56 episodes

Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

The Influential Agent with Amber Joy Influential Agent

    • Business
    • 5.0 • 11 Ratings

Welcome to the Influential Real Estate Marketing podcast where real estate entrepreneurs come to learn how to generate and convert more leads, increase revenue, and find more meaning. In every episode Amber Joy reveals how to implement the latest technology and lead generation systems, while sharing the marketing secrets and mistakes learned from consulting and speaking to agents across the country -- all in her signature easy-going, easy-to-understand style.

    How to Plan a Successful Real Estate Branding Photo Shoot From Start to Finish

    How to Plan a Successful Real Estate Branding Photo Shoot From Start to Finish

    FREE PHOTOSHOOT GUIDE: https://influentialagent.clickfunnels.com/photo-tips-tricks   

    Hey, Influencers!   

    In today’s episode, I’m going to talk about how to plan a successful real estate branding photoshoot from start to finish.    We all know that in real estate your personal branding is an essential aspect of your real estate business.    

    How essential?   

    Your personal branding weaves its way into pretty much everything piece of real estate marketing that you put out there in the real AND digital world.    Now, what I hear a lot from real estate agents that reach out is…   “I know I need new headshots, but what are branding shots?”   “What are lifestyle shots?”.    

    So there are a lot of questions about how to plan a photoshoot.  I cannot stress this enough... branding yourself as a realtor is an ongoing process.  I heard this at a convention and it has stuck with me.  “You don’t attract what you want, you attract what you are.”    To me, this is the essence of how to make your branding so powerful.     

    What are the real estate branding ideas that keep coming back to you time and time again?   What is the lifestyle that you want to portray?   Who is the ideal client that you are trying to attract?   Personal branding for real estate agents is a lot easier than most people think.  Real estate agent personal branding is all about beating a drum consistently.    

    This means you are branding your real estate business on a consistent basis.  The messaging, posts, photos, videos, etc should have a theme, idea, or message that tells your ideal client who you are and how you can best help them.    

    I have taught countless real estate training classes on branding… Branding for Realtors, Personal Branding for Real Estate Agents, and so on and so on, and in these classes I found a roadmap for an agent to have a successful photoshoot to maximize their personal branding for realtors.    

    Now the best part about looking at your real estate marketing with fresh eyes, when it comes to personal branding, is this: It doesn't have to be about real estate.    

    Doesn’t that blow your mind?    

    I had an agent who attended one of my branding for real estate agents classes and decided to make a food blog for his city.  He is now the go-to agent for the high-end homes in that city.    

    Why?   

    Because he had a consistent message of being the go-to expert for high-end restaurants.  And who do you think goes to high-end restaurants?    

    COACHING. 

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here:  https://influentialagent.clickfunnels.com/si-main-info FREE PHOTOSHOOT GUIDE:  https://influentialagent.clickfunnels.com/photo-tips-tricks

    • 11 min
    The 4 Best Ways to Get More Real Estate Listings

    The 4 Best Ways to Get More Real Estate Listings

    Hey, Influencer! Ready for some real estate agent training?

    Wanna get more listings?

    Don’t worry, this is for everyone, real estate experts and novices alike.
    It’s Amber Joy and I wanted to drop a little real estate coaching on you. In this video, I’m going to talk about The 4 best ways to get more real estate listings. And it’s not going to be about just giving you real estate scripts.This an earnest look at how to get real estate leads. Lead generation for listings has subtle nuances than most lead gen strategies. When you begin your journey understanding how to get listings, then your real estate marketing plan takes on a new life. So let’s get listings for your real estate business! It all starts with a great listing presentation… said no top agent ever! Lol. As I travel around the nation (via Zoom), talking to top real estate agents, listings are always their focus. So how can a realtor bring in more listings? In this video, I’m dropping 4 powerful ideas to get more real estate listings. So, are you looking to become more of a listing agent? Are you looking to go on more listing appointments? It is definitely true that the more listings you have the more in control of your business you feel. Let me ask it a different way… Which would you rather deal with, 10 listings a month or 10 buyers a month? I love talking about real estate strategies and being in the real estate training space. It allows me to bring you some stellar ideas that will up your listing strategies game. It is always my hope that you become the best real estate agent you can be. If this is the first video of mine that you are watching, then I want to let you know that I have other videos on different topics for Realtors® like lead generation, how to generate leads, getting online leads, real estate prospecting, and so much more. Let’s get to learning how to get listings. Now, if you are not here to learn about real estate listing leads or seller leads in real estate…. Um, I don’t know what to tell you. Perhaps check out some other videos listed below. But for those of you that are here to learn how to get listings welcome! One last thing I’d like to ask you… If you would like to have more videos done on how to get listings as a realtor please let me know in the comments. How to get listings as a real estate agent has been the one that a lot of agents have been asking for, so, it’s why I made this one. I’m also working on more videos about real estate leads for realtors. real estate leads for new agents, etc. While I also have other types of videos it seems like ya’ll find that the how-to videos that help you find leads for real estate agents are the most popular. After you watch this video, if you have any questions, just shoot me a DM on your preferred social media channel. Alright, Influencer, thanks for stopping by to learn how to get leads for real estate. COACHING. Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join. Serious inquiries only pls. Check out the details here: https://influentialagent.clickfunnels.com/si-main-info----------------------------------------------------------------------------------- Other Videos: Top 3 Fears About Making Videos and How to Overcome Them ►► https://youtu.be/ugDyrxWN2Ko How to Handle Criticism When Marketing Your Real Estate Business ►► https://youtu.be/3tAZsWbpe_c Answer These 2 Questions to Find Your Ideal Client in Real Estate ►► https://youtu.be/OUwsgwNaTow How To Make Professional Videos At Home Without Pro Gear! ►► https://youtu.be/RjaXNhT6t7Y Easily Know The Best Time to Post on Social Media for Real Estate Agents ►► https://youtu.be/QW1ZXsXjdtU --------------------------------------------------------------------------------

    • 6 min
    4 Major Internet Lead Generation Mistakes Real Estate Agents Need to Avoid

    4 Major Internet Lead Generation Mistakes Real Estate Agents Need to Avoid

    Internet lead generation mistakes are never a good thing, but if you are actively lead generation then they are bound to happen!    

    And while most of them are a part of growing, and learning what not to do.. 

    There are some that should just be avoided altogether.  

    So, let's get all the lead generation mistakes on the table.  

    That way you are in the clear on how to generate leads & how to incorporate some truly effective lead generation strategies.  Oh, I almost forgot, just so we are clear…  

    We are talking about real estate lead generation or “lead gen” as the cool kids like to call it.  It is so important to your real estate business because the truth is simple…  

    If you don’t have leads, nothing else matters!  

    Sometimes, I’ll have agents push back and ask, “what about a website, business cards, listing presentation?”, and I need to let them know that NOTHING ELSE MATTERS IF YOU DON’T HAVE LEADS.   

    Are you looking for real estate leads? Then sales lead generation is going to pretty important in order for you to close more sales.    My goal is to always be looking for ways to help you get more real estate leads, and lead generation tutorials like this one will do just that.  

    We are in this constant search for tools for lead generation, and while you can find some great lead generation tools.    I want to make sure that you are finding the right ones.  So, let’s dive into some lead generation for 2021!  

    Because while you think you are in real estate, after watching this video you are going to discover that you are in the lead generation business.    Where are all my real estate agents at?  If you are looking for internet lead generation ideas, then let’s talk!  It is the thing I focus on the most because I have seen so many success stories with it.    

    But that doesn’t mean that I will discount non-digital (is that a word?) lead generation ideas.  I believe that as long as real estate lead generation ideas are scalable, trackable, and easy to implement then you should be considering them.  I hope you are ready to learn how to generate leads online. How to get leads online.  

    My hope for you is also that you are open to new lead generation techniques.    

    Because once you are then a whole new world of possibilities opens up!  

    Thanks for listening!  

    Amber Joy - Influential Agent  

    COACHING. Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://influentialagent.clickfunnels.com/si-main-info  

    __________  

    RECOMMENDED TOOLS:  

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://influentialagent.clickfunnels.com/si-main-info  

     __________  

    TWEET THIS VIDEO:  https://ctt.ac/iffeb

    __________  

    Say hi on social: 

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 7 min
    6 Video Email Marketing Hacks for Realtors to Increase Open Rate

    6 Video Email Marketing Hacks for Realtors to Increase Open Rate

    Let me tell you…. I’m a huge fan of video email marketing.  But this won’t be a typical email marketing tutorial.  

    I wanted to start off by giving you some email marketing tips.  And it’s not like I’m gonna be sharing amazing email marketing apps or some mind-blowing new tactic to power up your email marketing business.    

    I wanted to start with some email marketing basics.  

    So. let’s begin with..  6 video email marketing Hacks for realtors to increase open rate  I’m sure I could have an entire email marketing course given how much there is to talk about.  I will probably go into more detail on topics like…  

    Email marketing copywriting, email marketing conversion rate, email marketing design, and the list goes on and on.  But it’s important to know that when you email marketing pieces to your database, they are getting your emails.   

    Even better if they are opening them, reading them, and responding to them!  Email marketing data for real estate is showing some pretty dismal open rates.  

    But we are going to fix that right up!  I’ve been fortunate to get to speak with, and learn from some next-level email marketing experts from email marketing eCommerce to people that email hundreds of thousands of people each and every single month!  

    Even though a lot of us have been emailing since we got our first AOL disc in the mail #Nostalgia there are still some things that make us feel like we are in an “email marketing for beginners” class.    

    Because let’s face it, email marketing for small businesses is not as easy as just typing something up and clicking send anymore!  There is email marketing HTML and email marketing ideas…  

    It feels like email marketing is the only job, knowing how to get the most out of your email marketing list is vital to your real estate business.    

    Why?  

    Because of something known as email marketing for lead generation.  We are not just sending emails just to send them.  We are wanting interaction! We are wanting responses!  

    Once you get into this email marketing world you are going to find some pretty awesome things!  In later videos, we will be covering email marketing layout, email marketing leads, email marketing metrics, email marketing newsletter, but today…  

    Today we are going to focus on how to increase email marketing open rates as part of the whole email marketing process!  I hope you take this knowledge and add it to your email marketing plan!  

    Email marketing in real estate is a huge piece of our day to day activities so it is very important that we get this right!  Thanks for watching!  Amber Joy - Influential Agent  

    COACHING. Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://influentialagent.clickfunnels.com/si-main-info 

    __________  

    ECOMMENDED TOOLS:  

    https://kit.co/MrsAmberJoy

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://influentialagent.clickfunnels.com/si-main-info

    __________  

    TWEET THIS VIDEO:  https://ctt.ac/Cbrj7

    __________  

    Say hi on social: 

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy

    • 7 min
    5 Real Estate Internet Lead Generation Ideas Most Agents Overlook

    5 Real Estate Internet Lead Generation Ideas Most Agents Overlook

    In this episode, I‘m going to be discussing 5 Internet Lead Generation Ideas Most Real Estate Agents Overlook!  

    There are so many Internet Lead Generation Ideas that it can be overwhelming, Am I right?  

    When I first started in real estate, I didn’t even know what lead generation meant. So, if someone was to ask me to start implementing some lead generation strategies.  

    I’d be a bit lost. Now, in today’s world of online lead generation, or more specifically, real estate lead generation, things are a bit easier but no less overwhelming.  

    There is no tried and true lead generation business model to follow on how to generate leads.  And the lead generation ideas that we do hear about are only good for a while before they are needing to be re-examined and evolved.  

    I want to share with you some real estate lead generation ideas that are often overlooked by real estate agents, and that’s a big deal because these are fried gold!  



    I cannot wait for you to start to receive more real estate leads, sales leads, and for your business to get leads online.  

    Take these lead generation techniques and use them in your business to get you one step closer to your Big Why!  

    Use these lead generation ideas for real estate, and truly become the neighborhood expert who is the most sought after listing agent around!  

    I will continue to bring you lead generation tips that I gather from being able to mastermind and consult with top agents from around the nation.  

    Will these ideas help find real estate leads for new agents?  

    YAAAAS!  

    Let me show you how to get leads online…  

    Let me teach you lead generation the way top agents see it for their real estate business.  

    Thanks for listening!  

    Amber Joy - Influential Agent  

    __________

    COACHING: Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here: https://influentialagent.clickfunnels.com/si-main-info

    __________

    RECOMMENDED TOOLS:

    https://kit.co/MrsAmberJoy 

    iRig Mic Lav - https://amzn.to/2Hd43Iq

    Saramonic Wireless Mic Lav - https://amzn.to/3dChnT8

    Ring Light - https://amzn.to/3k9kAvC

    Sphere Influencer Program Information - https://influentialagent.clickfunnels.com/si-main-info  

    The 5 Real estate videos every agent should be creating video - https://youtu.be/TSEHcWyCDp0

    Temi.com - https://temi.com

    Getting real estate leads from Facebook video - https://youtu.be/uXZbsA_BoF0

    __________ 

    TWEET THIS VIDEO:  https://ctt.ac/8N88j

    __________ 

    Say hi on social: 

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy 

    • 9 min
    Working Real Estate Mom Guilt and How to Overcome It

    Working Real Estate Mom Guilt and How to Overcome It

    Working Real Estate Mom Guilt and How to Overcome It  

    This is going to be an honest look at working mom guilt.    

    More specifically: Working Real Estate Mom Guilt and How to Overcome It.  

    We have all been there.   

    I’ve heard it called a few different things from my coaching clients: “mommy guilt”,  “mom guilt”, or even “working mom burnout”.    

    Do any of these sound familiar?   

    If we don’t learn to deal with this it can lead to working mom depression or more commonly working mom exhaustion.    

    While these are not official medical terms, most psychologists see it as a very common occurrence throughout working mom life.    

    We have to deal with working mom stress enough as it is.  

    I’m talking about working mom struggles, and how we can achieve a working mom balance.    

    If you need help dealing with working mom guilt, or want to know why working mother’s guilt is real; you came to the right place.    

    I’m bringing you ways that will help you in overcoming working mom guilt.  

    There are some simple techniques that can show you how to silence mom guilt the minute it rears its ugly head.    

    If you have been wondering how to avoid the guilt of being a working mom, then I want you to pay attention to what is said in this video.    

    Today is all about how to deal with working mom guilt, but more importantly how to let the guilt go.  

    Thanks for listening!  

    Always,   Amber Joy, Influential Agent  

    COACHING: 

    Want more referrals? The Sphere Influencer program is dramatically changing the lives of the real estate agents who join.  Serious inquiries only pls. Check out the details here:  https://getsphereinfluencer.com/si-main 

    FREE TRAINING:  

    Have you been thinking of growing your real estate business in this new era, but you’re not sure where to start or you're scared of wasting time on the wrong steps? Then let top agents be your guide! I'll show you the right steps on how the leading real estate agents, from around the country, are thriving during this new normal for more listings & referrals.  Come learn the proven models and systems that have helped these agents adapt and excel!  Sign up for the Free Training here: https://bit.ly/LGMSrecessionproofed

    __________  

    TWEET THIS VIDEO: https://ctt.ac/qT33p

    __________  

    RECOMMENDED TOOLS:  

    Book: 

    "The 4-Hour Workweek" by Timothy Ferriss - https://amzn.to/38udNKe 

    Websites: 

    https://Upwork.com 

    https://BrickWorkIndia.com 

    https://Fiverr.com

    __________  

    Say hi on social: 

    Facebook: https://www.facebook.com/MrsAmberJoy

    Twitter: https://twitter.com/mrsamberjoy

    Instagram: https://www.instagram.com/mrsamberjoy 

    • 8 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

RTR Debbie ,

Great info!!

Influential Agent does an amazing job of presenting really practical ways to rehumanize our business! Love their podcast!

jadesroom ,

Great Content

and unlike many other podcasts, Jason and Amber do not promote themselves, their coaching, or their website every other minute.

Relax with Rachel ,

Found my new go to podcast

Thank you for putting this together for real estate listeners. I’m a new agent to Real Estate and find not everyone is always willing to share “what’s working” for them. I’ll be share your podcast to my brokers forum.
Thanks again!

Top Podcasts In Business

You Might Also Like