The Insights Factory Seek

What are the current and upcoming trends in the CPG data space? In this episode, Ian sits down with Sean Cline, Industry Principal for Retail and CPG at Seek, to discuss in depth with Peter V.S. Bond, Partnership Acceleration Lead at Flywheel. Peter is the founder and co-host of The CPG Guys podcast, where he regularly covers the latest trends, insights, and best practices in the CPG and retail space.

How does PepsiCo support their retail partners through insights? In this episode of the podcast, host Ian Cook sits down with Kate Garner, the SVP of Demand Accelerator at PepsiCo. Kate outlines how they’ve worked with retailers to help them grow their category and attract customers down the store aisle.

Gathering data in the direct-to-consumer (DTC) space differs from gathering data through traditional retail channels. How do DTC companies benefit from their business model and how does it put them at a disadvantage? What information do they collect? In this episode of The Insights Factory, Ian sits down with Crystal Lee, Vice President of Data and Analytics at Wild Alaskan Company, to discuss in depth.

How are large brands navigating the distance between business and data stakeholders? How can end-user data be used to generate demand for retail partners? What trends are emerging in the data industry? In this episode of The Insights Factory, host Ian Cook sits down with Ana Mourão, Global Customer Journey and CRM Manager at Stanley Black & Decker, to discuss in-depth.

Could you anticipate someone's musical preferences based on their taste in movies? Perhaps, but Qloo, an innovative predictive algorithm that maps consumer tastes, goes far beyond that. Their models can make relational taste predictions about your preferred snacks, favorite bars, book choices, dream travel destinations, and much more. In this episode of The Insights Factory, Ian sits down with Alex Elias, Founder and CEO of Qloo, to discuss their extensive consumer taste data set and their ability to map consumer preferences across categories.

Multi-source data aggregation and extracting value from different data types has always had associated challenges. Cost, tedious legal processes, limited capacity and lack of technical expertise are significant barriers to organizations working to leverage vast amounts of data types on top of their point-of-sale data. In this episode of The Insights Factory, David Hannibal, CPO at Seek, and Sean Cline, Industry Principal for Retail and CPG at Seek, sit down with Ian to discuss the upcoming launch of Seek Enrich, an offering that works to address this.