The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan The Influence Factor by The Influencer Marketing Factory

On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.

Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.

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Show Notes:

(01:07) - Brendan's career background

(07:11) - SXSW conference takeaways

(11:08) - Building habits and processes around posting on social

(16:19) - Cultivating engagement and visibility

(19:40) - Usability of ChatGPT

(21:22) - Subscription model for social media

(28:09) - Creators directly monetizing their audiences

(30:00) - Brand partnerships

(36:30) - Influencer-created brands

(44:21) - Social connection platforms

(46:27) - Livestream shopping

(55:38) - Where you can find Brendan Gahan