58 episodes

Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

The Influential Agent with Amber Joy Influential Agent

    • Business
    • 5.0 • 14 Ratings

Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

    Facebook Changes Policy on Real Estate Listings

    Facebook Changes Policy on Real Estate Listings

    Did you get an email that said "Facebook Changes Policy on Real Estate Listings". 

    What does it mean and what do you need to know? Let's talk about it.

    Official announcement from Facebook: https://www.facebook.com/business/help/492940666175475

    Facebook for Real Estate Businesses:
    https://www.facebook.com/business/industries/real-estate



    REAL ESTATE TRAINING EVOLVED:

    The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com

    __________

    COACHING:

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://getreferrals.influentialagent.com/free-training

    Digital Training Experience - https://digitaltrainingexperience.com

    __________

    Say hi on social:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 29 min
    The End of Pop-Bys 😱😱😱

    The End of Pop-Bys 😱😱😱

    Are you still doing pop-by's or being told you SHOULD do pop-bys in order to get more business? In this video, I am going to talk about Why You Should NEVER do another real estate pop by again and what to do instead…



    REAL ESTATE TRAINING EVOLVED:

    The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com

    __________

    COACHING:

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://getreferrals.influentialagent.com/free-training

    Digital Training Experience - https://digitaltrainingexperience.com

    __________

    Say hi on social:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 58 min
    How to Plan a Successful Real Estate Branding Photo Shoot From Start to Finish

    How to Plan a Successful Real Estate Branding Photo Shoot From Start to Finish

    FREE PHOTOSHOOT GUIDE: https://influentialagent.clickfunnels.com/photo-tips-tricks   

    Hey, Influencers!   

    In today’s episode, I’m going to talk about how to plan a successful real estate branding photoshoot from start to finish.    We all know that in real estate your personal branding is an essential aspect of your real estate business.    

    How essential?   

    Your personal branding weaves its way into pretty much everything piece of real estate marketing that you put out there in the real AND digital world.    Now, what I hear a lot from real estate agents that reach out is…   “I know I need new headshots, but what are branding shots?”   “What are lifestyle shots?”.    

    So there are a lot of questions about how to plan a photoshoot.  I cannot stress this enough... branding yourself as a realtor is an ongoing process.  I heard this at a convention and it has stuck with me.  “You don’t attract what you want, you attract what you are.”    To me, this is the essence of how to make your branding so powerful.     



    REAL ESTATE TRAINING EVOLVED:

    The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com

    __________

    COACHING:

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://getreferrals.influentialagent.com/free-training

    Digital Training Experience - https://digitaltrainingexperience.com

    __________

    Say hi on social:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 11 min
    The 4 Best Ways to Get More Real Estate Listings

    The 4 Best Ways to Get More Real Estate Listings

    Hey, Influencer! Ready for some real estate agent training?

    Wanna get more listings?

    Don’t worry, this is for everyone, real estate experts and novices alike.

    It’s Amber Joy and I wanted to drop a little real estate coaching on you.

    In this video, I’m going to talk about The 4 best ways to get more real estate listings. And it’s not going to be about just giving you real estate scripts.

    This an earnest look at how to get real estate leads. Lead generation for listings has subtle nuances than most lead gen strategies. When you begin your journey understanding how to get listings, then your real estate marketing plan takes on a new life.

    So let’s get listings for your real estate business! It all starts with a great listing presentation… said no top agent ever!

    Lol.

    As I travel around the nation (via Zoom), talking to top real estate agents, listings are always their focus. So how can a realtor bring in more listings?

    In this video, I’m dropping 4 powerful ideas to get more real estate listings. So, are you looking to become more of a listing agent?

    Are you looking to go on more listing appointments?

    It is definitely true that the more listings you have the more in control of your business you feel. Let me ask it a different way…

    Which would you rather deal with, 10 listings a month or 10 buyers a month?

    I love talking about real estate strategies and being in the real estate training space. It allows me to bring you some stellar ideas that will up your listing strategies game.


    REAL ESTATE TRAINING EVOLVED:

    The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com

    __________

    COACHING:

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://getreferrals.influentialagent.com/free-training

    Digital Training Experience - https://digitaltrainingexperience.com

    __________

    Say hi on social:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 6 min
    4 Major Internet Lead Generation Mistakes Real Estate Agents Need to Avoid

    4 Major Internet Lead Generation Mistakes Real Estate Agents Need to Avoid

    Internet lead generation mistakes are never a good thing, but if you are actively lead generation then they are bound to happen!    

    And while most of them are a part of growing, and learning what not to do.. 

    There are some that should just be avoided altogether.  

    So, let's get all the lead generation mistakes on the table.  

    That way you are in the clear on how to generate leads & how to incorporate some truly effective lead generation strategies.  Oh, I almost forgot, just so we are clear…  

    We are talking about real estate lead generation or “lead gen” as the cool kids like to call it.  It is so important to your real estate business because the truth is simple…  

    If you don’t have leads, nothing else matters!  

    Sometimes, I’ll have agents push back and ask, “what about a website, business cards, listing presentation?”, and I need to let them know that NOTHING ELSE MATTERS IF YOU DON’T HAVE LEADS.   

    Are you looking for real estate leads? Then sales lead generation is going to pretty important in order for you to close more sales.    My goal is to always be looking for ways to help you get more real estate leads, and lead generation tutorials like this one will do just that.  

    We are in this constant search for tools for lead generation, and while you can find some great lead generation tools.    I want to make sure that you are finding the right ones.  So, let’s dive into some lead generation for 2021!  

    Because while you think you are in real estate, after watching this video you are going to discover that you are in the lead generation business.    Where are all my real estate agents at?  If you are looking for internet lead generation ideas, then let’s talk!  It is the thing I focus on the most because I have seen so many success stories with it.    

    But that doesn’t mean that I will discount non-digital (is that a word?) lead generation ideas.  I believe that as long as real estate lead generation ideas are scalable, trackable, and easy to implement then you should be considering them.  I hope you are ready to learn how to generate leads online. How to get leads online.  

    My hope for you is also that you are open to new lead generation techniques.    

    Because once you are then a whole new world of possibilities opens up!  

    Thanks for listening!  

    Amber Joy - Influential Agent  



    REAL ESTATE TRAINING EVOLVED:

    The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com

    __________

    COACHING:

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://getreferrals.influentialagent.com/free-training

    Digital Training Experience - https://digitaltrainingexperience.com

    __________

    Say hi on social:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 7 min
    6 Video Email Marketing Hacks for Realtors to Increase Open Rate

    6 Video Email Marketing Hacks for Realtors to Increase Open Rate

    Let me tell you…. I’m a huge fan of video email marketing.  But this won’t be a typical email marketing tutorial.  

    I wanted to start off by giving you some email marketing tips.  And it’s not like I’m gonna be sharing amazing email marketing apps or some mind-blowing new tactic to power up your email marketing business.    

    I wanted to start with some email marketing basics.  

    So. let’s begin with..  6 video email marketing Hacks for realtors to increase open rate  I’m sure I could have an entire email marketing course given how much there is to talk about.  I will probably go into more detail on topics like…  

    Email marketing copywriting, email marketing conversion rate, email marketing design, and the list goes on and on.  But it’s important to know that when you email marketing pieces to your database, they are getting your emails.   

    Even better if they are opening them, reading them, and responding to them!  Email marketing data for real estate is showing some pretty dismal open rates.  

    But we are going to fix that right up!  I’ve been fortunate to get to speak with, and learn from some next-level email marketing experts from email marketing eCommerce to people that email hundreds of thousands of people each and every single month!  



    REAL ESTATE TRAINING EVOLVED:

    The Digital Training Experience is the program is for real estate entrepreneurs who are ready to build a highly successful business with effective models & systems, using the latest technology and marketing strategies: https://digitaltrainingexperience.com

    __________

    COACHING:

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://getreferrals.influentialagent.com/free-training

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://getreferrals.influentialagent.com/free-training

    Digital Training Experience - https://digitaltrainingexperience.com

    __________

    Say hi on social:

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 7 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

RTR Debbie ,

Great info!!

Influential Agent does an amazing job of presenting really practical ways to rehumanize our business! Love their podcast!

jadesroom ,

Great Content

and unlike many other podcasts, Jason and Amber do not promote themselves, their coaching, or their website every other minute.

Relax with Rachel ,

Found my new go to podcast

Thank you for putting this together for real estate listeners. I’m a new agent to Real Estate and find not everyone is always willing to share “what’s working” for them. I’ll be share your podcast to my brokers forum.
Thanks again!

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