26 episodes

Online business, performance marketing and web development.

The James Bachini Podcas‪t‬ James Bachini

    • Entrepreneurship

Online business, performance marketing and web development.

    Binance Vs FTX

    Binance Vs FTX

    A quick analysis of the differences between two leading cryptocurrency exchanges Binance vs FTX.

    00:00 Introduction

    00:09 Binance Demo

    00:30 FTX Demo

    00:45 FIAT On-Ramps

    00:56 Zero Percent Fees

    01:11 Security Considerations

    01:55 Conclusion



    There's more content about online business, performance marketing and web development on my blog at https://jamesbachini.com

    Most of the code I write and talk about is open-sourced at: https://github.com/jamesbachini

    Subscribe to the podcast for updates ✅

    Thanks for listening!

    • 2 min
    WallStreetBets vs Melvin Capital

    WallStreetBets vs Melvin Capital

    ✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

    Link to FTX where you can still buy GME:

    https://ftx.com/#a=StartHere

    Will Wallstreetbets bankrupt Melvin Capital with Gamestop?



    This is one of the greatest business stories I've ever witnessed.



    For those who don't know Wallstreetbets is a subreddit which is dedicated to proudly “treating the stock market as a casino”.



    Now last year one user, we'll call him DFValue found out that a lot of hedge funds had short sold Gamestop, a struggling retailer of video games.



    The short interest was huge, over 100% which means more shares had been sold in the company through derivatives than actually exist. He buys a large amount of call options and starts posting about it on /r/wallstreetbets.



    A series of events including a new board member and a pivot towards building their online presence created some momentum. The stock was trading below $5 in August and starts to rise to around $18 at the beginning of 2021.



    As the share price starts to go up the hedge funds that shorted it start to lose money. Then things go from bad to worse for the hedge funds. Wallstreetbets users start piling in buying stocks and call options adding fuel to the fire.



    One particularly exposed hedge fund, Melvin Capital had previously boasted about shorting Tesla, Elon pipes up with a single tweet gamestonks and everything goes into ludicrous mode.



    The problem is that they sold so much stock there isn't enough sellers for them to buy it back at a reasonable price quick enough to cover their position.



    The share price goes through the roof and is trading at over $100.

    Melvin Capital has now lost more money on paper than it has. The worlds largest market maker Citadel provides a billion dollar bailout which doesn't last long. Citadel also has large influence on the brokers where they purchase order-flow.



    Today Robinhood, Interactive Brokers and Ameritrade all block the purchase of Gamestop shares. They are still allowing users to sell them and close positions but not purchase. You can imagine how the wallstreetbets users reacted, many of whom use Robinhood.



    Some of the biggest Wallstreet firms are opening themselves up to litigation with what is blatant unethical market manipulation. The fall out from this and knock on effects could be the most devastating since the fall of Lehman brothers in 2008.



    Tomorrow a large amount of call options expire and there isn't enough liquidity. Short interest is still over 100% and the stock is flying. The big question is will Wallstreetbets users and anyone else that's jumped on the trend sell and at what price?



    So I did what any spectator would do in this situation, picked up some popcorn & YOLO'd in. At this point it's not a financial investment it's a donation to the cause. There's zero chance I'm going to make any financial gains but at least I'll be able to tell my Grand kids about this one day.



    I went on FTX (link in the description) and opened up a small margin position on GME/USD. I know I'll never profit from it because... I'm not f*****g selling. It can get liquidated as and when the wallstreetbets users see fit.



    I love a good underdog story and this has brightened up a cold wintery lockdown. To those taking on Wall Street, good luck to you.

    • 3 min
    6 Ways To Raise Capital For Modern Startups

    6 Ways To Raise Capital For Modern Startups

    Full blog post at: https://jamesbachini.com/startup-funding/



    ✅ Please like, subscribe & comment if you enjoyed - it helps a lot!



    6 Ways To Raise Capital For Modern Startups 



    00:00 1. Crowdfunding Platforms

    00:49 2. Government Grants & Tax Relief

    01:10 3. Friends & Family

    01:30 4. Bank Loans, P2P Lending & Credit

    01:59 5. VC's, Accelerators & Angel Investors

    03:20 6. Self Funding & Bootstrapping



    For more content about online business, performance marketing and web development please subscribe to the channel and check out the blog at https://jamesbachini.com

    • 4 min
    Online Marketing Acronyms

    Online Marketing Acronyms

    All the online marketing acronyms you never wanted to know!

    AM - Affiliate Manager

    API - Application Programming Interface

    B2B/B2C - Business To Business & Business To Consumer

    CMS - Content Management System

    CPL - Cost Per Lead

    CPM - Cost Per Mille

    CRO - Conversion Rate Optimisation

    CRM - Customer Relationship Management

    CSS - Cascading Style Sheets

    CTA - Call To Action

    CTR - Click Through Rate

    CPC - Cost Per Click

    DNS - Domain Name System

    GSC - Google Search Console

    HTML - Hyper Text Markup Language

    JS - JavaScript

    KPI - Key Performance Indicators

    LTV - Lifetime Value

    MRR - Monthly Recurring Revenue

    MVP - Minimum Viable Product

    PPC - Pay-Per-Click

    PBN - Private Blog Network

    PR - Public Relations

    ROAS - Return on Ad Spend

    RSS Feed - Really Simple Syndication

    SEO - Search Engine Optimisation

    SEM - Search Engine Marketing

    SERP - Search Engine Results Page

    URL - Uniform Resource Locator

    USP - Unique Selling Point



    There's a complete list of 120+ definitions with explainers, code snippets and slides here: https://jamesbachini.com/online-marketing-glossary/

    • 5 min
    8 Working From Home Tips | After 10 Years

    8 Working From Home Tips | After 10 Years

    Since 2011 I've been self-employed and working in startups, primarily working remotely from a home office or from hotels when travelling. Here are some working from home tips that I've learnt along the way.


    Create an Isolated Space
    Avoid Distractions
    Create Boundaries
    KanBan > ToDo Lists
    Pack Meetings & Video Calls Together
    Stay Disciplined
    Disconnect Before Leaving
    Explore The Advantages

    Some more detailed info and a video @

    https://jamesbachini.com/working-from-home-tips/

    • 4 min
    Guerilla Marketing Examples, Pros & Cons

    Guerilla Marketing Examples, Pros & Cons

    ✅ Please like, subscribe & comment if you enjoyed - it helps a lot!

    00:00 What is Guerilla Marketing?
    00:11 Favorite Example
    00:50 Pros & Cons
    01:43 Another Example
    02:10 Outro

    For more content about online business, performance marketing and web  development please subscribe to the channel and check out the blog at https://jamesbachini.com

    • 2 min

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