36 episodes

This podcast consists of two things: “intelligent businesses” and how to make businesses more intelligent.
Each episode, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We’ll also be featuring novel and exciting insights from our very own esteemed resident thought leaders.
Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.

The Intelligent Business Show Aberdeen

    • Marketing
    • 5.0, 5 Ratings

This podcast consists of two things: “intelligent businesses” and how to make businesses more intelligent.
Each episode, our host, Jessie Coan (Aberdeen’s VP of Marketing), will chat with marketers and sales folks who are leveraging data and exploring new ways to find customers and close deals. We’ll also be featuring novel and exciting insights from our very own esteemed resident thought leaders.
Tune in every other week to learn about the latest innovations and the best tricks from your peers and competitors.

    Marketing Methodology

    Marketing Methodology

    We’re wrapping up Season 2 of TIBS with a special guest host (and a very special guest). In this episode, Aberdeen’s own Principal Data Scientist, Ben Cavicchi chats with Frank Days from EnterpriseDB about how the new age of data has transformed the analytical side marketing -- and marketing as a whole.

    • 23 min
    Wrangling Leads With Webinars

    Wrangling Leads With Webinars

    On this episode of TIBS, we’re taking a step away from marketing automation and operations to chat with Daniel Waas about webinars. Tune in as we chat a bit about David Hasselhoff, and more importantly about webinar best practices — everything from key metrics to measure success, to getting folks to your event and keeping them engaged.

    • 16 min
    Marketing: More Than a Class at University

    Marketing: More Than a Class at University

    This week, we’re taking a study break and joining Andrew Mugford from Tyndale University to talk about how he uses data as an Admissions Marketing Analyst. Listen in as we review some academic use-cases, discuss how to leverage user experience with admin control, and adjust to the inquire-enroll marketing funnel.

    • 19 min
    Complete Data Defines Meaningful Marketing

    Complete Data Defines Meaningful Marketing

    Max Maurier, Director of Revenue Operations at Malwarebytes calls into the studio. Listen in as Max dives deep into the “completeness of data” in making meaningful decisions, and why it’s so important to focus your budget on the right channels for sales success that marketing can have a tangible impact on.

    • 11 min
    Data Doesn't Have to be Complicated

    Data Doesn't Have to be Complicated

    We are joined by Han Wang, Sales Operations Director at Tufin as we discuss all things data. Whether it’s pipelines, tools, or high-level metrics, we hit all the major pain points businesses face when handling operations. Han’s vision for the future? A better data foundation.

    • 17 min
    ABM: The Method Behind the Madness

    ABM: The Method Behind the Madness

    We sit down with Jacki Leahy, Revenue Operations Manager of LinkSquares. Tune in as we discuss how to find the right methodology and math behind account-based marketing (ABM), the best dirty secrets to manage your data in a growing company, and how there’s no shame in needing a VLookup refresher every now and then.

    • 14 min

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