The Influencer Marketing Podcast

Paiame Shalalvand
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  • MARKETING
  • UPDATED WEEKLY

The Influencer Marketing Podcast delves into the latest insights on branding, PR, and influencer marketing trends. We bring you strategies, trends, and insights directly from industry experts. Hosted by Paiame Shalalvand, Co-founder of Scope.

  1. 12/18/2024

    Cutout 10: Crafting winning content for Meta

    Join us for an insightful episode with Daniel, a Meta advertising expert, who shares his extensive knowledge and unique approach to creating effective ad content. He reveals the best setups for impactful content on the platform and offers essential tips for mastering Meta ads. Tune in for practical insights from an experienced professional who has tested and refined strategies that truly work.

    8 min

  2. 12/12/2024

    Cutout 9: How local businesses can start influencer collaborations

    In this cutout, Sabrina explores influencer marketing for small local businesses such as restaurants and hotels. She offers insights on initiating influencer collaborations, finding and connecting with the right influencers, and establishing impactful partnerships. Tune in to discover practical tips for leveraging influencer marketing to enhance your local business.

    5 min

  3. 12/04/2024

    Cutout 8: Harnessing storytelling to keep brands relevant

    In this cutout, Katie Stoller, a seasoned influencer marketing expert, shares how effective storytelling maintains brand relevance. Dive into her experiences with major brands and explore current and future trends in the industry. Tune in for key insights from a top professional in influencer marketing.

    6 min

  4. 12/02/2024

    Cutout 7: Mastering co-collection strategies with influencers: practical tips from Anouk

    In this cutout, listen to Anouk discuss the essentials of creating co-collections with influencers. Learn dos and don’ts, common pitfalls, and the benefits of these collaborations. Packed with practical advice, this highlight is perfect for brands looking to leverage influencer partnerships effectively. Tune in for actionable insights.

    9 min

  5. 11/21/2024

    Cutout 6: Exploring the Future of Influencer Marketing with Expert Insights from Asia

    In this cutout, join Josh as he explores how Asian markets are reshaping influencer marketing. Discover the future trends and what Western brands can learn from the East, from live shopping innovations to new consumer engagement strategies. Gain insights into global digital marketing shifts in this brief highlight.

    6 min

  6. 11/14/2024

    Cutout 5: Navigating influencer marketing with Taryn: strategies and future trends

    In this cutout edition episode, join Taryn—an influencer and entrepreneur—as she shares her best practices for engaging with creators, evaluating them effectively, and her take on live shopping. Discover her insights on the future of influencer marketing and the emerging trends poised to transform the industry.

    4 min

  7. 11/07/2024

    E38 - Unveiling the best attribution models for influencer marketing with Andreea

    Join us in this enlightening episode as Andreea dives into the three main attribution models for influencer marketing. She’ll provide a detailed walkthrough, complete with screen sharing, to explain how each model functions and determine which one best suits different marketing needs. Tune in to gain a deeper understanding of how to effectively track and measure the impact of your influencer campaigns.

    47 min

  8. 10/31/2024

    E37 Dominik - The pitfalls of relying on discount codes

    Join us as Dominik, with extensive experience from top direct-to-consumer brands, dives into the pitfalls of using discount codes with influencers. In this episode, he explores alternative promotional tactics that don’t rely on codes and shares effective strategies for collaborating with influencers without them. Tune in to discover a wealth of insights on enhancing your influencer partnerships.

    35 min
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About

The Influencer Marketing Podcast delves into the latest insights on branding, PR, and influencer marketing trends. We bring you strategies, trends, and insights directly from industry experts. Hosted by Paiame Shalalvand, Co-founder of Scope.

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