Digital Success Minus the Stress. Build a successful digital business with less moving parts, less overhead and less headaches.
Selling Courses and Information Products
Today I want to talk about planning, building, and marketing your own online courses.
Even if a full-blown online course isn’t something that you’re ready to invest your time in creating, you do have options. For example, you can create a shorter eBook or PDF whitepaper (information product) to test the market with. If the sales are good, you can create a larger product or course from there.
If not, you haven’t invested a lot of time or energy in the project. As a bonus, you’ll learn quite a bit about sales and marketing in the real world.
In the big picture – creating, marketing, and selling courses can provide your business with additional streams of income that will add to the bottom line.
That and more in today’s podcast!
A World of Possibilities for Business Growth
Many people get discouraged when they hit a ceiling with their income or business growth. Despite all the books, courses, videos, and mentors who stress the need for hard work and perseverance, people still expect to hit it big and they expect to do so – quickly.
When that doesn’t happen, despite the warnings, they grow pessimistic and want to give up. The truth is, there is still a world of opportunities out there for entrepreneurs of all ages and backgrounds. You just won’t be able to find them trying to be “like everyone else.”
In today’s podcast, I want to talk about planning and building with a better “tomorrow” in mind.
A Bright Future with Organic Marketing
In today’s podcast, I want to share a few thoughts on “organic marketing.” The organic marketing strategy is designed to attract people to your website naturally, over time, without relying on paid advertising.
With diminishing returns (ROI) on paid advertising, this strategy is more than just a viable alternative. It’s a strategy that has already stood the test time.
With this approach, you can build your brand, build name recognition, and create a platform that will power your business into the future. If you’re willing to invest the time and effort, you’ll get a lot from today’s episode!
Go Big – The Big Agency Business Model
In today’s podcast episode I’ll be talking about the “Big Agency” business model. This is the business model that focuses on delivering higher-ticket services to larger-sized businesses.
If you’ve ever thought about what it might be like to “GO BIG,” today’s extended episode will give you plenty to think about!
You’re Never Too Small to Think Big!
It’s great to run a smaller, profitable business with less (or fewer) moving parts. However, you may find yourself wondering from time to time how much “greener” the grass may actually be on the other side of the fence? What if you want to give it a shot and go BIG?
In today’s podcast, I want to talk about GOING BIG and working with high-dollar, high-profit clients.
The good news is, you can test the waters for yourself and see (once and for all) if the big-business, high-dollar business model is the right fit for your future. That and more in today’s podcast.
Economic Threats – Present and Future
Over the past few years, we’ve seen an increasing number of products and services become more or less commoditized in their respective marketplaces. It may be happening in yours?
Products and services become commoditized (from a pricing standpoint) when consumers can buy the same, basic items or services from a variety of different business outlets – both large and small.
When commoditization occurs, the paying public sees price as the primary distinguishing factor between brands. In other words, quality and dependability are barely distinguishable from one service provider to the next.
This makes it difficult for companies to increase their prices because competitors are offering the same or similar products at lower prices.
In today’s podcast, we’ll talk about how businesses have traditionally handled this kind of challenge as well as how you can do the same.
Customer ReviewsSee All
A colleague of mine In England told me to listen to Jim and I am very glad I did. The insight and experience Jim shares is invaluable. He unravels all of the problems freelancers and solopreneurs experience, it’s as if he is talking to me directly. Catching up on all the previous podcasts and they have all been extremely helpful so far.