32 min
What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal) The Influence Factor by The Influencer Marketing Factory
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- Marketing
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(00:41) - Collette’s journey
(04:40) - Discerning exceptional talent
(06:55) - Developing resonant messaging
(11:28) - Marrying content and commerce
(15:28) - Blueprint for e-commerce
(17:47) - Insights from BravoCon event
(22:04) - Innovations with branded microsites
(27:32) - Anticipating the future of advertising
Check out some of our previous episodes:
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Check out some of our previous episodes:
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify
🚀 Start Your Next Influencer Marketing Campaign: https://timf.io/IMFnow
🎙️ Want to be a guest? Apply here
Show Notes:
(00:41) - Collette’s journey
(04:40) - Discerning exceptional talent
(06:55) - Developing resonant messaging
(11:28) - Marrying content and commerce
(15:28) - Blueprint for e-commerce
(17:47) - Insights from BravoCon event
(22:04) - Innovations with branded microsites
(27:32) - Anticipating the future of advertising
Check out some of our previous episodes:
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Check out some of our previous episodes:
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
Retaining Influence w/ Conor Begley (CreatorIQ)
Creator Economy Insights Unveiled w/ Matt Navarra
Influencer Activations that Drive Results w/ James Creech (Brandwatch)
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Insider View of VidCon w/ Colin Hickey
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)
Swipe Right on OkCupid Success w/ Michael Kaye
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan
Decoding the Secrets of the Creator Economy w/ Avi Gandhi
The Art of Social Media Creativity w/ Jon Youshaei
Exploring the Influence and Impact of Reddit w/ Will Cady
Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)
New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman
Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)
Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)
32 min