The Influencer's Edge Podcast with Speaker Paul Ross

Speaker Paul Ross
  • 5.0 (13)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

The Influencer’s Edge Podcast is specifically for sales professionals, sales managers, entrepreneurs, and influencers who are committed to achieving results beyond what they are used to getting through using “outside the box” cutting edge concepts, tools, and tactics. Our innovative experts pull back the curtains and show you how to use their very latest breakthroughs to get beyond where you wanted to go and crush your competition in the process!

  1. 5D AGO

    The Truth About Influencer Marketing: Fake Engagement vs. Real ROI, With Sarah Saffari

    Influencer marketing can drive massive growth — or quietly drain your budget if you’re partnering with the wrong creators. In this episode, Sarah Saffari breaks down how brands can instantly identify fake engagement, spot inauthentic audiences, and predict campaign performance before spending a dollar. We dive into the data-driven strategies behind choosing creators who actually influence buying decisions instead of just looking popular online. You’ll learn how to evaluate creators beyond vanity metrics, recognize the biggest red flags in influencer partnerships, and scale campaigns that generate real ROI, real trust, and real sales. Whether you’re a brand owner, marketer, agency, or entrepreneur, this conversation will completely change the way you look at influencer marketing. Tune in to hear Sarah’s thoughts on: How can you predict results before running an influencer campaign? How can brands instantly detect inauthentic engagement? What type of influencers are the most likely to provide positive ROI? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-1{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://www.influencernexus.com Social Media LinkedIn .fusion-body .fusion-builder-column-0{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-0 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-0{width:100% !important;order : 0;}.fusion-builder-column-0 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-1{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post The Truth About Influencer Marketing: Fake Engagement vs. Real ROI, With Sarah Saffari first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    33 min

  2. MAY 5

    Why Your Best Sales Moments Aren’t Scalable (Yet), With Judy Tsuei

    Most founders and sales leaders have spent years building powerful instincts—how to read a room, build trust quickly, and know when to push or hold. But that hard-won insight stays trapped in their heads, nowhere in their systems, and nowhere their teams can access or replicate. In this conversation, Judy Tsuei breaks down how unconscious identity patterns shape sales behavior, why top performers close from a neurological state most people never intentionally cultivate, and how to extract the invisible methodology behind your best sales moments so it becomes teachable, scalable, and truly yours. This isn’t about scripts or surface-level tactics. It’s about understanding influence as identity. You’ll walk away with a new lens on how you sell—and a clear starting point for identifying and shifting your own unconscious sales patterns. Tune in to hear Judy’s thoughts on: You talk about a “hidden code” behind every sales conversation—what is actually happening beneath the surface that most founders completely miss? So many founders know what to say in sales, but still struggle to convert—what internal patterns or identity blocks are usually getting in the way? How does nervous system regulation show up in real-time during a sales conversation, and what does it look like when someone is unintentionally operating from dysregulation? For someone listening who feels like they’re constantly “leaving influence on the table,” what’s the first shift they can make to start showing up with more confidence and authority? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-2{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Invitation From Our Guest Gain access to Judy Tsuei’s Executive Inner Blueprint Profile: https://inner-blueprint-reveal.lovable.app @media only screen and (max-width:1024px) {.fusion-title.fusion-title-3{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://www.judytsuei.com Social Media LinkedIn Instagram .fusion-body .fusion-builder-column-1{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-1 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-1{width:100% !important;order : 0;}.fusion-builder-column-1 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-2{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post Why Your Best Sales Moments Aren’t Scalable (Yet), With Judy Tsuei first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    44 min

  3. APR 28

    Hidden Profit Leaks: How to Fix Them Without Working More, With Todd Krause

    Most business owners assume they need to work harder, sell more, or hustle longer to grow revenue. But often, the real problem is hidden inside the business itself—broken systems, unclear communication, inefficient processes, and leadership gaps that quietly drain time, energy, and profit. Todd Krause uncovers the hidden profit leaks that keep businesses stuck and explores how smarter systems, stronger leadership, and better team alignment can increase profitability without adding more hours to your day. You’ll learn how to identify operational bottlenecks, reduce overwhelm, improve accountability, and create a business that runs more efficiently and sustainably. Whether you’re an entrepreneur, business owner, or team leader, this conversation is packed with practical insights and actionable strategies you can start implementing immediately. Tune in to hear Todd’s thoughts on: What are the most common “profit leaks” you see in businesses today? Why do so many business owners feel stuck even when revenue is growing? How can leaders build a business that runs without their constant involvement? What role does company culture play in profitability and performance? What are simple systems every business should have to scale effectively? What is one immediate change a business owner can make to improve results this month? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-4{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Invitation From Our Guest Discover Todd’s free resource: “The Profit Leak Assessment” — a simple tool that helps business owners quickly identify gaps in their leadership, systems, and operations that may be limiting growth. Uncover immediate opportunities to improve profitability and performance in your business. https://silversunconsulting.com @media only screen and (max-width:1024px) {.fusion-title.fusion-title-5{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://www.silversunconsulting.com Social Media LinkedIn Instagram Facebook YouTube .fusion-body .fusion-builder-column-2{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-2 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-2{width:100% !important;order : 0;}.fusion-builder-column-2 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-3{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post Hidden Profit Leaks: How to Fix Them Without Working More, With Todd Krause first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    25 min

  4. APR 21

    How to Use Artful Intelligence to Scale Your Storytelling Influence, With Park Howell

    Storytelling was the very first technology that evolved us from cavemen to consumers. Stories are how you overcome AI slop, and turning AI into Artful Intelligence is how you scale the impact of the stories you tell for influence, persuasion and respect. Park Howell tells you how to wield the And, But, Therefore (ABT) narrative framework to make all of your messages land right the first time, every time, and how to use the StoryCycle Genie® to massively grow your engagement and impact. Tune in to hear Park’s thoughts on: What is the ABT and how/why does it work? Can you demonstrate how I would build a focused message for my show using the ABT, so that my audience can do the same for their brand? Why is the ABT at the core of the StoryCycle Genie®, the only AI-driven (artful intelligence), narrative-native platform that helps you find and craft the story that only you can tell? How can people test the strength of their brand story for free, right now? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-6{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Invitation From Our Guest Test the strength of your brand story for free: https://www.storycyclegenie.ai/brand-story-grader. Get a letter grade from A+ to F- and a 14-point storytelling assessment that you can use immediately to refine your brand story. @media only screen and (max-width:1024px) {.fusion-title.fusion-title-7{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://www.storycyclegenie.ai/ https://businessofstory.com/ Social Media LinkedIn X Instagram Facebook YouTube .fusion-body .fusion-builder-column-3{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-3 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-3{width:100% !important;order : 0;}.fusion-builder-column-3 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-4{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post How to Use Artful Intelligence to Scale Your Storytelling Influence, With Park Howell first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    31 min

  5. APR 14

    The Invisible Factors That Make People Buy (or Walk Away), With Shane Barker

    Why do customers choose one brand over another — even when everything looks similar? Shane Barker reveals the hidden factors that drive buying decisions, and how small shifts in trust, perception, and reviews can dramatically impact revenue. Learn how to turn more visitors into customers without increasing your traffic. Tune in to hear Shane’s thoughts on: What are the “invisible factors” that actually influence whether someone buys or walks away? Why do you believe most businesses focus too much on traffic instead of conversion? What are they missing? How do reviews and trust signals shape buyer psychology, especially in competitive markets like Amazon? Can you share a real example where fixing a small conversion issue led to a significant increase in revenue? What are the most common “conversion leaks” you see businesses overlook? If a business wants to increase sales without increasing ad spend, where should they start first? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-8{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://shanebarker.com/ https://tracefuse.ai/ Social Media LinkedIn X Instagram .fusion-body .fusion-builder-column-4{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-4 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-4{width:100% !important;order : 0;}.fusion-builder-column-4 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-5{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post The Invisible Factors That Make People Buy (or Walk Away), With Shane Barker first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    23 min

  6. APR 9

    Rehumanizing the Workplace: Why Servant Leadership Matters More Than Ever, With Scott Doggett

    In a time when burnout and disengagement are at an all-time high, Scott Doggett brings a refreshing and practical perspective on leadership. In this episode, we dive into the power of servant leadership and why rehumanizing the workplace is more critical than ever. Scott shares how a simple shift—seeing people as “priceless”—can elevate leadership, strengthen culture, and create meaningful, lasting impact. Expect actionable insights you can apply to improve performance, relationships, and results in every area of your life. Tune in to hear Scott’s thoughts on: What inspired you to write Priceless! and start the National Academy of Leadership Development? What does it really mean to see people as “priceless,” and how does that change leadership? Why do you believe servant leadership is so important today? You call this a movement. What is the Priceless leadership movement, and what are you building through the Academy? Why do you think workplaces need to be rehumanized right now? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-9{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Invitation From Our Guest This short tool helps leaders better understand their leadership style and identify practical ways to build a more people-first culture. Listeners can take a free Priceless Leadership self-assessment at www.NationalALD.com/assessment   @media only screen and (max-width:1024px) {.fusion-title.fusion-title-10{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://www.nationalald.com/ Social Media LinkedIn X .fusion-body .fusion-builder-column-5{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-5 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-5{width:100% !important;order : 0;}.fusion-builder-column-5 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-6{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post Rehumanizing the Workplace: Why Servant Leadership Matters More Than Ever, With Scott Doggett first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    25 min

  7. MAR 24

    From Startup to $50M: Scaling, Hiring, and Staying in the Game, With Alexander Johnson

    In this episode, we sit down with Alexander Johnson, founder of Mixt Solutions, a company he’s scaled to $50 million in revenue and a 50-person team. We talk about what it really takes to grow a business over a decade — from hiring and leadership to adapting in a constantly changing landscape. Alexander also shares insights on starting and scaling with limited capital, and the mindset required to build something that lasts. If you’re serious about growth, this is a conversation you don’t want to miss. Tune in to hear Alexander’s thoughts on: How did you start your company and scale it to where it is today? Why do you think most people fail to start a business, ever when they really want to? Why do most teams never grow? How did you find your market and continue to innovate? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-11{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: www.MixtSolutions.com Social Media LinkedIn .fusion-body .fusion-builder-column-6{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-6 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-6{width:100% !important;order : 0;}.fusion-builder-column-6 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-7{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post From Startup to $50M: Scaling, Hiring, and Staying in the Game, With Alexander Johnson first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    30 min

  8. MAR 17

    Listen to Your Body: The Key to Sustainable Success, With Koya Webb

    What if the answers you’ve been searching for have been in your body all along? In this episode, Koya Webb explores how tuning into your body’s signals can shift you out of burnout and into a more aligned, sustainable way of living and leading. Koya shares how daily rituals, nervous system awareness, and embodied self-listening can help you reconnect with your inner wisdom—without striving for perfection. You’ll learn how to create simple, supportive practices that fit into real life while building a foundation of clarity, regulation, and intentional living. If you’re feeling stretched thin or disconnected, this conversation will show you how to slow down, listen deeper, and lead from a place of true alignment. Tune in to hear Koya’s thoughts on: What does it really mean to “listen to your body,” and why is this so essential in today’s fast-paced culture? You talk a lot about rituals over routines—what’s the difference, and why does it matter for wellbeing? How does the nervous system influence our energy, focus, and decision-making on a daily basis? What are some simple rituals people can start today to feel more grounded and supported? Can you share how your own healing journey shaped Wellbeing Rituals and the Life Book companion? How can people move from burnout and survival mode into a more intentional, regulated life—without overhauling everything at once? And much, much more! @media only screen and (max-width:1024px) {.fusion-title.fusion-title-12{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Invitation From Our Guest If this conversation resonated, you can pre-order Koya’s book Wellbeing Rituals and start building the clarity you need to thrive. https://www.koyawebb.com/wellbeing-rituals-book When you order now, you’re not just reading the book, you’re stepping into a new way of living. __________________________________________________________________ Receive the Life Book Companion—a guided workbook designed to help integrate the practices from Wellbeing Rituals— provided instantly with the pre-order of the book. Visit: https://www.koyawebb.com/wellbeing-rituals-book to access the gift and begin building personalized rituals for everyday life today. @media only screen and (max-width:1024px) {.fusion-title.fusion-title-13{margin-top:30px!important; margin-right:!important;margin-bottom:30px!important;margin-left:!important;}} Connect With Our Guest Website: https://koyawebb.com Social Media @koyawebb .fusion-body .fusion-builder-column-7{width:100% !important;margin-top : 0px;margin-bottom : 70px;}.fusion-builder-column-7 > .fusion-column-wrapper {padding-top : 0px !important;padding-right : 0px !important;margin-right : 1.92%;padding-bottom : 0px !important;padding-left : 0px !important;margin-left : 1.92%;}@media only screen and (max-width:1024px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}}@media only screen and (max-width:640px) {.fusion-body .fusion-builder-column-7{width:100% !important;order : 0;}.fusion-builder-column-7 > .fusion-column-wrapper {margin-right : 1.92%;margin-left : 1.92%;}} .fusion-body .fusion-flex-container.fusion-builder-row-8{ padding-top : 0px;margin-top : 0px;padding-right : 0px;padding-bottom : 0px;margin-bottom : 0px;padding-left : 0px;} The post Listen to Your Body: The Key to Sustainable Success, With Koya Webb first appeared on The Influencer's Edge Podcast with Speaker Paul Ross.

    37 min
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5
out of 5
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About

The Influencer’s Edge Podcast is specifically for sales professionals, sales managers, entrepreneurs, and influencers who are committed to achieving results beyond what they are used to getting through using “outside the box” cutting edge concepts, tools, and tactics. Our innovative experts pull back the curtains and show you how to use their very latest breakthroughs to get beyond where you wanted to go and crush your competition in the process!

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