21 episodes

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

The Inspired Business Podcast Becky Kopitzke

    • Business
    • 5.0 • 86 Ratings

The Inspired Business Podcast is where we talk all about how to earn a God-honoring income from your creative work so you can serve more people, sustain your message financially, and make a bigger difference in this world. I am a multi-published author turned digital products coach… but once upon a time, not too long ago, I was terrified of technology! I didn’t know a tag from a tripwire from a Tupperware lid. If I can figure out how to love digital marketing, then believe me, you can, too. Together we’re going to discover how to grow your audience and your income with biblically sound business principles that align with your faith and family values.

    20 | Am I Messing Up My Kids? My Daughter Reveals What Life With an Entrepreneur Mom Is Really Like

    20 | Am I Messing Up My Kids? My Daughter Reveals What Life With an Entrepreneur Mom Is Really Like

    Is it really possible to pursue a dream and motherhood at the same time? I hear a lot of women say they feel called to write a book, launch a podcast, start a business, pursue a speaking or coaching ministry… yet they’re afraid there’s no way they can manage it without sacrificing time or attention for their kids. Family is priority; therefore, their dreams must wait. Or so they fear. But is that really true?

    I don’t think so. And neither does my family. In this special episode, you’ll hear from my firstborn daughter (a sophomore in high school now) about what it’s really like to live with a mom who has her head in the clouds (sometimes) or at least in her computer (most of the time), and how that has affected her upbringing. Her answers might surprise you. And they will for sure encourage you.

    Highlights:
    This episode is “totes” cool (not)Being there mattersMom working from home motivates kids to become independent problem solversAdapting to one another’s schedules is part of the processAdvantages of having caregivers who aren’t Mom and DadHow being distracted by deadlines appears to the familyPositives about having parents who work from homePerseverance, problem solving, and determinationDemonstrating the value of doing what you loveResources mentioned in this episode:
    Becky’s books
    Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

    • 25 min
    19 | Online Courses and Coaching Programs Are Not the Secret to Your Success

    19 | Online Courses and Coaching Programs Are Not the Secret to Your Success

    New year, new goals? Great. How are you planning to reach them? If you’re like most content creators and entrepreneurs, chances are you’re eyeing a new coaching program or online course in hopes it’ll help level up your business. But there’s a reason many courses fall flat. And it might surprise you.

    In today’s episode, I’m sharing some tough love on the real reason you’re not making any progress, and how ONE important decision will make the difference between hitting your goals this year… or not.

    Highlights:
    How I find joy in JanuaryThe one thing you MUST do if you hope to reach your goals this yearWhat actually makes a difference in your business growth (it’s not the course or program you choose)Some pathetic stats about online course completionSolidarity for the course junkies out thereYou are your own missing piece… the craftsman uses the toolsWhat James says about online coaching and courses
    Resources mentioned in this episode:
    The Funnel ClubProfitable Digital Products MethodFacebook Ads IntensiveKate Doster: Email Marketing Fairy
    “Do not merely listen to the word, and so deceive yourselves. Do what it says. Anyone who listens to the word but does not do what it says is like someone who looks at his face in a mirror and, after looking at himself, goes away and immediately forgets what he looks like. But whoever looks intently into the perfect law that gives freedom, and continues in it—not forgetting what they have heard, but doing it—they will be blessed in what they do.” (James 1:22-25)
    Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

    • 13 min
    18 | How to Turn Your Email Subscribers Into Paying Customers (Email Marketing Series Part 3)

    18 | How to Turn Your Email Subscribers Into Paying Customers (Email Marketing Series Part 3)

    Email marketing is critical to succeeding in online sales. Yet having a huge email list will do nothing to grow your business if you don’t know how to turn those email subscribers into buyers. In this episode of The Inspired Business Podcast, we’re wrapping up a three-part series on email marketing by exploring how to get your subscribers to take interest in your products and convert to paying customers. This episode includes my insider’s secret to gaining customers on autopilot through email marketing. 


    Highlights:
    Why your top focus for email marketing should never be strategy or sales, but something much more valuableCreating an automated welcome sequence, and how your welcome content will depend on how a subscriber entered your listTwo directions you can go after the initial welcome sequenceAdvanced email marketing strategy: the extended nurture series

    Resources mentioned in this episode:
    The Funnel Club
    Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

    • 10 min
    17 | How to Communicate With Your Email Subscribers (Email Marketing Series Part 2)

    17 | How to Communicate With Your Email Subscribers (Email Marketing Series Part 2)

    You work hard to get new subscribers onto your email list. How should you treat them once they get there? What should you say to your subscribers? How often should you email them? And how in the world can you get your subscribers to actually open your emails when you send them? These are the questions we’re answering in today’s episode of The Inspired Business Podcast, which is part two of our three-part series on email marketing. 


    Highlights:
    Three main types of email content you should be sending to your subscribersSimple guidelines for determining when and how often to email your subscribersFive tips for motivating subscribers to open your emails, and how to avoid getting stuck in spam

    Resources mentioned in this episode:
    Email Marketing Fairy
    Open rate benchmarks
    Spam words to avoid in email subject lines
    Email Becky at becky@theinspiredbusiness.co


    Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

    • 13 min
    16 | How to Get New Email Subscribers (Email Marketing Series Part 1)

    16 | How to Get New Email Subscribers (Email Marketing Series Part 1)

    Your email list is the most powerful marketing tool in your online business toolbox. Today we’re kicking off a three-part series on email marketing, starting with how to get more people onto your email list in the first place. What are the most effective ways to grow your email list? Why does it matter how big your email list is, anyway? And are free lead magnets really the best way to grow a list? (Hint: not always. In fact, lead magnets can be the WORST way to grow your email list, if you choose the wrong freebie.) Get the scoop in today’s episode, the first of our three-part series!


    Highlights:
    The goal of growing your email list is to stop marketing outside of emailHow I really feel about lead magnets (and why freebies are hurting your business)An alternative to free lead magnets: a low-ticket sales pageAn obligatory mention of GDPRMy top four favorite methods for growing your email list:Lead magnet swapPublicityOnline summitsAds… if you dareIs organic Pinterest the next big thing in email list growth for online content sellers?

    Resources mentioned in this episode:
    Episode 6: Why Freebies Are Hurting Your Email List, and How to Attract Subscribers Who Will Actually Buy From You
    GDPR
    Inspire Summit
    My favorite resource for Facebook and Instagram ads training: Brilliant Business Moms Facebook Ads Intensive 
    Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

    • 13 min
    15 | Does a Digital Sales Funnel Really Work on Autopilot? Clarifying What’s Involved In Creating Residual Income From Your Content

    15 | Does a Digital Sales Funnel Really Work on Autopilot? Clarifying What’s Involved In Creating Residual Income From Your Content

    Passive income. Selling on autopilot. Make money while you sleep! We hear these phrases tossed around in relation to a successful online business, as if all a content creator has to do is flip a switch and suddenly the sales roll in with no effort. But is that how digital product sales funnels really work? 
    Yes and no. In this episode, we’ll bust the misconception that sales funnels mean you can “set it and forget it.” And we’ll talk about the real benefits of automating your digital product and online course sales… which, spoiler alert, does still require some work on your part. Just a different kind of work, and not as much (hallelujah).


    Highlights:
    Why matching jammies are still cool in my bookThat day I took my dog for a walk and made $180Is a sales funnel a magic bullet?How your job changes once the product is builtMarketing strategies I recommend for getting traffic to your funnel: affiliate or partner marketing, ads, email marketing

    Resources mentioned in this episode:
    My favorite resource for Facebook and Instagram ads training: Brilliant Business Moms Facebook Ads Intensive 
    Watch our FREE masterclass: How to Create and Sell Digital Products Without Feeling Stupid, Salesy, or Sacrilegious

    • 11 min

Customer Reviews

5.0 out of 5
86 Ratings

86 Ratings

Julie Hanes ,

Most helpful podcast ever!

Every thing that Becky presents is exactly what I need! From the big picture to the practical details, it’s all SO HELPFUL!

JenFordBerry ,

Just what I need for my business!

I have learned so much from Becky already! She is so willing to teach the lesson she has already implemented in her business. Her knowledge and insight has really helped me to scale my business. Thank you Becky!

thejenweaver ,

Timely and Relatable

Love the focus of this podcast. Practical, relatable and timely for so many!

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