This unique podcast 'flips the marketing conversation' by focusing on how companies can build the brand and drive growth, by marketing to their most powerful brand advocates, their employees. Hosted by Kerry-Ann Betton Stimpson.
Episode #35 - How Company Employees Can Build Their Personal Brands (with Christine Gritmon)
Alot of experts agree. Employees with great personal brands can also help benefit the company brand. But, many employees don’t know how to build their own personal brands. We're kicking off Season 4 with personal brand strategist, Christine Gritmon, who'll share how company employees can build their own personal brands, and how the company brand can win as well.
Episode #34 - How HubSpot Does Internal Marketing that Builds Community - A Case Story (with Christina Garnett)
HubSpot is not only a top CRM platform, but it's also a great brand with a strong community that's aligned around its values, company culture and people. This 'internal marketing case story' conversation with Christina Garnett gives us a peek inside HubSpot, to learn how it engages and empowers its employees as part of its brand community.
**Production Note: We apologize for the intermittent audio static between 4:25 and 15:51 of the recording.**
Episode #33 - How Hudl Does Internal Marketing - A Case Story (with Haleigh Brouilette)
This is another great 'case story' about a company that's doing internal marketing to its employees right. Looking for inspiration for some great internal marketing ideas for your company? Hudl's senior manager of corp. comm, Haleigh Brouilette, shares how Hudl is doing it.
Episode #32 - How to Build A Winning Company Page on LinkedIn (with Michelle J Raymond)
As the top B2B social media community, your company needs to have a presence on LinkedIn; and a company page is a great way to start and build a strong presence there. But what does it take to build a great company page? Michelle J. Raymond, LinkedIn B2B Strategist and Founder of Good Trading Co, breaks it down for us.
Episode #31 - How Marketing Can Get Internal Alignment (with Stacey Danheiser)
As a marketer, do you feel more like an 'order taker' in the company? Or, do you struggle with being seen as having a key strategic role in the business? Stacey Danheiser shares how you can find out if your marketing function has an alignment problem with internal stakeholders, and how to fix it.
Episode #30 - How to Measure Employee Advocacy Success (with Tim Williams)
You've likely heard that employee advocacy is one of THE best ways to build the company brand and drive quality leads. But, how do we know that it's working? And, how do we prove its value to company leadership? Tim Williams, CEO of Onalytica, shares how.
Always such an insightful listen with knowledgeable hosts! Flow of the programme is great!