:10) - Content and e-commerce tools for professionals

(22:12) - Current Challenges in social commerce

(25:16) - Thoughts and predictions for AI

(31:19) - Content volume versus consumption

(34:50) - Creator economy standing 

(38:30) - Accelerate tools for Creators