40 episodes

"The Interior Design Business" is a monthly podcast for professional interior designers working in the UK.

We hear from practitioners, educators and influencers who appreciate the day-to-day and longer-term challenges that designers face and offer practical, first-hand advice on how to deal with these issues. "The Interior Design Business" enables you to learn from others in the design community so that you can develop the skills you need to succeed as an interior designer.

We're informed, insightful and entertaining, too.

"The Interior Design Business" is a joint production of [Alfi Media](http://www.alfimedia.com/), [Tessuto](http://www.tessuto.co.uk) and [Wildwood](http://www.wildwoodpr.com), the people who connect the professional design community.

The Interior Design Business Wildwood

    • Arts
    • 4.0 • 9 Ratings

"The Interior Design Business" is a monthly podcast for professional interior designers working in the UK.

We hear from practitioners, educators and influencers who appreciate the day-to-day and longer-term challenges that designers face and offer practical, first-hand advice on how to deal with these issues. "The Interior Design Business" enables you to learn from others in the design community so that you can develop the skills you need to succeed as an interior designer.

We're informed, insightful and entertaining, too.

"The Interior Design Business" is a joint production of [Alfi Media](http://www.alfimedia.com/), [Tessuto](http://www.tessuto.co.uk) and [Wildwood](http://www.wildwoodpr.com), the people who connect the professional design community.

    Winning New Business

    Winning New Business

    It’s a dog-eat-dog world out there for interior designers. The competition is fierce and new designers are entering the market every day.
    We work our socks off, our designs are beautifully considered, and we have happy clients, but for many designers the reality is one of alternating feast and famine, and sometimes it can feel as though we are being left behind. 
    Not only do designers have to find new business, they have to convince new clients that they are the right person for the job and then close the deal at a level that makes it financially worth doing.
    So, what tools do interior designers need to secure new business and how can they be sure they are getting their fair share of the action?
     
    We're joined by Lloyd Princeton from the Design Management Company and Helen Bygraves and Jenny Weiss, the co-founders of the internationally renowned, Hill House Interiors to find out more. 
    Thanks to our series supporters, John Lewis & Partners Business and Parkside Architectural Tiles. 
    We are a Wildwood production. 
     

    • 54 min
    The Future Of Home

    The Future Of Home

    2020 was the year that bought our homes and the way we use them into sharp focus. Stuck inside while the pandemic raged, we were all forced to find space at home to work, play and carry out activities that would previously have been done elsewhere.

    For residential interior designers, all this domestic churn has created real challenges as they try to advise their clients on future home trends and accurately interpret their needs.

    But was 2020 really the year that changed everything? Or, were these lifestyle changes already taking place? Will these changes be a permanent feature of our future lives and how can interior designers determine what advice to offer their clients?

    To discuss all of this and more, Susie Rumbold and Jeff Hayward are joined by Suzanne Knight, Partner and Sales Manager, Property at John Lewis & Partners, Sarah O’Sullivan, from the Trend team at John Lewis & Partners, and Verity Coleman, residential interior designer and founder of design practice, Rascal & Roses.

    This epsiode is recorded at the Peter Jones store in Sloane Square and is supported by John Lewis & Partners.

    We'd also like to thank Parkside Architectural Tiles for their support.

    The Interior Design Business is a Wildwood production.

    • 51 min
    Pattern: Evolution And Revolution

    Pattern: Evolution And Revolution

    In the third decade of the 21st century, designers could be forgiven for feeling overwhelmed by the colossal variety of pattern available to them.

    Fabrics, wallpapers and tiles are embellished with patterns created by man, while stone, timber and other materials provide us with the ever-changing patterns that occur in the natural world.

    Throughout history, much of man’s ingenuity has been spent designing cunning patterns and developing techniques to apply them to cloth and other materials and today new production techniques mean that pattern is now only limited by the designer’s imagination.

    But what is it that designers need to know about the application of pattern?

    How can we learn to use it with confidence, and how can we encourage our clients to welcome pattern into their world?

    To find out, we're joined by Christian Lee, Managing Director of the fabric company, Christian Lee and Philip Sykas, Reader in Textile History at The Manchester Metropolitan University.

    Thanks to our series partner Parkside Architectural Tiles for their support. Parkside offers a RIBA approved CPD, ‘An Introduction to Tiling Patterns – symmetry, repeat patterns and tesselations’ – more information available at https://www.parkside.co.uk/.

    • 40 min
    Interior Design Declares

    Interior Design Declares

    A group of nine forward-thinking and influential design firms have joined forces to launch an ambitious initiative for our industry, Interior Design Declares.

    They have committed to working together to urge everyone in the UK design and construction industry to adopt a paradigm shift in their behaviour over climate change.

    We're joined by three of these founding members - Oliver Heath from Oliver Heath Design. Jecks Stone from Persona Abode and Josie Lees from MCM - to find out how interior designers can be a force for good in the global fight against imminent environmental catastrophe.

    Thanks to our series partner Parkside Architectural Tiles for their support.

    • 46 min
    Emotion In Design

    Emotion In Design

    In his 2003 book, Emotional Design, the well-known American academic, Don Norman, came up with a theory to capture how and why people react, and emotionally connect, to certain objects and visual experiences. His theory was that true delight and enduring pleasure in something can only be achieved if positive visceral, behavioural and reflective reactions are achieved.

    In this episode, Jeff and Susie are joined by Brian Woulfe of Designed by Woulfe to explore how this theory can be applied to the design of interior spaces. Is Don Norman’s approach just marketing spin or are there real benefits to be had? And, if so, how can designers ensure their clients respond positively to their designs on all levels?

    Thanks to our series partner Parkside Architectural Tiles for their support.

    The Interior Design Business is a Wildwood production.

    • 32 min
    Designing Globally

    Designing Globally

    How do you design an overseas project for clients, especially in these most difficult of times?

    Established in 2009 by husband-and-wife team Aaron and Laura Hammett, London-based studio, Laura Hammett Interiors, has since expanded into a global design powerhouse, undertaking complex residential projects for demanding private clients all over the world. But, how do the team manage to maintain their exacting luxury standards when working across the globe?

    In this episode, Aaron and Laura join us to explain just how it's done. It's a fascinating conversation.

    The Interior Design Business is a Wildwood production.

    • 50 min

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9 Ratings

9 Ratings

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