18 min

Who Owns Taco Tuesday‪?‬ The Journal.

    • Daily News

In May, Taco Bell filed a petition with the U.S. Patent and Trademark Office, claiming that ‘Taco Tuesday’ is a common phrase and that any restaurant should be able to use it. The trademark owners—Taco John’s and Gregory’s Restaurant & Bar— have both moved to fight back in court to protect their exclusive rights. WSJ’s Joseph De Avila breaks down the clash of the taco titans.



Further Reading:

- The Battle for Taco Tuesday Gets Heated 

- The Long Fight Over ‘Taco Tuesday’ 



Learn more about your ad choices. Visit megaphone.fm/adchoices

In May, Taco Bell filed a petition with the U.S. Patent and Trademark Office, claiming that ‘Taco Tuesday’ is a common phrase and that any restaurant should be able to use it. The trademark owners—Taco John’s and Gregory’s Restaurant & Bar— have both moved to fight back in court to protect their exclusive rights. WSJ’s Joseph De Avila breaks down the clash of the taco titans.



Further Reading:

- The Battle for Taco Tuesday Gets Heated 

- The Long Fight Over ‘Taco Tuesday’ 



Learn more about your ad choices. Visit megaphone.fm/adchoices

18 min

More by The Wall Street Journal

The Journal.
The Wall Street Journal & Gimlet
WSJ What’s News
The Wall Street Journal
WSJ Your Money Briefing
The Wall Street Journal
WSJ Tech News Briefing
The Wall Street Journal
WSJ Minute Briefing
The Wall Street Journal
WSJ Opinion: Potomac Watch
Paul Gigot, The Wall Street Journal