The Insighter's Club Podcast

Stravito
  • 4.7 (14)
  • MARKETING
  • UPDATED BIWEEKLY

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact? These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.  Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve. Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito. Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

  1. Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams

    2D AGO

    Stay Safe or Scale Impact: The Moment of Truth for Modern Insight Teams

    Insight teams are at a crossroads: stay safe and stay small or claim a seat at the growth table. This is the operating playbook to move from “report factory” to strategic co-pilot. In this special live episode of The Insiders Club Podcast, recorded at Stravito Insights Summit 2025 in Paris, three trailblazing leaders unpack what it really takes to dismantle silos and hard-wire insights into decision-making: Seema Hope (VP of Insight, The Economist), Leo Moore (Senior Director, Category Strategic Insights & Analytics, Europe at Kellogg Company) and Christopher Rastin (Head of Global Customer Research, E.ON). Together, they reveal tried and tested decisive levers: KPI alignment, process design, internal PR, and finance fluency, that turn insights from a cost center into a value engine. In this conversation, we tackle:Why silos persist (competing KPIs, turf, trust) and a practical path to break them permanently.Why “delivering data” isn’t enough and how to lead with a conclusion, then prove it fast.The secret to embedding insights early (not post-hoc) without losing ownership or control.How to democratize insights so they scale, without diluting standards or rigor.The underrated power move: becoming best friends with finance to show real ROI. If you’re passionate about multiplying your impact as an insights leader, this episode is a call to action to upgrade your operating system, not just your methods. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

    28 min
  2. How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group

    OCT 30

    How to Make Insights Go Viral with Candice Walton, Insights Leader at Lloyd’s Banking Group

    Your best insight isn’t getting ignored because it’s wrong; most likely, it’s invisible. If your work keeps dying in inboxes, the problem isn’t the data; it’s the delivery. In this episode, we sit down with Candice Walton from Lloyd’s Banking Group to unpack a non-’buzz’, career-defining topic for senior insights leaders: how to engineer impact. Candice breaks down how her team moved from “answer factory” to insight as a reusable asset, built an Insight Newsroom to craft headlines and actions, and used storytelling, format experimentation (newsletters, webinars, video, infographics) and engagement analytics to make insights spread fast. We also cover: Building a measurable engagement funnel for insight (readership, dwell, comments, actions).Why “describe it to a 10 year old” beats jargon for executive attention.Operating a drop-in Insight Newsroom to cut noise and sharpen story.Protecting proactive time so you can respond faster when news or regulation hits.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

    39 min
  3. The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

    OCT 16

    The Art of Rediscovery in Consumer Insights with Jake Burghardt, Consultant at Integration Research

    You probably don’t need another study. You need to use the ones you already paid for. Every year, good insights get lost in slide decks, folders, and “we’ll come back to this later.” In this episode, Jake Burghardt, former Amazon research leader, now at IntegratingResearch.com shows how to rescue the gold that’s already in your archive. We talk about why teams keep re-asking the same questions, how to turn a 30-page report into a one-page keeper, and simple habits that bring insights into the room when decisions are made. If you lead consumer insights, this is a gentle but firm nudge: less chasing new data, more making your best work usable, visible, and hard to ignore. A quick test for when an “old” insight is still useful and when it’s not.A weekly “rediscovery” habit that surfaces past insights right before planning.Easy ways to show impact (without buying another tool or building a dashboard).Where to plug insights into briefs, roadmaps, and OKRs so they shape decisions.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

    56 min
  4. How to Make Data People Trust with Stephanie Clapham, Director of Research of Latana

    OCT 2

    How to Make Data People Trust with Stephanie Clapham, Director of Research of Latana

    Consumer data is losing its credibility and it’s not just because of bots. For years, incentivized surveys and outdated methods have been quietly warping the truth, leaving brands guessing about what customers really think. In this episode, Stephanie Clapham, Director of Research at Latana, tells us why the old ways aren’t working and what’s replacing them. She shares how her team is ditching tired panel systems for fresh, ad-based sampling that finds real people in their real environments, no incentives, no professional survey takers. Steph lays out how brands can earn back trust and uncover insights they can truly stand behind. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

    45 min
  5. Leaders Panel: The Path to Insight Excellence with Kristi Brown, Michelle Sullivan, & Kristen Oeljtenbruns

    SEP 18

    Leaders Panel: The Path to Insight Excellence with Kristi Brown, Michelle Sullivan, & Kristen Oeljtenbruns

    Insight teams are at a crossroads: stay safe and stay small, or take bold steps to become strategic growth drivers. In this special live episode of The Insighter’s Club Podcast, we bring together three trailblazing leaders who are shaping the future of consumer insights. Recorded at The Stravito Insight Summit in Austin, Texas, Kristi Brown (Chick-fil-A), Michelle Sullivan (Target, General Mills) and Kristen Oeltjenbruns (Cargill) sit down to explore the path to insight excellence. In this candid conversation, we tackle some pressing industry issues: Why are insights teams still stuck in silos, and how can we break these barriers once and for all?Why delivering data alone is no longer enough and how to transform it into actionable storytelling.What’s the secret to embedding insights throughout your organization without losing ownership or control?Why democratizing insights is the key to the future and how gatekeeping can limit your career growth. If you're passionate about amplifying your impact as an insights professional, this episode is a call-to-action to elevate your approach and make a lasting impact across your business. Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

    55 min
  6. Building Trust Through Insight with Jane Frost CBE, CEO of the Market Research Society

    SEP 4

    Building Trust Through Insight with Jane Frost CBE, CEO of the Market Research Society

    Too often, insight teams are asked to deliver fast answers, neglecting the time, tools, or trust to get them right. The cost of that remains usually invisible – until it’s not. In this episode, Jane Frost CBE, CEO of the Market Research Society, digs into why the true job of insight professionals is synthesis, not exclusively analysis, and what it takes to move from being data providers to trusted strategic advisors in today’s organizations. We also discuss:Why great insight is built on connection.The importance of stakeholder relationshipsHow treating insights as reusable assets strengthens long-term decisionsJoin The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.

    35 min
  7. 2025 Mid-year Review with Thor Olof Philogène

    JUL 3

    2025 Mid-year Review with Thor Olof Philogène

    In this special episode, Thor Olof Philogène, Founder & CEO of Stravito, returns to the show to explore the biggest shifts reshaping the insights function in 2025. He and Ross take stock of a turbulent and transformative first half of the year, digging into what it really takes to move from one-off reports to insight systems that inform, influence, and endure. They discuss:The difference between insight that explains and insight that transforms.How AI can either flatten or enhance insight, depending on how it's used.How to turn one-off findings into long-term strategic assets.The 3 skills insight leaders need to drive change across silos.And more!Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox.a

    35 min
  8. The Strategic Value of Simple Insight Communication with Evan Williams, Founder at Perennial Mind

    JUN 19

    The Strategic Value of Simple Insight Communication with Evan Williams, Founder at Perennial Mind

    Even the smartest insight is useless if it can’t cut through, move people, or drive action. In this episode, Evan Williams, Founder at Perennial Mind and former insights leader at Uber, Mondelēz, and General Mills, breaks down what most insight teams get wrong when trying to make their work stick. Ross and Evan talk about why simplifying insights doesn’t mean watering them down, how AI can help but not replace human thinking, and why great storytelling is often more powerful than another dashboard.  We also cover: How simplification plays a crucial role in cutting through, but requires serious skill and careful thought.Why AI’s inability to extrapolate like a human, because of its lack of goal awareness, is a strategic risk.The importance of insight teams as R&D rather than validators.Why written communication is the most under-leveraged skill in the insights function, and the fastest path to real influence.Join The Insighter’s Club and get exclusive industry insights, expert analysis, and cutting-edge trends delivered straight to your inbox

    45 min
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Trailer

Ratings & Reviews

4.7
out of 5
14 Ratings

About

What does it take to turn insights into better, faster decisions? How is the role of insight professionals evolving in an increasingly complex world? Can a communications mindset help insights teams drive growth and impact? These are just some of the questions shaping the future of the insights industry, and we’re exploring them here on The Insighter’s Club Podcast. Hosted by Ross Dempsey, Director of Insight Engagement Services at Stravito, we dive into the challenges and opportunities ahead with leaders, innovators, and disruptors from across the insights industry.  Formerly known as The Consumer Insights Podcast, this next chapter seeks to dig even deeper, exploring bold ideas and fresh strategies to keep you ahead of the curve. Follow us on Apple or Spotify, and subscribe to our Insighter’s Club newsletter for valuable and exclusive insights content from us at Stravito. Whether you’re a longtime listener or new to the show, welcome to The Insighter’s Club!

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