74 episodes

Hosted by Robert Rand, The JetRails Podcast presents interviews with industry leaders, experts, visionaries, and are veterans with insights and expertise into websites, eCommerce, and digital marketing. Learn tips, recommendations, and items of interest as we help you stay ahead of the curve on the internet.

The JetRails Podcast JetRails

    • Technology
    • 5.0 • 5 Ratings

Hosted by Robert Rand, The JetRails Podcast presents interviews with industry leaders, experts, visionaries, and are veterans with insights and expertise into websites, eCommerce, and digital marketing. Learn tips, recommendations, and items of interest as we help you stay ahead of the curve on the internet.

    eCommerce Loyalty and Improving Customer Lifetime Value (CLV)

    eCommerce Loyalty and Improving Customer Lifetime Value (CLV)

    For eCommerce stores, 2020 was heavily focused on acquiring and supporting new customers. In 2021 those same eCommerce merchants are putting a bigger focus on retention and customer lifetime value (CLV).

    So, we wanted to spend some time discussing organized ways to keep your shoppers engaged with your brand and loyal to your store. Through the process, we also touch on a lot of things that don't work well and should be avoided.

    Guest: Fiona Stevens, LoyaltyLion.com
    Host: Robert Rand, JetRails.com

    • 51 min
    The Growth of eCommerce Buy Now Pay Later

    The Growth of eCommerce Buy Now Pay Later

    eCommerce shoppers, in the words of a famous cartoon character, will "gladly pay you Tuesday for a hamburger today". While the words of J. Wellington Wimpy, a well-known character from Popeye were meant to be entertaining, there's a serious underlying concept.

    Shoppers don't all have lines of credit at the ready. They may have steady incomes but haven't built a credit history yet. Whether they're young adults or immigrants, it can be tough in our credit-centric society.

    It's the same for folks whose credit took a nosedive in the past and is still recovering.

    Add in shoppers that want to minimize credit checks and maintain low balances so they can get a good mortgage or car loan in the near future, and you'd be amazed at how large the market for consumer financing options in eCommerce checkouts really is.

    This episode sheds light on this sizable market and the variety of financial technologies that are empowering these shoppers to pay over time.

    Guest: Kali Keesee, Katapult.com
    Host: Robert Rand, JetRails.com

    • 46 min
    The Intersection of eCommerce and LTL Freight

    The Intersection of eCommerce and LTL Freight

    Some items don't belong on a standard UPS or FedEx truck. Perhaps the items are heavy or big. Maybe you're just moving items in bulk quantities. That's where less-than-truckload (LTL) freight comes in. These services have been in high demand in recent times, delivering items from B2B and B2C orders alike.

    As a merchant, if you need to spread out your goods between multiple warehouses so that they can be delivered in 1-2 days after they're purchased by consumers, LTL can really come in handy. It's also a great way to deliver particular goods, from desks to surfboards, even if you're just getting the goods to a brick-and-mortar location for store pickup. Intrigued? Want to learn more about best practices for LTL? Need to stay ahead of the curve as this delivery channel evolves? Then this episode is for you!

    Guest: Anthony Charland, Kuehne-Nagel.com
    Host: Robert Rand, JetRails.com

    More LTL Freight Educational Materials: https://us.kuehne-nagel.com/additional-resources-ltl-ecommerce

    • 48 min
    These Aren't The Coupons You're Looking For

    These Aren't The Coupons You're Looking For

    Browser extensions like Honey and Capital One Shopping (formerly Wikibuy) promise to give shoppers the best coupon codes at checkout automatically. For merchants, it's like someone's standing at the checkout handing out photocopies of exclusive coupons - something they'd never stand for at brick-and-mortar stores. Shoppers wind up using coupons that weren't intended for them, hurting margins and making it harder to attribute sales to marketing and retention campaigns.

    So, we called in an expert to discuss both the problems and solutions.

    Guest: Matt Gillis, Clean.io
    Host: Robert Rand, JetRails.com

    • 36 min
    Magento Training and Certification Tips, Trends and Advice

    Magento Training and Certification Tips, Trends and Advice

    Whether you're a frontend dev, backend dev, eCommerce manager, marketer, or other stakeholder, figuring out how to gain expertise in Magento can be difficult. If you want to improve your work and advance your business or career, you'll appreciate this episode!

    We cover everything from where to get started, to how to become a rockstar in the Magento community.

    Guest: Joseph Maxwell, SwiftOtter.com
    Host: Robert Rand, JetRails.com

    Some of the resources mentioned in this episode include:

    Info About SwiftOtter Magento Developer Survey: https://www.youtube.com/watch?v=z9k5yMQHiIM

    #CommunityCollaboration article about Magento speed optimization tools: https://jetrails.com/blog/recommended-magento-speed-optimization-tools/

    • 1 hr 29 min
    How Privacy is Getting Both Harder and Easier for eCommerce Merchants to Manage

    How Privacy is Getting Both Harder and Easier for eCommerce Merchants to Manage

    As consumers, we are the product. The data that we generate has value. Individuals, however, are increasingly getting a say in what happens to their data.

    Much like sales tax collection, this puts a burden on eCommerce store owners, who need to comply with an increasing number of laws from different jurisdictions. This includes GDPR from the EU, CCPA from California, LGPD down in Brazil, and now VCDPA in Virginia.

    States, countries, and regions are demanding that their citizens have the right to be forgotten (the right to the erasure of their data), along with a range of other rights, from the ability to access and rectify information to the ability to copy or move their data (ie. data portability).

    What does this mean for eCommerce merchants in terms of compliance? Does using 3rd party vendors and apps reduce risks and obligations? What do the risks and fines look like if you have a data breach or otherwise run afoul of these laws? How does this impact your day-to-day operation, and are you at risk of not meeting customer expectations? We tackle these questions and more in this discussion about what merchants need to know about privacy in 2021!

    Guest: Mate Prgin, Enzuzo.com
    Host: Robert Rand, JetRails.com

    • 51 min

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