This unique podcast 'flips the marketing conversation' by focusing on how companies can supercharge their marketing strategy, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
Episode #21 - How Mercer Wins at Employee Advocacy (with Danielle Guzman)
When it comes to leveraging its employees' reach on social media, to help build its brand and drive growth, Mercer is one of those companies that know how to do it well. Mercer's Global Head of Social Media, Danielle Guzman, shares the 'secret sauce' of how Mercer wins at employee advocacy. You're sure to come away with valuable tips on how to start or grow your own employee advocacy program.
Episode #20 - Creating Internal Marketing Campaigns that Win (with Rick Knudtson)
What better way to close out Season 2 than to talk about how companies can go about creating internal marketing campaigns that win! And who better to speak about it with than Workshop's CEO, Rick Knudtson. In this episode he breaks down all of the nuts, bolts and pitfalls you need to know about, to create internal marketing campaigns that powerfully engage and empower employees. Stay connected to find out what more great conversations are in store in Season 3!
Episode #19 - Employee Advocacy at Ericsson (An Internal Marketing Case Story with Anita Veszeli)
Ericsson has been doing employee advocacy for almost 10 years...probably before it was even a thing. This episode is a masterclass in how to win at employee advocacy, to build a brand and drive growth. Anita Veszeli, Ericsson's director of social media and advocacy, shares loads of practical takeaways in this great internal marketing case story episode.
Episode #18 - Why Your Brand's Community Needs Company Employees (with Chantelle Marcelle)
"Community-building" is becoming more popular as a brand-building strategy, but community isn't just about your customers. Employees, as brand ambassadors, must form part of your community experience as well. Chantelle Marcelle, marketing consultant and podcast host, helps to break down why employees can help strengthen your brand's community.
Episode #17 - Engaging Employees to Live Out the Brand Purpose (with Deborah Mersino)
Companies want employees who both share the values and are able to live out the brand purpose (the 'why'); because it's the only way that companies can deliver on the brand promise to its customers. Leadership consultant and executive coach, Deborah Mersino, shares how companies can engage and inspire employees to live out the brand purpose.
Episode #16 - How Employees' Personal Brands Can Build the Company Brand (with Jon Michail)
What does Elon Musk, Richard Branson and Oprah Winfrey have in common? Their personal brands have helped to drive the growth and equity of their company brands. They are examples of how leveraging the personal brands of internal company employees/representatives can help to build the company brand's equity, in an age when brands need to more authentically connect with their audience. International image consultant and best-selling author, Jon Michail, shares the 'why' and the 'how'.