The Influencer Playbook in Fashion Marketing

Paul O’Neill, Head of Creator Programs at Zalando, joins Janine Matos to explore how influencer collaborations, storytelling, and data come together to shape modern fashion marketing.

Paul explains how Zalando works with hundreds of creators across global campaigns, creating content in different styles and voices to inspire customers fashion and beauty choices.

The conversation also looks at how Zalando is building a stronger creator community through special events that creators develop new skills.

Paul touches on the importance of balancing bold ideas with pragmatic solutions and his“Pieces of Me” represent a focus creativity, career choices and a thirst for adventure.

To find out more about careers like Paul’s visit jobs.zalando.de