5 episodes

The Influencer Marketing Hub is a weekly podcast covering the influencer marketing industry. Each episode I talk with topic experts about the industry - the business, the tech, the key themes and the media coverage. We look at what's making the news; where it's being reported and why; we then offer a blend of thoughtful analysis. We also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. I'm Scott Guthrie an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called me "the leading voice of influencer marketing". Maria Cadbury of We are Spring has labelled me a "leading authority on influencer marketing". Take a listen and decide for yourself.

The Influencer Marketing Lab Scott Guthrie

    • Marketing
    • 5.0 • 1 Rating

The Influencer Marketing Hub is a weekly podcast covering the influencer marketing industry. Each episode I talk with topic experts about the industry - the business, the tech, the key themes and the media coverage. We look at what's making the news; where it's being reported and why; we then offer a blend of thoughtful analysis. We also dig into the big business themes surrounding influencer marketing. Influencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no exception. The industry is plagued by negative media headlines, charges of influencer fraud, a lack of transparency, and a perception that success is difficult to measure. This podcast gives marketers and business owners the lowdown on this fast-growth sector. I'm Scott Guthrie an independent influencer marketing consultant, conference speaker, guest university lecturer, top 10 blogger, and media commentator. World-renowned marketer Mark W. Schaefer has called me "the leading voice of influencer marketing". Maria Cadbury of We are Spring has labelled me a "leading authority on influencer marketing". Take a listen and decide for yourself.

    What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein

    What 2020 influencer marketing can learn from 1999 Digital with Guild and Econsultancy founder, Ashley Friedlein

    Episode 3 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott...

    • 42 min
    Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis

    Evolution of storytelling formats with The Fifth's, MD, Oliver Lewis

    Episode 2 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott...

    • 39 min
    Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin

    Think alpha consumers, not micro influencers - with Golin EVP, Executive Director Jim Lin

    Episode 1 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing. This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.After an...

    • 36 min
    Influencer Marketing Lab trailer (short version)

    Influencer Marketing Lab trailer (short version)

    Podcast description: Influencer Marketing LabInfluencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no...

    • 47 sec
    Influencer Marketing Lab trailer

    Influencer Marketing Lab trailer

    Podcast description: Influencer Marketing LabInfluencer marketing works. The sector has grown x20 in the last five years and is now valued at $10 billion dollars. But growth spurts are often accompanied by growing pains. Influencer marketing is no...

    • 1 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

Gabby2218 ,

Very easy listening and snappy facts

The maiden episode was a winner. Great rapport between host and guest and really insightful. The conversation was very substantive. I’m waiting on another drop. Keep the bar high.

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