Renee Bush: Brand Strategy & Positioning for Interior Designers
In this economy, turning away potential clients seems unrealistic, but it’s the only way to make room for your target audience. In today’s episode, interior design brand strategist, Renee Bush, talks us through identifying your ideal clients and positioning your brand to reach them. Renee has helped top designers like Studio McGee, Light & Dwell, and Boxwood Interiors with her proven strategy for identifying the unique differentiator that sets every interior designer apart from the rest. In this episode, we’ll help you identify your ideal client, personify them, and curate your services to both attract and serve them at every stage of life.
In this episode, Renee and I discuss:
How to best identify your business goals
What an ideal client means to an interior designer
Why identifying a target audience is valuable
The purpose of finding your unique differentiator
How to find your unique differentiator
5 key steps to identify, clarify, and target your ideal clients
Mentioned in This Episode:
Light & Dwell
Boxwood Ave Interiors
Thanks for listening to this episode of The Interior Collective. You can listen to our episodes on Spotify, Apple Podcasts, YouTube, or access all the show notes on our website.
You can follow along with Renee on Instagram, and discover more of her work on her website.
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