The INSIDERS on Real Estate & Marketing RNCN

INSIDERS Episode 50 - RELENTLESS PERFORMANCE
Sandy and Marc welcome their guest Relentless Steve Klein,
speaker, coach, and motivator from RelentlessSteve.com to talk
about helping leaders and organizations develop relentless
mindsets and actions to unlock meaningful results.
SPECIAL GUEST: Steve Klein of Relentless Steve
214-770-2222
RelentlessSteve.com
YouTube.com/@RelentlessSteve
LinkedIn.com/in/SteveAKlein

The INSIDERS Episode 49 - 2024 FINANCING ENVIRONMENT
We're thrilled to welcome Mr. Michael Addison from the First
United Mortgage Group as our guest on Episode 49 of INSIDERS!
Michael A Addison
Mortgage Sales Manager | NMLS# 603214
Call|Text: 214.500.1358
Apply: www.AddisonBaldwin.com
1845 Woodall Rogers Fwy, Ste. 1020, Dallas, TX 75201
3930 N Dallas Parkway, Plano, TX 75093
Sandy and Marc welcome their guest Michael Addison from First
United Mortage group to discuss the 2024 financing
environment.

INSIDERS Ep 48:  Sandy and Marc welcome Dr Blake Bennett, Associate Professor & Extension Economist, at Texas A&M Research & Extension Center. Get ready to take notes, as the INSIDERS discuss everything from property tax reforms to local real estate market reactions, and Dr Blake's forecast for 2024 DFW home prices. Sandy gives the marketing angle on all of this and how you need to adjust your marketing for these expected conditions!  Great episode loaded with content!

2023-Year in Review
Evans, Fite, Dillingham, Zaby and more left us with wisdom to build careers on. Here’s a look back at all the brilliance!
NOV - Practicing Gratefulness with Amberly LagoRecovering from a near fatal accident and 34 surgeries to save her leg from amputation, Amberly brought us a message of hope and strength and courage. She is the author of True Grit and Grace and teaches others how to practice gratitude in the face of tragedy.
OCT - Michael Pyburn - The New Updates To The PalmAgent Real Estate AppMichael joined us to talk about the new real estate app PalmAgent and the white label edition of the app that Secured Title uses that includes calculators and a social media content creator. This sparked our conversation about the challenges of personal marketing in a ever increasing marketing climate.
SEPT - A look at Luxury with Susan Redding of Keller WilliamsWe had a great discussion with Susan about luxury branding at Keller Williams. We received an INSIDERS look into the luxury market here in DFW and how working with luxury clients takes a different skill set.  Sandy spilled the beans on working with CHATgpt and how to utilize it in your own marketing.
AUG - Success Through a Recession with Jim FiteOne of the greats joined us, Jim Fite, friend and mentor, to talk about his new book, Success Through a Recession. Jim’s wit and wisdom is super inspiring especially as he talks about the ups and downs of building Judge Fite Realtors into a #1 CENTURY 21 franchise. It’s always good to catch up to our old friends and colleagues in the industry!
JULY - Kelli and Andre Kocher of the KW Kocher TeamRunners, fitness fanatics, financial gurus and followers of Dave Ramsey, our conversation and fun with the Kocher’s was all over the place. We loved their energy and enthusiasm for living a life of real estate and fitness. 
JUNE - 6-Month CheckupDick Dillingham, Pat Zaby, owner, InTouch Systems; and Mike Parker of Huff Realty in Florence Kentucky, joined us for an impromptu forum loaded with info, tips, resources, and inspiration for building and marketing your business over the next 6 months. We had a lot of fun with these guys, and believe me they were full of great INSIDER tips! So much Sandy took her notes and turned them into a 6-month guide for marketing, you can read it on her blog at: https://sandyhibbardcreative.com/six-...
MAY - Ayla Reed, Farm and Ranch expertAlways good to take a peek at the country side of things! We had fun learning from Ayla how luxury farm and ranch works right here in the Metroplex, definitely an INSIDERS view on how marketing works in this corner of the market.
APRIL - Shana Acquisto, Broker and Co-Owner of Acquisto Real Estate and 2023 Collin County Association of REALTORS® (CCAR) President.Another leader in the industry joins us to give us an INSIDERS view on the Collin County real estate market. Shana is hands on in her job and runs her own brokerage as well. There was a wealth of info and INSIDERS tips on running your own brokerage on this show.
MAR - Denise Ackerman, Transformational Business and Life CoachIt was great to have a life coach come in to set us all straight for the next quarter this year!  Denise was lovely and gave us some great insight into finding your “why”, your passion and reason for doing business. Once you understand that, you can build a dynamic marketing and business plan that will help you soar!  LOVE IT!
FEB - Black History Month with Ben Baker of the Ben Baker Team of Keller WilliamsBen and I go way back -  I first met him in 2005 when I was doing the Marketing Round Table for Prime Lending. Ben Baker became a part of the group that met months to strategize and create great marketing initiatives for the month. His rise to fame in the real estate industry here in DFW has been steady since then. We talked to Ben about minority homeownership in Texas and what Black History Month means to him. JAN - Candace Evans of Candy's Dirt joins the INSI

INSIDERS on Real Estate & MarketingSandy Hibbard Host and her co-host Marc Miller welcome specialguest Amberly Lago, Expert Mindset Coach, Best-selling Author,Speaker.
Show options…Amberly Lago, Expert Mindset Coach - Amberly-Lago.com
IG - https://www.instagram.com/amberlylagomotivation/FB - https://www.facebook.com/amberly.lago/

The INSIDERS on Real Estate & Marketing Episode 45 - Sandy and Marc welcome their guest Michael Pyburn to talk about the awesome SecuredAgentTX ONE app designed for Realtors.
Remember PalmPilot some 25 years ago?  It’s the namesake of PalmAgent the proprietary app for realtors that you can white label for your company ( SecuredAgentTX ONE is used by Secured Title of Texas). Here is the scoop on the new upgrades to the tool.
Michael Pyburn is a DFW Native and attended UNT. He has been at PalmAgent for 8+ years.  As director of research and development for PalmAgent, Michael’s focus is meeting with agents and title companies across the nation to find new ways to evolve the PalmAgent tool for an ever-changing market.
TALKING POINTS AND GROUP DISCUSSION:
- SLIDE 1 AND SLIDE 2 What's the app all about? (Basic App Description) - SLIDE 3  NEW "Buy Now or Later" Calculator that was released on 9/25/23 (Designed to help agents with conversations about "waiting to buy because of high rates") - SLIDE 4 AND SLIDE 5. Social Media Content aspect ($0.99/month optional subscription for MASSIVE social content library)- When adding another gadget to the mix, how do you manage the time and keep up with all the technology now available to real estate agents?- Personal marketing, is this still necessary with all these tech tools?
SANDY ON PERSONAL MARKETING - 
Marketing is critical for organic growth of a business and its central role is in creating, communicating, capturing and sustaining value for an organization.  
It’s important to let your customers, clients, and the community see who you are as a person, beyond your brand. When I share photos of me on the jogging trail, pics of my “Friday-night-single-girl-grocery-cart”, or rant about a common problem I see in the world, my networks support me with comments, laughs, or even disagreement (which can be good)!  Now that I have their attention I can begin to build a relationship that can ultimately lead to preference and action toward my brand and the services I offer.
Don’t be shy about sharing your knowledge this way – gone are the days of stiff-impersonal corporate advertising – open up your heart and share a little of who you are.  People will see you as a unique individual who shares your hobbies, interests, and perspectives. People will buy from you again and again because something about your voice, your unique way, resonates with them.