Insider View of VidCon w/ Colin Hickey The Influence Factor by The Influencer Marketing Factory

Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, and Colin Hickey, Senior VP of Operations at VidCon, come together in the most recent episode of The Influence Factor podcast. Their discussion explores the past, present, and future of VidCon, a prominent event for creators, providing valuable insights into the event's evolution.



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Show Notes:

(01:14) - Colin’s career journey

(08:08) - What is VidCon

(13:28) - Monumental shifts in the event

(16:30) - Challenges associated with a large-scale Creator event

(18:49) - Expanding locations

(20:42) - A-List celebrity in attendance

(24:14) - 2023 Anaheim event teasers

(26:10) - YouTube activations

(28:19) - Creator ecosystem

(31:00) - Building stronger relationships

(34:50) - Looking ahead