55 episodes

Dental Coaching, Marketing, and eLearning for Dental Practices

The Jameson Files The Jameson Group, LLC

    • Business
    • 5.0 • 5 Ratings

Dental Coaching, Marketing, and eLearning for Dental Practices

    Episode 157: Let’s Talk Trends

    Episode 157: Let’s Talk Trends

    https://youtu.be/3er-1SUZwHg?si=c6mP1B689NNeEtDo









    Carrie and Jess Webber Talk about the Most Commonly Asked Questions







    This transcript with our Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify.







    Carrie Webber:







    Welcome to the Jameson Files. I'm your host, Carrie Weber, and I am very happy today because I have coerced my partner in crime and all things in life, Jameson CEO, and my partner in business, Jess Webber. Yes. He's also my husband.







    Jess Webber:







    That's how it works.







    Carrie Webber:







    So this is probably the first time you have joined me on a Jameson Files episode, which is kind of amazing considering how long we've been doing the podcast, but we finally have lured him in. Today I'm excited because we're going to talk about trends we see– the questions we are getting asked the most from doctors across the country when we're having conversations with them. So thank you for agreeing to join me and being a guest.







    Jess Webber:







    You're welcome. Since 2020, we've started to see a lot of different questions come up in the industry, and I think it's great that we're going to discuss this with you.







    Carrie Webber:







    Absolutely.







    Jess Webber:







    Not at the dinner table.







    Carrie Webber:







    Not at the dinner table, not in the car. Our kids will be so happy we found a different place to have this conversation. 







    How to Determine the Profitability of Your Practice







    Most of the doctors that reach out wanting to know about Jameson services start the conversation with me. And often once they are clients of Jameson, for one reason or another, they'll find themselves having a conversation with both of us or with you, when it's about specific things. So that's what I really want to tap into. When we're having conversations with clients, we're certainly seeing some themes in what those conversations are about. Number one being the pain point of the cost of running the practice. That is something that most of you may have experienced in the big jump in inflation, or costs of salaries and so on, that we've experienced over the last 12 to 18 months especially. Let's talk a little bit about what those conversations are, how we're exploring ways that we can help them, and what you're finding as you're looking at P&L’s and talking through this with doctors.







    Jess Webber:







    Sure. So that's right. Since 2020, the team costs have risen with inflation. We have different types of pressures on costs including salaries and supplies and lab and all the things that it takes to run a practice. So we continue to see those, probably not as much this year as we did last year, but it's still definitely there. And we're not going to kid ourselves, costs have always been an issue and a question in a dental practice. Just now, people are really hypersensitive to it for all of the reasons that we're seeing. 







    Carrie Webber:







    Well, and what I hear a lot is it's not necessarily that there's a specific area of cost that they're struggling with. But sometimes the question is, I want to know if I'm even in the right realm in terms of my benchmarks and what we call the key performance indicators of cash flow, of the overhead of the practice, and so on. That's a question that we get a lot. I don't know if those of you that are watching have those questions yourself,

    Episode 156: Interview with Dr. Kahn

    Episode 156: Interview with Dr. Kahn

    https://youtu.be/mTXoI6XeQp4?si=W4SGsE1A5ejqjDp1









    This transcript with our Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify.







    Dr. Kahn's Dental Successes and Challenge







    Carrie:







    Welcome to the Jameson Files. I'm your host, Carrie Webber, and it's such a pleasure to be back with all of you for another episode. I am so happy today to be joined by a longtime friend and client of the Jameson Group, Dr. Donald Kahn from Long Island, New York. We had the pleasure of meeting with his partner, Dr. Angela Ferrari, and she's a part of a previous episode. But today we're going to talk about a new perspective from their amazing practice– Dr. Kahn as the founding owner of Kahn, Ferrari And Aldieri and his amazing story in his journey through dentistry. You know, for me it's really about his amazing intentional approach to building a culture that matters in his practice for patient care, and to provide the type of dentistry and the way that he wanted to provide it. And that involved amazing partnerships that also led to a very successful transition as Dr. Kahn is now enjoying retirement after retiring this year. I'm so thrilled to have you with me, Dr. Kahn. Thank you so much for being a guest.







    Jameson’s Influence on Dr. Kahn’s Professional Career







    Dr. Kahn:







    Thank you, Carrie. I really appreciate you asking me to join you for the podcast. Your organization, Jameson, has been a part of my professional career. It has been 34 years since I met Kathy at a study club meeting, and as other people can attest, she just blew me away. I realized at that point what my practice was really missing. So once again, I just want to thank you for having me on because you, and your mom and your dad, and the whole organization, and all the people that I've come in contact with through 34 years of practice management have been just wonderful. It's made all the difference in the world, and it is the number one thing I can put my finger on in terms of why we were and are as successful as we are today







    Carrie:







    That is so kind of you to say. And I hope that you know that the feeling's mutual. It is such a joy to have been part of your professional career. And I love that we are continuing on to be able to share so much about what you have learned, and the successes, and even the challenges that you've had over the years. What a gift to the dental community! So, as we start, you know that I really feel passionate about talking about building that thriving practice culture, and being so intentional about the evolution of your practice, and finding the right people to be a part of your journey with you. So I'd love for you to share with us, Dr. Kahn, a little bit of your story, a little bit of how your practice evolved over time, and some of those lessons that you've learned, and the things that you felt like helped you be so successful.







    Dr. Kahn:







    Oh, how long do we have for this project?







    Carrie:







    I'll try to keep you under control. 







    Keys to Successful Practice Management







    Dr. Kahn:







    I retired this year after 46 years of practicing. I just have one practice. I always focused on just the one practice. I always was in wonder of how people with multiple locations run their practices. It's hard enough to run one practice correctly. And every single time I saw that, that was really what was missing. The one thing I always say, and I've talked about this, and I know that Dr. Hyman, who I know and I've spoken with,

    Episode 155: Successfully Hiring & Onboarding Team Members

    Episode 155: Successfully Hiring & Onboarding Team Members

    https://youtu.be/og1NMmWJqv8?si=lraDnkhbc-mIHVag









    This transcript with our Jameson Files host Carrie Webber has been lightly edited for flow. To enjoy the audio, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify.







    Setting our Team up for Success Regarding New Team Members







    Welcome to the Jameson Files. I'm your host, Carrie Webber, and I'm so glad to be with you once again for another episode. As we roll into the end of 2023, something that we're finding in the seasons of our dental practices is perhaps some of you are overcoming that challenge of finding new employees and getting people hired. Today I want to talk about setting your team up for success when you are bringing a new employee or a new member of your team on board whether that is now or in the very near future. We're going to talk about things to consider and ways to successfully and effectively onboard new employees. And then the big question that is often asked is, how do we retain superstar team members? 







    I recently did a presentation on recruiting, onboarding, and retaining new employees, rockstar dental team members. When we asked the group what the most important pieces of this topic were that they were hoping that we would cover, the large majority of the requests and the goals and objectives for our time together were how do I retain, how do I build accountability, how do I build engagement in my team? So it really has come full circle to not finding team, but now that I've found somebody great, how do I keep them? So again, today on the Jameson files, we're going to talk about how to set our team up for success, especially when we're talking about hiring, onboarding, and those new employees that are so valuable. Of course all of our team members are valuable, but how do we keep these valuable team members onboard and have them be as successful as possible in their new role? So let's get started.







    Have a Clear Structure in Place When Onboarding a New Employee







    When I think about the successful onboarding process of a new employee, it's important that we have clear structure and intention in place on that onboarding process and timeframe. We're looking at those 30, 60, 90 days of how to make this successful. We're measuring from all of that time as we're training, is this person the right fit? Can this person do the job that I have hired them to do? Am I training them successfully and clearly? Am I giving clear expectations of the role so that the person that's coming on board fully understands their responsibilities in this position in my practice? And do they have the desire and the willingness to do the job to the level of expectation that I have clearly set? So this is the thing that we want our pro training programs in our dental practices to do. We want them to help a new team member get fully invested into the practice and into your practice's culture, get fully productive in their role so they are as productive as possible and meeting or exceeding the expectations that you have set for that employee, and get interested in being successful.







    We want them to be bought in and interested in experiencing full success and excellence in their role in our practice. So remember, we want our new team members to get fully invested, fully productive, and get interested in being successful. That's what a great onboarding and training program is going to do in your practice. So when you think about effective training, I want you to start thinking about what the plan is that we have in place to help this person be successful. We want clarity and consistency in training and onboarding. So as you are preparing for this new employee that's coming on board in your practice or that will be in the future,

    Episode 154 – Dental Marketing in 2024: What You Need to Know to Get Ahead

    Episode 154 – Dental Marketing in 2024: What You Need to Know to Get Ahead

    https://youtu.be/BYqBZ89Jtd4?si=QlFSJspjQ2wmxA0v









    How Authenticity Can Help Your Marketing Efforts







    The following podcast has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify.







    Carrie Webber:







    Welcome back to the Jameson Files. I'm your host, Carrie Weber, and so excited to be coming back. While we're recording this, we are entering into the fourth quarter of 2023. And why I wanted to bring that up is because today's topic is going to be all about the trends in marketing, what we see happening, because what I hope that all of you are doing is preparing yourself now for the year you want to have in 2024. I'm thrilled to be joined with my guest friend and teammate, Nate Porter, who is the chief marketing officer of the Jameson Group. Nate, thank you so much for joining me today.







    Nate Porter:







    Yeah, thank you for having me. Excited to talk about this topic.







    Carrie Webber:







    Yeah, and my hope is that in this episode we can share with you what the Jameson marketing team has been seeing, as of late, in terms of what's getting results in marketing or what's happening that dental practices or dental business owners need to be aware of. And also, like I said, how to plan for this upcoming year–what you need to review and what you need to strategize for so that we can help you grow your practices or your businesses, whatever the case may be. So, Nate, I want to pass it over to you for a little bit. Tell me what you're seeing and what your recommendations would be at this point in the year.







    Authenticity Breaks through the Noise in Marketing







    Nate Porter:







    It's interesting to watch trends and see what's happening with marketing in general. One of the things that we see a lot of is a really widening gap in terms of what people are doing for marketing. Things have evolved and some people are still looking back at their 2015, 2016 strategy, and they think that it’s going to continue to work, and it may in some markets. But what we are seeing is that there's a lot more people who are really advancing in their marketing, and they're really putting a lot of effort, a lot of resources behind their marketing. And so what that looks like is, as we've been talking about over the last number of years, is a trend towards more authenticity.







    And so they’re moving away from this templated, very static, very generic feel to online marketing, to social media, all of that sort of thing, to a much more genuine approach. And, I think, as you look at the marketing industry as a whole, and you listen to leaders in the industry, what you hear is the importance of understanding the signal-to-noise ratio. So as you have more demands on attention, more demands on people's time, more competition, frankly, in the marketing space, including dentistry, you have a harder time breaking through that noise. And so what can break through is not shouting louder about your list of services that you offer, or being more pushy about your message, but being more authentic.







    And so what we see as tools for that are creating a conversation with your potential patients or even with your patients online. That conversation needs to start online.You can't wait for it to start in your practice. And so that can be things like video, like what we're doing here today, where we're having a conversation about topics that are relevant. It can be authentic photography of your team, and your practice, of you interacting with patients. Dentistry can be something that creates anxiety. This feels warm, it feels welcoming,

    Episode 153: Dr. Dimple Desai and Luminous Smiles

    Episode 153: Dr. Dimple Desai and Luminous Smiles

    https://www.youtube.com/watch?v=fFBFU64O-TU









    Dr. Dimple Desai and Her Career in Cosmetic Dentistry







    The following podcast has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify.







    Video Link: https://drive.google.com/file/d/11pxopvZ9Fq2Tk2OrGS96Ttyo7XfndvHC/view?usp=sharing







    Carrie Webber:







    Welcome to the Jameson Files. I'm your host, Carrie Webber, and we are back recording live episodes at the AACD annual meeting in Grapevine in Texas. I am so thrilled to have with us today our Jameson marketing client, Dr. Dimple Desai from Newport Beach, California. Dr. Desai, thank you so much for joining me. 







    Dr. Dimple Desai:







    Thank you for having me. 







    Carrie Webber:







    Now, I can't wait for this conversation because we have just met. You've been working with my team, but I haven't had the privilege of getting to know you, so this is going to be my opportunity to learn just as much about your story as everybody else. 







    Dr. Desai’s Beginnings in Dentistry







    Dr. Desai practices extraordinary aesthetic dentistry in Newport Beach, California. When you're walking around the AACD meeting, she's on videos, she's in the magazines. Your work is incredible. I would love to know how this all started for you. Tell me a little bit about your story in dentistry. What led you to dentistry, and especially what led you to this specific focus in dentistry?







    Dr. Dimple Desai:







    So when I was, I believe 13 or 14, my mom's local dentist needed an assistant. So my mom said, “Hey, Dimple, do you want to go help out?” I said, “Sure.” So that was my first real exposure. Thereafter, I knew I wanted to do something in healthcare. At 17, I started school at USC, and I didn't know what to do. I was like a lost puppy. Mind you, I'm also the first female who ever went to college in my family. So I didn't really have any guidance or support. I just had to figure it out and take it from there. So I went to the counselor and I said, “I need help. What do I do? This is where I want to be, but I just don't know which avenue to take.” So she said, “Well, why don't you look into dentistry? The dental school is on campus. Go on over there.”







    So next thing you know, I was there every single week, and they would hear my footsteps and the admissions director's name was Mark Mitchell. He would hear me, “Is it Dimple? Is that you again? Oh my God, You're too much.”  I said, “Mark, you know, I'm 17. I don't know what to do. I need help. I think I'm going to be a dentist.” He said, “Okay, so let's help you out here.” 







    So they had a program where you can go through dental hygiene school and then move on to dental school so you can shave off a year from dental school. At that time, that's what sounded good. And he said the same. You can learn great chairside manners, practice dental hygiene, which is a great career in itself, and build your skills to that level.







    So I did everything he told me to and started dental hygiene school at USC my third and fourth year. I did all the prerequisites and so forth. Thereafter I finished, and I decided to work six days a week and make a little bit of money. So I practiced dental hygiene for two years and then went back to dental school and the rest is history. Then obviously I got married, I had my children, and so I was just an associate, but I would always go to continuing education courses. I never stopped and I'd come back Monday morning super hyped like everybody else from learning and ready to implement. However,

    Episode 152: Dr. Cappy Sinclair AACD

    Episode 152: Dr. Cappy Sinclair AACD

    https://www.youtube.com/watch?v=RagPVYRK1w0









    Dr. Cappy Sinclair Shares About the Power of Vision in Dentistry







    The following podcast has been lightly edited for flow. To enjoy the audio conversation, you can watch on YouTube or listen to our podcast on iTunes, Google Play, or Spotify.







    Video: https://drive.google.com/file/d/1zsfYdt8jDBr6H-lmkSWfcjxdjG7znpfw/view?usp=share_link







    Carrie Webber:







    Welcome to the Jameson Files. I'm your host, Carrie Webber. Thanks for joining us for another episode. We are really excited to be joining you today from Grapevine, Texas at the American Academy of Cosmetic Dentistry's annual meeting. We're thrilled to be back at the AACD meeting. It's been some time and we’re so happy to be here with the Jameson team. I'm especially thrilled that we're spending some time today with our client, a great friend, Dr. Cappy Sinclair. 







    Dr. Cappy Sinclair: 







    Thank you. 







    Carrie Webber:







    Dr. Sinclair, thank you so much for being with us. 







    Dr. Cappy Sinclair: 







    Glad to be here.







    Carrie Webber:







    Before we started this episode, we were reminiscing that Dr. Sinclair was the Jameson Files’ very first podcast guest when we launched the podcast in 2019. 







    Dr. Cappy Sinclair:







    And I got invited back.







    Carrie Webber:







    I know. It was a success. So we'll see how you do this time. No pressure. I’m thrilled that you’re  here. There are two episodes with Dr. Sinclair from very early on in the podcast, and I invite and encourage you to go find those episodes because I still feel like they're very powerful, and you shared some great information and insights in those episodes. 







    Dr. Cappy Sinclair:







    I talk about that probably at least once a week to someone that reaches out and wants to know how I got to where I am and what was the most important thing that I did.  I still feel like one of the most important things was setting up where I wanted my practice to be. Without that vision, I would not be where I am today. 







    Dr. Sinclair’s Beginnings with the AACD







    Carrie Webber:







    I love that. I love that. And speaking of establishing that vision of where you are, not only in how your practice runs, but in the clinical skills that you do, you have chosen to become deeply involved with the AACD and have been for several years now. Would you tell us a little bit about how you chose to be a part of this organization and a little bit of how you started within this, because now you are an accredited member? For those of you that aren't familiar with that process, boy, that is a feat. That's a lot of work and effort.







    Dr. Cappy Sinclair:







    Besides starting my practice, I would say that's probably the one thing that I've learned more about anything else in dentistry– making myself a better dentist, seeing what education I should take, where I direct my attention– all of those things were because of trying to become accredited. Now being on the other side, we're starting to mentor other people that are going  through this process. Having the insight of going through it myself, I can give them experiences that I learned along the way that hopefully will help them out. 







    Carrie Webber:







    I love that. I love the story of the beginning of your relationship with this organization. I think it's pretty special for young doctors that are just getting started and really trying t...

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